"Always Liu wants to buy the traffic of Toutiao? As long as the price is right, this is naturally not a problem." Zhou Yujie said with a smile.

Liu Qiangdong said: "Mr. Zhou, what I hope is to be able to cooperate further. For example, in a model like Xiaomi, Toutiao can fully promote a type of product and then divert it to JD APP."

"Xiaomi mode?" Zhou Yujie frowned slightly and said, "Mr. Liu, the core point of Xiaomi's promotion model is a product, and this product must also be the type that users like. Mobile phones are one of them. According to the data from Toutiao backend, mobile phones and cars are the general favorites of users.

If JD.com wants to copy this model, it must have two of them. Otherwise, it is just ordinary home appliances that will not have any effect, and Toutiao will not spend a lot of traffic to promote home appliance products."

In society, young people like to play, and mobile phones can naturally achieve this function. Cars are also one of the hot spots in society. With passion and speed, in the hardware field, these two products have almost no rivals. Many people are very interested in these products even if they don’t buy them. Every time the release of a new mobile phone and the release of parameters of each car will attract the interest of countless netizens. In this type of traffic, it is no less than other entertainment news.

JD.com focuses on home appliances, but who can home appliances attract? Unless users are preparing to buy, but if they buy, they are more likely to go to search engines like Baidu or directly shopping websites, rather than to go to news apps like Toutiao.

Liu Qiangdong said: "Mr. Zhou, JD.com also has mobile phones for sale."

Zhou Yujie shook his head and said, "Toutiao and Xiaomi have signed an exclusive agreement long ago. Our traffic will tilt the Xiaomi mobile phone and Xiaomi's official website. Even if we cooperate and adjust some of it, it is impossible to tilt a large scale."

Liu Qiangdong nodded and said, "So that's the case. I wonder if the flash screen recommendation of Toutiao today is for sale?"

"Do you want to splash the screen?" Zhou Yujie immediately understood. After a long time, Liu Qiangdong's purpose was actually this.

The average user time of Toutiao is about one hour, but in the era of fragmented reading, users do not keep watching after opening it, but watch it for a while and then turn it on. Therefore, in terms of volume, Toutiao opens hundreds of millions of times a day, which is followed by social software such as QQ, WeChat, and Quxin.

However, social software has extremely high user sensitivity, so how dare you use flash screens to advertise? Funxin is impossible, but Toutiao is OK. The 3-second advertisement is not long and has little impact on the user experience.

However, even so, Toutiao will not use this killer at will. It used to be used for the promotion of internal software, and it also uses big data or addresses to recommend it. For example, in order to cooperate with the promotion of Today's Preferred, Toutiao made flash screen recommendations in cities where the Today's Preferred has opened offline channels. It lasted for a week and the effect was very good. Today's Preferred has obtained more than one million users.

According to Zhou Yujie's plan, when Shuidichou is vigorously promoted, Toutiao will use the flash screen, but it is not sold to the public. Most Internet companies only use this extremely high-quality traffic to promote their own internal software.

Zhang Lei on the side said: "Mr. Zhou, for this Double Eleven event, Alibaba is preparing to vigorously promote Tmall, and JD.com naturally needs to be prepared. JD.com has prepared for this matter for half a year. Subsidies and discounts are not a problem, but they also require the cooperation of huge traffic. When Mr. Liu discussed this issue with me, I thought of Toutiao, so I came here this time. I hope Toutiao can cooperate with JD.com in a strategic manner."

"What kind of strategic cooperation?" Zhou Yujie asked. Since it is called strategic cooperation, it is definitely not as simple as buying and selling traffic.

Liu Qiangdong said: "JD.com purchases traffic from Toutiao, including the homepage location of AppTiao, Toutiao's splash screen and internal advertising. If Quxin can also accept advertising in the future, we also need a certain amount of traffic. In return, our JD.com will fully support Toutiao's Huifutong as the only payment software, but UnionPay will still exist."

[For payments for traffic]!

Zhou Yujie's heart was moved. This is indeed very attractive. Toutiao's current traffic is very large. If Toutiao's splash screen publicly recruits advertisers, a bunch of advertisers would probably come in line, but there is no need to make this kind of money at present. In the Internet industry, the best software is generally used to attract traffic to other software, and then use the latter to make money.

The simplest example is that Toutiao's traffic may be sold directly for 10 million, but if it is diverted to its own game, the game may easily earn 30 million or even more. If it is diverted to Toutiao, the number of users of Toutiao will rise sharply and the valuation will also increase. Then you will make more money when you raise funds again and even go public. More importantly, Toutiao has added a core business.

Therefore, it is not a loss to directly sell traffic to JD.com, but the benefits cannot be maximized. It is just that if JD.com uses Huifutong, that is another matter.

JD’s current scale is far inferior to Tmall or Taobao. If Zhou Yujie does not exist, it will become a giant in the next five years. If Toutiao cooperates with JD.com, with Toutiao’s promotion capabilities, it will be enough to speed up this speed, and even if the cooperation is smooth, it can push JD.com’s scale to a higher level in the future.

In this process, one's own payment will inevitably make a lot of profits, but the only thing to beware of is that the other party breached the contract.

After a while, Zhou Yujie nodded and said, "This transaction really made me very moved, but since it is a strategic cooperation, both of us must also give each other a safe guarantee. Otherwise, my Toutiao spent two years to attract traffic to JD.com. When the cooperation is over, wouldn't I lose a lot?"

It takes time to promote shopping websites with traffic. Maybe a user will download JD.com after receiving a lot of promotions, and at the beginning, they may buy one or two things just because of preferential subsidies. Then, they still need internal services of the shopping website and continuous traffic from external traffic to slowly cultivate user habits. This process may be as high as several years, or even longer.

Therefore, this kind of cooperation is definitely a huge traffic diversion that Toutiao will pay in advance, and JD will also make profits at the same time. However, this profit is a long-term process. If Toutiao's payment is always available, then there will be no problem. But if JD.com defects to Tengxun like in the future, then it will be unlucky.

Liu Qiangdong thought for a while and asked, "How is Mr. Zhou suitable?"

Zhou Yujie said: "After we both decide on the cooperation content and sign a strong breach of contract, either party will pay a huge price for breach of contract."

"Okay, then I hope both parties can make a cooperation plan as soon as possible. I hope to purchase Toutiao's traffic in large quantities before Double Eleven." Liu Qiangdong nodded and said.

Zhou Yujie smiled and said, "No problem, then I wish us a happy cooperation."
Chapter completed!