"If we want to get the naming rights of the Spring Festival Gala, it may not be that easy, right?" Zhong Guangwei said.

The advertisements of the Spring Festival Gala are all the goals that major brands strive for, let alone this unique naming right. In previous years, these were the goals that major consumer product brands strive for.

"It's just a few hundred million, we can't afford this little money?" Zhou Yujie said indifferently.

No matter how high the naming rights of the Spring Festival Gala are, there is a limit. After the later generations created red envelopes on WeChat in 2014, the naming rights of the Spring Festival Gala became a must-fight place for major Internet giants, and the naming fees were even as high as 3 billion yuan. However, before that, traditional giants were not as generous as Internet giants. The competition for this area was only 530 million yuan last year, and even if it increased by 30% this year, it would only be about 700 million yuan.

Quxin has just received financing of tens of billions of yuan, so this amount of money is still affordable.

Zhong Guangwei nodded and asked again: "Then what should we prepare?"

Zhou Yujie said: "I expect the red envelope will be popular all over the country quickly, even faster than the shake we used to do, so we need to do two things.

The first is to build a set of technology for sending red envelopes and match everyone's account to ensure that information can be fully accumulated under the impact of a large amount of data. When it is not reflected, these amounts are actually data, but because it involves finance, you must not make any mistakes in this area.

The second is the publicity method. I will go to Yanjing to win the naming rights of next year's Spring Festival Gala and some important nodes' golden advertising positions. However, this alone is not enough to quickly stimulate the effect of red envelopes, so we must also take the initiative to send money to everyone in the country so that they can experience the fun of it, so that they can guide their own group or one-on-one red envelopes to send."

Zhong Guangwei asked: "How do we send red envelopes?"

There are also skills to send money, just like Toutiao gives users advertising fees by watching advertising videos, so that users can cherish the money they have. If they send money directly, users may not care. Just like Baidu and Alibaba’s subsidies for takeaways, they actually give too much, so users don’t care.

Zhou Yujie said: "Since you have used the experience of shaking, let the user shake it at the specified time. We set the time on CCTV. Users can get the money by shaking their phones at that time, but they also need to set a certain difficulty. The more shaking it, the more money you get, so that it is more interesting. You can control the specific degree of the intermediate level by yourself."

Zhong Guangwei nodded and said, "Okay, I understand."

Lin Youde asked, "How much do we have to pay?"

Zhou Yujie said: "I have prepared 500 million yuan in cash, but just in case, there will be another 500 million yuan ready and can be used at any time."

"In this case, Quxin will have to take out nearly 2 billion in cash?" Zhong Guangwei couldn't help but his blood pressure rose, and he took out 2 billion at one time. This is an astronomical figure. You must know that in the past six months, Baidu has been fighting for the payment market with Alipay, and he has not burned so much money. Now Quxin is planning to spend this money within a few days. If he fails to succeed, he will not even have a chance to stop loss.

Zhou Yujie nodded and said, "It's almost the same. This is the best time for us to win social and payment at one time. If it goes well, our basic market will be stable."

WeChat, which later generations instantly gained hundreds of millions of potential payment users with red envelopes, but the fundamental reason was the stability of social status.

Nowadays, Quxin obviously does not have the advantages of WeChat in later generations. Therefore, the combination of social + payment is the only way to fight Tengxun. Payment has been made and related channels, so Quxin can slowly transform from an online social networking into a payment software for daily needs of the general public. With the combination of the two, it can become a necessity for people. At that time, QQ will not replace Quxin.

Zhong Guangwei and Lin Youde looked at each other and said, "Then we will immediately draw relevant engineers to form a new team and close the research site. Let's set it up in Changning District. There is a large server base point for us there, and a small office building is also rented nearby."

"Okay, you can do it. The bidding for the Spring Festival Gala is about to begin. I'm going to go to Yanjing." Zhou Yujie nodded and said.

...

In a cafe near CCTV Building.

Zhou Yujie made an appointment with him, of course, Ma Weimin, deputy director of CCTV. After the two sat down, Ma Weimin said: "Mr. Zhou, the list of headlines has been added to CCTV's auction list. The day after tomorrow, you can enter the CCTV Building and officially participate in the auction."

Zhou Yujie said: "Director Ma, this time we bid for the naming rights and advertisements of the Spring Festival Gala, not to directly advertise our headlines, but to send a New Year's greetings benefit."

Ma Weimin was stunned and asked, "What kind of New Year's greetings are there?"

Zhou Yujie smiled and said, "In fact, it is to download our software and participate in a New Year event to get cash rewards. This routine is very common in the Internet industry."

Before it was decided, Zhou Yujie didn't want to disclose the red envelopes at will because it was too easy to leak. However, because you have to use CCTV's platform, these operations must be informed, but the later the better. When competitors know what Toutiao is going to do, it is the right time to keep up.

"I understand." Ma Weimin nodded. He also often pays attention to the Internet industry, so he naturally understands the routines of Internet companies, which is actually just to give money to attract users.

Zhou Yujie smiled and said, "So my headlines not only need the right to name, but also require several advertising locations."

"Which time?" Ma Weimin asked curiously. After so many years of the Spring Festival Gala, no company has been so greedy to buy so many advertising positions. Because the exposure of advertising effects is definitely stronger than the less, but it is definitely not proportional to 1:1. The effect of the second exposure is definitely not as good as the first time. Therefore, traditional giants will only compete for the golden position, not the quantity.

Zhou Yujie said: "It is not necessary to have a time point, but it is best to be an integer. If it really doesn't work, then use 6 or 8 as the last-digit time point, which is also convenient for us to promote!"

"If this is the case, there should be no problem. I will make appropriate arrangements." Ma Weimin nodded and said. As long as it is not locked, there will be a lot of flexibility. The rest is enough if the money is in place.
Chapter completed!