On July 22, "Charlotte's Troubles" was released, with a total box office of 1.721 billion yuan. Because it saves the cost of distribution, Toutiao Video can earn a total of 733 million yuan in box office share, and the movie can also continue to make profits in the future, but the amount will definitely be much smaller. After all, domestic movies can only be said to be average in the surrounding area.

The first movie achieved such a great success, and the follow-up action of Toutiao video naturally became bigger. At the same time, the re-shooting plan for the two movies was announced, many domestic celebrities were invited to discuss, and some variety show hosting teams were invited to negotiate new investment plans.

As for the acquisition of Happy Twist and Zhouyi Film and Television, it was carried out in secret, but even so, the layout of Toutiao Video still caused a lot of sensation in the industry. Youku and iQiyi also set up a film business team with the intention of developing this potential market.

However, all this has nothing to do with Zhou Yujie. The video business is just one of Toutiao's current layout. Just control the development direction a little. After Toutiao Video has its own ability to make money, it will not spend too much energy. The real main business is still Toutiao, Quxin, Today's Preferred, and Shuidichou, which is of great significance even though it cannot make money.

On the 23rd, Zhou Yujie once again held a senior meeting of Toutiao Company, and members at the top of Toutiao Pyramid gathered together.

After everyone came, Zhou Yujie looked around and said, "Mr. Ding, let's introduce the recent development of Shuidichou first?"

As a separate business, Shuidichou has been highly valued by the company since its birth. Its person in charge is Ding Xingjun, a regional vice president of today's preferred one. There were actually a lot of internal candidates at that time, and everyone was very outstanding. However, Zhou Yujie chose Ding Xingjun because he was good at offline management, and the second was that he was once born in poverty. Compared with others, he understood the significance of Shuidichou's existence better.

Ding Xingjun said: "Mr. Zhou, everyone, it has been almost three months since the establishment of Shuidi Chou. Our APP has been online for more than a month. Because it is still in the small batch testing period, it has not raised much funds, only more than 40 million. These funds are mainly used for some terminally ill patients and have helped more than 200 families.

Our offline team has entered more than 100 cities and has begun to collect information about poor patients in hospitals. This information is collected very quickly, and what is currently lacking is the source of funds raised."

Lin Youde also said: "Don't worry about this. Toutiao has been ready for a long time. Whether it is the Swirl Screen or the Toutiao homepage, you can attract traffic to Shuidichou at any time."

Generally speaking, accurate recommendations are implemented, but if it is an internal software, the promotion will become even greater. Shuidichou is the key layout of the entire Toutiao in the fields of politics and reputation. Now the testing period is only a fixed-point promotion, and once it starts to promote it with full strength, it will inevitably be like tens of millions of users.

Zhong Guangwei nodded and said, "The same is true for Quxin. Our homepage can also be used for news push."

Quxin does not currently accept advertisements, but news push does not count. This is also the method of Quxin attracting today's headlines, and now it can also be used for Shuidichou. As long as the content story is done well, it will not cause too much disgust. Previously, data results were already found during small batch pushes. Most people are still very concerned about some poor families who have suffered disasters. Even if they did not donate, many people still read the news, and some left messages offline.

Sun Weifeng also said: "The same is true for AppTreasures. We can put Water Drops on the homepage."

As the largest APP download platform in China, although the user click rate is very low, basically the people who click are ready to download the APP. Therefore, from a commercial perspective, the traffic of APP is all high-quality traffic because it is easy to attract users for customers. If Shuidichou APP is placed on the homepage, it will attract some downloads. However, this kind of advertisement is still too hard, and the effect is definitely far inferior to Toutiao and Quxin.

"Okay." Zhou Yujie nodded and said: "It is necessary to promote Shuidichou, but how to promote it, we must make a careful plan. If we directly attract users with the miserable situation of poor families, the initial effect may be good, but it should be useless if it takes a little longer. After all, Shuidichou is not an entertainment product, nor is it necessary for daily life, and it cannot provide users with certain convenience.

Such software cannot be downloaded sincerely by users, and it also requires users to pay for it. With the desire to impress users' compassion, there is no way to achieve the best results."

Lin Youde thought for a while and said, "Mr. Zhou, you said that any charity requires two conditions. The first is long-term traffic diversion, and the second is the fairness and transparency of charity. The first point we can guarantee it, and the second point requires public trust, which takes a long time to prove all this."

"Yes, that's true, but this speed can also be accelerated." Zhou Yujie smiled and asked again: "Mr. Ding, how much information have you collected for children with leukemia?"

"There are already 7,000 people, but there may be less than 3,000 people who meet our Shuidichoke fundraising requirements. Many children with leukemia have not had bad conditions at home. Many of them are caused by the pollution of decoration and new furniture." Ding Xingjun replied.

Zhou Yujie nodded and said, "We don't need statistics on the main cause of leukemia. Specialized medical institutions are more professional than us. However, I also want information on this aspect. I will find a special paper during this period, which will be useful."

Ding Xingjun agreed, "Okay, no problem."

Zhou Yujie continued: "I asked Mr. Ding to send someone to collect information about children with leukemia. In fact, it is to use this as a topic to start a nationwide campaign to raise funds for these seriously ill children.

What I want is that everyone who surfs the Internet will know about this activity so that they can know the existence of Shuidichou.

The name of this event is [Ice Bucket Challenge]. The content is very simple. Now is the hottest time in summer. A person pours a bucket of water from his head with ice, and this process must be arranged into a video and sent to the Toutiao account.

Then you can initiate a challenge. Just click on the link below the video and you can directly open the information and send the information to 3 Funxin friends. After the friend receives it, you can directly see the video content. If you accept it, the process will be the same as before and then pass it out. If you do not accept it, you must donate 100 yuan to the special fund account for children with leukemia under Shuidichou."

[Ice Bucket Challenge] This project is actually used to spread and treat leukemia, which is somewhat not suitable because in later generations, this activity was to allow the public to have ALS. When ice water is poured off the head, people will experience part of the feeling of ALS. This is the original intention of [Ice Bucket Challenge].

However, the purpose of this challenge in the early stage was to raise funds, but in the later stage, it had become an entertainment project. Everyone was proud to post their own watered videos on the Internet, and the "amyotrophic cervix" behind the [Ice Bucket Challenge] has long been forgotten.

Of course, as long as you can do charity and help people in need, it doesn’t matter if you entertain the public. This is a win-win outcome.
Chapter completed!