On August 10, the ice bucket challenge, which was already popular across the country, once again reached its peak because it was broadcast on the News Network.

In less than a minute, the news host briefly introduced the Ice Bucket Challenge and the Water Drop Chop behind it. Afterwards, many selfies of famous figures were released, including Zhou Yujie, Li Yanhong, Jay Chou, Yao Ming, etc. While playing the video, the entire event was introduced again.

[Ice Bucket Challenge] Although it has gained a certain popularity on the Internet in the early stage, most of the groups targeted are Toutiao users. Even though Toutiao’s two software users have exceeded 100 million, in fact, there are only tens of millions of active long-term. Among these people, a large number of groups are not interested in Ice Bucket Challenge.

However, the news broadcast is of a completely different level. Although netizens in later generations basically do not read the reactions, in fact, the groups who really watch the news often do not comment online at will.

Currently, many of the groups who like to watch news broadcasts are older people. They have formed a habit of watching for decades and will watch it when they have time, especially most of them are not yet netizens.

Another group of the News Broadcasting is the largest business group in the country, a group composed of civil servant teams and business owners of all levels.

The news broadcast is actually not just news. Every content in it implies future policies in a certain field, the direction of the country's economy, and the government's attitude towards certain things.

Therefore, whether you are in politics or business, as long as you have certain ambitions, you have to watch the content of the news broadcast even if you don’t like it.

If calculated based on the active amount, then its daily active users will be at least 200 million and its monthly active users will be about 500 million.

When the News Broadcast broadcast about the Ice Bucket Challenge and Shuidichou, Toutiao's backstage immediately received more than one million downloads within an hour. Although the data then declined, the download speed was still far beyond ordinary promotions.

The fundamental reason is that the news broadcast is not only a huge traffic news, but also a platform with strong appeal. When it plays an emerging thing, hundreds or even tens of millions of people will immediately check and study what it is? And why does the news broadcast play this thing? What does this mean? What will this thing happen in the future? Does it have anything to do with yourself?...

...

Li Yujie is a section-level official of the Central Propaganda Department. Although in a place like Yanjing, you may encounter several civil servants by squeezing a public toilet. There are many section-level cadres, but Li Yujie still does his own duties seriously, and at the same time, he is observing all directions and seeking more opportunities for himself.

The news broadcast every day is a must-read content. It is rainy and rain. Even if there is an emergency or overtime, he will watch it again the next day. He has a notebook while watching the news and recording what is playing in the news every day. Then he writes down his own understanding.

At 9 o'clock, after ordering a discounted barbecue takeaway for the day, Li Yujie began to analyze the news broadcast and the focus interview I just watched. Although the content of other types of news is different every day, the categories are always the same.

For example, the economic field will reveal various information, or the scientific research and education field. As long as you carefully analyze the content in the news, you can understand a certain meaning. For example, in recent times, news has begun to vigorously broadcast the difficulties of poverty alleviation in some poor areas, which actually shows that future policies may focus on "poverty alleviation".

There are many similar examples, but a short section of content that started to be played in the 19th minute of the News Broadcast aroused Li Yujie's interest: the ice bucket challenge and the water droplet.

Speaking of the Ice Bucket Challenge, Li Yujie has actually heard of it. He has been famous online recently, but he has only heard that he has clicked on videos of several well-known figures in his spare time, which looks very funny. However, for Li Yujie, who is interested in entertainment content, he will not participate too much.

But now that the news broadcast actively plays this matter, the nature may be completely different.

After coloring the three words [Shuidiaochou] with a red watercolor pen, I turned on the laptop casually, passed the ice bucket challenge, and carefully studied the entire challenge mode, and realized that the entire project was a large-scale charity event.

No wonder I can be on the News Broadcast. With the attributes of charity and the influence is getting bigger and bigger, more and more people know it, so I will naturally be qualified to enter this number one news program in the country.

"After this wave, the popularity of the ice bucket challenge may be blown up." Li Yujie thought to himself.

His hand never stopped. After clicking a few links in the hot search block on the right side of Baidu, he found that there was no follow-up. After searching carefully, he found that only on the Toutiao platform, there were a large number of complete challenger videos.

"I'm going to make the headlines again?" Li Yujie frowned. As an ambitious civil servant in Yanjing City, his financial conditions are pretty good, so he naturally had a smart phone.

As a public official, it is normal to watch the news. Therefore, Li Yujie, Toutiao, NetEase News, and Toutiao, have downloaded it, but after using it for a while, he realized that every time he opened Toutiao, he would be addicted to it. Before he knew it, half an hour passed.

Although some news content is also useful, he has been learning the Fa and has deleted the headlines in order to learn.

"Let's go down, just look at it for one day, and delete it tomorrow." Li Yujie thought for a while, and opened the App Toutiao, which is the most obvious place on the homepage.

After downloading, open it directly, and the four big words "Ice Bucket Challenge" are immediately displayed on the screen, and several small buckets are below.

"What are you doing?" Wife Zhang Shuxin saw her husband playing with her mobile phone for the first time during her study time, and walked over and asked curiously.

"A new software has been released." Li Yujie explained.

"Hey, today's headlines?" Zhang Shuxin said in surprise.

"What's wrong?" Li Yujie asked.

Zhang Shuxin smiled and said, "It's nothing. I just downloaded this software some time ago. It's full of news and videos about cute babies. I like to watch it."

"This is called big data recommendation." Li Yujie said with a smile, and then explained briefly.

"Oh, so what's going on? No wonder my dad's phone is full of videos of square dance." Zhang Shuxin suddenly realized, but then said: "In recent days, Toutiao has always recommended me some news about children with leukemia. I was hesitant when I read it. Later I found out that they were collecting donations for these children, and the money would eventually be used to help these children."

"Did you donate?" Li Yujie asked.

Zhang Shuxin nodded and said, "Yes, I donated more than 300 yuan these days. Do you think it's a liar?"

"The liar is not worried, this project must be true." Li Yujie shook his head and said.

Shuidi Chou belongs to Toutiao. With the scale of this company, it is not like this kind of thing that can be used to steal.
Chapter completed!