The [Ice Bucket Challenge] in later generations, although the traffic is super popular, it is shared by major traffic platforms. This time, Toutiao has made every effort to promote this project, so the traffic naturally has to be placed on its own platform.

Toutiao and Toutiao videos will become the gathering place for all videos, while Quxin will become the way to participate in user communication, Shuidichou will become the ultimate destination of funds, and at the same time it can also open up fame and lay a solid foundation for helping more people across the country in the future.

Lin Youde said: "Toutiao and Quxin have long opened up data sharing channels. This time, you can just add video connections to the cooperation."

As the two major engines of Toutiao, Quxin and Toutiao have long opened up data channels, even Toutiao Video. The only thing you need to pay attention to this time is Shuidichou, but Shuidichou is just the last link of traffic and the cooperation with the previous one is not too complicated.

Zhou Yujie nodded and asked again: "Old Zhong, how is Quxin Payment promoting?"

Zhong Guangwei said: "Mr. Zhou, Quxin has connected data with Huifutong. The new version of Quxin will directly display the amount on Huifutong. Users can also directly conduct payment transactions through Quxin. Those users who have not opened Huifutong will also get a separate account."

Zhou Yujie said: "Okay, with Quxin's size, the effect will be twice the result with half the effort, but this process also takes time. In addition, we have competitors, so we must promote it quickly. This fundraising project is an opportunity."

Zhong Guangwei asked: "Zhou is planning to let Shuidi Chou accept Quxin payment only?"

"Of course not." Zhou Yujie shook his head and said, "Forcing users to force themselves to choose their own services is the lowest-level business model. It seems to be effective in the short term, but it will definitely not last long.

However, since it is our own business, of course we will recommend Quxin Pay first. The other payment software will not be supported, just add UnionPay."

With your own payment channels, you can perfectly cooperate with the development of your own payment software. The fundamental reason why Alipay can always be as stable as Mount Tai is the existence of Taobao.

However, having a payment channel does not mean that you can make payment software, because any product has a hot spot. On the hot spot, pigs can fly, but if you miss the hot spot, you may never have a chance again.

Meituan, in later generations, tried hard to promote its own payments, but it just couldn't make the scale. The fundamental reason was that it was too late. Although JD.com's white slips could not compare to WeChat Pay and Alipay, they were considered good in the second-tier payment market, and the fundamental reason was that it was done earlier.

Time is very important. If you miss the opportunity, you may lose the opportunity. WeChat in later generations relies on the popularity of grabbing red envelopes, plus its invincible traffic, and a number of payment channels. However, the total share does not have an advantage over Alipay, especially in terms of balance deposits and water and electricity payments. Alipay has formed user habits earlier and is difficult to change.

Today's preferred is a high-quality and high-frequency payment channel. However, in order to stabilize the future money-burning war, we have to give part of the payment to Baidu.

Other channels are not yet mature, so if you want to quickly promote your payment, online is the best way to go. Only online creativity can involve a large number of users across the country in a short period of time. WeChat red envelopes from later generations are the most successful cases.

Expanding the number of payment users at the speed of online communication, and then stabilizing the frequency of users with offline life needs is the best way to make payment. If Quxin Payment is successful, then Quxin will be truly successful.

The current [Ice Bucket Challenge] will also involve a huge number of transactions, each time, and a person may only use them once, but this is a large number of users.

Moreover, letting these people use Quxin Payment can also make the development of Shuidichou more smooth in the future. If you want to do a good job in fundraising charity projects, you must obtain a large number of real fundraising demanders and a large number of users who are willing to do charity.

In addition, the platform maintains its own fairness, it can truly be a public welfare project that can help hundreds of thousands or even more people every year, and can save tens of thousands of lives and families.

"But if Li Yanhong also requests participation, what should we do?" Lin Youde asked.

Zhou Yujie said indifferently: "It's okay, I'll be responsible for this matter. Everyone is ready to do their own tasks. I need to promote this event in early August."

[Ice Bucket Challenge] The fire is fast and the cooling is fast. One is because this activity is not repeated. Anyone who is willing to participate will only participate once. No fool will throw himself into the second time, and those who do not participate will not participate. The second is because after the weather temperature drops, the heat of the activity will also drop. This kind of activity can only be played in summer.

Li Yanhong is unlikely to make such a request in the early stage. He could not predict how much attention a charity project would attract. Even if such request is made in the future, as long as you drag it out, the popularity will be over. The payment generated by Shuidichou will be of ultra-low frequency payment type, and most users may not be able to pay once a year.

......

After the meeting, everyone immediately began to follow-up layout according to their needs. Lin Youde contacted Yao Ming through government relations, and Zhang Yidong contacted Jay Chou. The two were also confused by this strange request. If the senior executives of Toutiao had not come in person, they would have been regarded as crazy.

However, in name, it is for a huge charity plan, a charity plan that can arouse the participation of the people across the country. When Lin Youde and Zhang Yidong spoke out the plan of Toutiao, everyone was shocked to hear it, including Li Yanhong of Baidu.

At the headquarters of Baidu Company in Yanjing City, when Zhou Yujie told the whole plan, Li Yanhong couldn't help but say: "Mr. Zhou, I never thought that if you made a water drop factory, you actually have such a plan?"

Zhou Yujie smiled and said, "No matter how big we do career, it is just a bunch of numbers. Of course, we have to do something meaningful. The main purpose of this event is to combine entertainment with charity, so that we can better promote the meaning of charity and help people in need in this society."

Li Yanhong asked: "Mr. Zhou, will your ice bucket challenge be successful? Domestic charitable funds have received fewer and fewer charitable donations over the years?"

Zhou Yujie said: "Of course I can't say it's certain, but there is still some confidence. I believe that the people in China are still willing to contribute to charity, but what is lacking is a trustworthy platform. The purpose of my establishment of Shuidichou is to form such a platform."

"It's interesting." Li Yanhong smiled and said, "I don't know, can I also invest in Shuidichou?"

"The investment in shares is actually meaningless." Zhou Yujie said lightly: "Mr. Li, Shuidi Chou has not been a commercial company since its establishment. My definition of it is never profitable. Except for the cost of daily operation, all other funds raised are used for charity."

"So that's how it is." Li Yanhong nodded and said, "If you put on the slogan of never making a profit, it will indeed be very fair."

Zhou Yujie continued: "Yes, Shuidi Chuang only serves to save people. He cleans up the charity fundraising of the previous year every year, and all accounts are made public. If the funds raised by the company are useless for the time being, they can only be deposited in the bank for interest and will never participate in any investment."

A large number of charitable funds use this fund for investment after receiving donations. The superficial reason is that they can obtain higher benefits and help more people in the future, but there are more tricks in it, and this possibility that Shuidichou was prevented when it was first established.
Chapter completed!