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309 Headline Videos

"Okay, I will go to Yanjing in person tomorrow." Zhou Juan agreed.

Zhou Yujie nodded and said, "Then let's talk about this second movie. For the authenticity of the shooting, I must go to Thailand to shoot it. The cost will not be small. And this time, I need to invite some famous stars to participate."

"Mr. Zhou, which one do you think are more suitable?" Wang Jianjun asked.

Zhou Yujie thought for a while and said, "Wang Baoqiang, Chen He and Xiao Shenyang are the three of them. You can do the other supporting roles."

It's still 12 years now, and the price of these three stars' movies is not too outrageous. But after the filming of "Tangren" is finished, it will probably be different if you shoot a sequel.

These celebrities have already gained enough fame. Wang Baoqiang was already popular after the soldiers attacked, not to mention Chen He's love apartment. As for Xiao Shenyang, Benshan is behind him, and it is unlikely that he would like to dig it up. Such well-known stars generally tend to open their own studios and then cooperate with different entertainment companies. After they terminated the contract with the original contract company in the future, they basically operated like this. Big-name stars started their own companies and became bosses, and the second thing was the joint venture between several people.

However, there is no problem in maintaining a long-term cooperative relationship. This is how Teng Xun, who later generations, operated with his own influence, cooperated with well-known stars, and also began to cultivate his own artists. However, big stars with acting skills will become uncontrollable after the contract expires, so they are more keen on cultivating traffic stars.

"Then find some famous actors, as this movie has very high requirements for actors' acting skills." Wang Jianjun suggested.

Whether it is Charlotte or the shy iron fist, they are mainly daily plots, but this Tangren actually has a large number of special effects plots and fighting plots, involving pursuit, encirclement, solving cases, and participating in the whole process. It is best not to be a newcomer.

"Okay, after the actor is confirmed, I'll just give me a list." Zhou Yujie continued: "In addition, I have arranged for the Legal Affairs Department to register the website and company of Toutiao Video. In the future, 56 Video will be integrated into this website, but the domain name of 56.com will be retained. Changing the video into our name is also to unify the company's brand."

56 videos are very easy to remember, so they are suitable for the PC era that netizens cannot remember the attributes of domain names. However, now in the APP era, it is more convenient for video websites to spread, and they also have to have a Chinese name.

Everyone looked at each other and naturally had no objection. This kind of thing was just the boss’s idea. There was nothing right or wrong, either changing the name or not changing the name.

Zhou Yujie continued: "Other point, success in movies is not enough to change the current situation of headline videos. Movies can generate significant benefits, but in fact, the traffic is not large. As a video website, what we need is actually a large number of TV series and variety shows.

My show on 56.com was very successful before. This project can continue to expand and develop and strive to become a nationally renowned project. So I decided that anyone who gets the top three in my show project can get traffic support from Toutiao Company. As long as we can continue to create stars, we can not only attract more young people to participate in this project, but also form an internal training mechanism for us."

A large company must have its own internal talent training system. Toutiao is currently improving this system. As an entertainment company, it must also have its own internal star-making ability. The Hong Kong Miss Hong Kong in Hong Kong is actually the same. On the surface, it is a beauty pageant, but in fact it is to create new stars for Unlimited TV. These Hong Kong Miss themselves have their own traffic and can easily become talented after training.

After online video companies entered the entertainment industry, relying on their own traffic, they can easily pass on rookies to millions of netizens, thus creating their own star-making plans. If the headline videos also require this operation, it is a pity that it is not the era of short videos, otherwise, star-making will be easy.

However, if you want to attract people, in addition to traffic, the people participating in the draft must also be strong enough. This requires enough attractiveness to attract a large number of capable young people to participate. The source of attraction is whether the champion and runner-up after the draft can eventually become famous.

Lin Youde continued: "The winners of my show will receive targeted recommendations from Toutiao to ensure their fame."

In the database of Toutiao, many users who like entertainment circles, music, and TV series have already labeled them with characteristics. As long as they need it, they can push information to them separately to ensure accuracy.

"In this way, my show will become very attractive." Zhou Juan said: "However, we still need Toutiao to promote my show."

"No problem." Lin Youde nodded and said, "A movie made hundreds of millions, which made Lin Youde realize that attracting traffic to his entertainment channels is the most profitable, no less than that of a game."

Zhou Yujie continued: "Don't worry about traffic. There will be traffic drainage. However, it will take enough time to develop and develop this project. It may take a long time to wait until it bears fruit.

Therefore, we also need to do other variety shows. In this regard, some foreign TV stations or video websites have already made precedents. The easiest way is to invite big-name stars to shoot daily life, funny plots, adventure games, etc.

This kind of program can not only gain enough users for headline videos, but also sell them to major TV stations for profit."

There were many variety shows in later generations, but Zhou Yujie only watched a small part, and he just watched it at that time. He forgot it when he smiled. He could not sort out the specific steps. Moreover, these are meaningless. Whether the variety shows can be done well depends on the operational ability and the acting skills of the stars.

Zhou Juan said: "Mr. Zhou, we have done large-scale variety shows before, but the investment cost is too high, and we finally had to stop."

Zhou Yujie smiled and said, "That's because you didn't have enough traffic at that time. As long as you can shoot attractive content now, I can cut it down and put it on today's headlines and connotation jokes. Even the interesting news can be promoted occasionally.

If you want to do a good job in Toutiao video, it is useless to rely on traffic alone. It is enough to have attractive content, otherwise, I can’t even help attracting traffic.

Although "Charlotte Troubles" has not been released yet and the box office share will take some time, you can prepare in advance, what projects you need to do, which stars you invite, what target group you want, and what kind of places you need to invest in, all of these must be prepared in advance, and you can start immediately after the box office share is divided."

"Okay, I will issue the specific plan within one month." Liang Sheng quickly promised that as the company's chief operating officer, he needs to check such programs, but at the same time he also has corresponding responsibilities.

"You can watch the details of the variety show yourself in the future. I don't understand it very much. I only see the results." Zhou Yujie said lightly. He could not participate in such a small matter.

"I understand." Liang Sheng and others nodded.
Chapter completed!
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