Just when Sina's senior executives were having a headache because of Toutiao, Teng Xun, who was thousands of miles away, once again faced a dilemma: how to deal with this strong attack from Toutiao.

In terms of market share, Toutiao's scale has far exceeded Toutiao News. Even if Toutiao's senior executives don't like this, they have already agreed that if Toutiao just once again makes efforts to seize the market, Toutiao's senior executives won't care too much.

However, every new business of Toutiao never develops alone, but drives the common development of almost all its software and forms a strong complement to traffic.

The promotion strategy launched by Toutiao this time clearly shows the purpose of promoting Quxin's download volume and Quxin Payment. The existence of Quxin Payment can increase Quxin's user stickiness. This makes WeChat, which is in a disadvantaged position, even worse.

Fujixun's senior management held another meeting, but they were helpless because this time, they could not replicate this model.

Liu Chiping looked at the group of people in front of him and said, "What do you think? No matter whether it can be successful or not, please tell me and discuss it. Even if it cannot succeed, it may be of some help."

Seeing that no one else spoke, Zhang Xiaolong said: "Mr. Liu, Mr. Ma, no matter how we deal with Toutiao this time, I think we still have to open WeChat Pay. At least, we must have a basic platform that can compete with Quxin Payment."

"QQ has already paid and has a history of several years. It is probably too late to launch WeChat now." Liu Chengmin, the head of QQ business, said coldly.

Liu Chengmin is a super veteran of Tengxun Group and belongs to the second batch of core employees besides Tengxun’s five founders. Since 2003, he has been responsible for QQ business and QQ derivative business, and QQ payment is naturally one of them.

When WeChat appeared, Liu Chengmin didn't like it very much, but Quxin rose strongly at that time and took a different route from QQ, which was a misaligned competition. At that time, the QQ was too large and had to be cautious for a small change. It was impossible to compete with Quxin by itself. In addition, the QQ team at that time did not pay attention to the mobile Internet using mobile phones as the carrier, so it defaulted to the existence of WeChat.

Later, with the outbreak of the mobile Internet, Liu Chengmin also knew the importance of this. However, the combination of competitor Quxin + Toutiao at that time had become Teng Xun's life and death enemy. WeChat is the front line that must exist. Therefore, Liu Chengmin and others did not take strong opposition measures.

But as time goes by 12 years, Quxin launched Fruit Forest. In order to keep up with the pace of WeChat, Tengxun spent a huge amount of money to go on similar projects. However, because there is no first-mover advantage and the offline layout is far inferior to Toutiao's Today's Preferred, which has led to WeChat's fruit farm becoming a capital meat grinder, and a large amount of resources are sucked away.

This not only infringes on the interests of QQ, but also connects other business departments to a second voice. Many people believe that WeChat is already at a disadvantage and can barely compete with Quxin with Tengxun's resources. Instead of doing so, it is better to invest resources on QQ. It is correct to develop QQ seriously.

What Liu Chengmin couldn't accept the most was that because Quxin launched Quxin Payment and Zhang Xiaolong also wanted to launch WeChat Pay. This is correct, but Quxin Payment has Today's Preferred and Toutiao's online recharge channels, but there is nothing behind WeChat Pay.

There is nothing to launch WeChat Pay itself, it’s just an entrance. But if Teng Xun wants to really promote this business, the resources will inevitably be tilted again. However, Teng Xun itself lacks payment channels. QQ payment has been developing for so many years, so it has controlled Q coin recharge, game recharge and a few third-party businesses. Recently, there is an additional flash delivery takeaway. If all of these are given to WeChat Pay, wouldn’t it destroy QQ’s achievements over the years?

Zhang Xiaolong said: "WeChat Pay will find a way to open its own payment business. Please rest assured by Mr. Liu."

Liu Chengmin narrowed his eyes and said, "Is that right? I heard that Mr. Zhang had gone to Jingdong before, but now he looked at it. Not only did he not agree, he turned to Toutiao, which seems to be difficult to relieve people, right?"

Zhang Xiaolong frowned slightly, wanting to say something, but he couldn't say it. Although this was his failure, it would be a bit over the responsibility on him.

This cooperation involving the core lifelines of the two companies mainly depends on the resource investment of both parties and whether they can benefit each other. Because Tengxun's Paipai.com has never been able to beat Taobao, it has set its target on JD.com. Even so, even so, JD's senior executives naturally have a little defense and distrust of Tengxun.

In addition, making payment is definitely not as simple as opening an entrance. If you want to develop it in the later stage, you need a lot of resource investment. Teng Xun refused to give this resource, so Zhang Xiaolong naturally did not have the ability to convince Liu Qiangdong.

In Zhang Xiaolong's opinion, JD.com's final choice to cooperate with Toutiao is reasonable. Toutiao has a huge traffic engine and JD.com has a considerable payment channel. The combination of the two is comprehensively complementary and mutually beneficial. More importantly, although Toutiao has many industries, it does not involve shopping, and JD.com has no worries.

"Okay." Liu Chiping said: "We have been discussing the issue of whether to open WeChat or not to pay. Since Mr. Zhang is determined to do it, I agree in principle.

However, the competition in the payment market is becoming increasingly fierce now. We are already at a disadvantage in Alipay, Baifulipay and Quxin Payment, which has suddenly risen, so it is impossible to promote two payment software at the same time. Today, QQ Payment has a certain market share. Mr. Zhang, what can WeChat Pay develop into? It depends on you.

Mr. Ma, what do you think?”

Ma Huateng nodded and said, "I have no objection."

"Okay, I understand." Zhang Xiaolong's face turned pale. Although he finally activated WeChat Pay, it was obvious that the group would not provide payment support to WeChat.

However, from the perspective of other senior management, Teng Xun is now at a disadvantage in the payment field. At this time, giving up QQ payment and supporting WeChat payment without any market or users is a problem. If Zhang Xiaolong is in a higher-level position, he might make the same decision.

However, how can WeChat Pay without resources be able to create its own market? Although WeChat has a large number of users, with the number of users, it does not mean that they can use the payment. QQ has the highest number of users in the country and has been developing for several years, but the current payment results can only be said to be average.

If you want to do a good job in payment, you must have your own payment basic platform. Nowadays, the areas that involve the most payment are offline O2O business and online shopping. However, Tengxun is at a very weak disadvantage in these two areas, and even QQ payment is not enough.

Shuidichou launched by Toutiao is also a payment channel, but the frequency of use is too low. However, the recent launch of Toutiao’s video-taking and cash-taking business is a high-frequency activity, but this method has not appeared before and is difficult to copy now. It is a unique opportunity for Toutiao.

Liu Chiping continued: "The operation department once calculated that if Tengxun News Page launched an advertising-sharing activity similar to Toutiao, the effect may be only 10 to 20% of Toutiao's Toutiao. Moreover, Toutiao has been preparing for this activity for a long time. With the advantage of the starter, if we want to grab users, we will have to pay higher subsidies, which will cause huge pressure on capital operation, and in the news field, the trick of spending money may not be effective.
Chapter completed!