On January 15, 2013, there were only 22 days before the Spring Festival.

Toutiao suddenly made a flash recommendation, and the recommended target was the Spring Festival Gala?

Do you still need to recommend the advertisements for the Spring Festival Gala?

When the people clicked in, they found out that Quxin had the opportunity to sponsor the Spring Festival Gala. They also claimed that on the day of the Spring Festival Gala, Quxin prepared 50,000 Xiaomi mobile phones, 200,000 IPADs, 200,000 power banks, and 200,000 Bluetooth headphones as rewards for lottery users. At the same time, they guarantee that even if they did not draw a big prize, every user participating in the event could receive a participation reward.

This time, the promotion is contrary to the strategy of Toutiao. The advertisement has not stopped for several consecutive days. In addition to the flash page, Toutiao also has a large number of advertisements in the content. At the same time, similar advertisements have appeared on Quxin, but the frequency is not high, and a user will only receive one or two advertisements.

But strangely, advertising is overwhelming, but no one knows what kind of activities should users operate on. Many people are curious about how to advertise but not inform the content of the event?

Generally speaking, the content is not always informed first. If it is interesting or has many benefits, users will also spread to each other in addition to advertising promotion.

Toutiao cannot not know about this truth, but it is still so mysterious now. For many people, there must be deep reasons behind it.

Deep Sea City, Tengxun Company.

The office of the WeChat department is still as large as before, and the number of staff is still as many as before, but the activity seems to be far less than before. This change seems to have gradually appeared after the launch of the fruit farm.

The fruit farm project imitates Quxin's fruit forest. In order to catch up with the other party and suppress the other party's first-mover advantage, the fruit farm can only increase subsidies, but even Tengxun cannot bear the high cost. The resources of other departments are severely compressed, which makes WeChat begin to be disliked by more and more people within the company.

But the problem is not the only one. The large amount of fruit procurement seriously tests Tengxun's offline procurement capabilities. How to purchase sufficient fruits of excellent quality has troubled people in the entire WeChat department. Even if they spend a million yuan in annual salary, there is no procurement responsible for such a huge procurement plan. Even in Walmart's procurement department, each store is responsible for purchasing this kind of fruit.

But the competitor Quxin did a good job. It is not because the other party’s procurement is so awesome. Quxin’s procurement department will also have problems. But the key is that Quxin has the help of today’s preferred, and can set offline sites in each city. The people at the site can review the quality of the fruit, and the delivery personnel can also review them twice.

Tengxun has no such power offline at all, so she can only rely on SF Express. However, if SF Express wants to make this order well, it does not mean that the people below can do it well. Fruit transportation has always been a headache. Merchants on Taobao can also supervise themselves because this involves their own profits. Tengxun’s suppliers have a large number and a large amount of fruits, which has caused disorderly control of quality.

Moreover, in the express delivery industry, SF Express costs are too high, and Tengxun once wanted to change one, but the efficiency is lower after the replacement, and the low efficiency will affect the quality of the fruit, so it can only be changed back in the end, which has caused some SF Express employees to be indifferent.

One party has good quality and fast delivery speed. Although the other party may have a little more quantity, it is slower and may have to wait for two days. After the fruit is obtained, it is often a crooked and broken, and it may be directly rotten or damaged. After a long time, users will naturally choose to spend time playing with Funxin. After all, time is also a cost. When there are not many benefits, users will not waste it at will.

In other words, WeChat spent more money and could tie Quxin in the early stage, but after a long time, it was at a disadvantage. But the problem is that at this time, it can't stop at all. If it stops, it will cause very big negative effects even if it won't be completely finished.

Subsequently, Quxin launched Quxin Payment, and at the same time, through the Ice Bucket Challenge and Toutiao's help, Quxin Payment gained a large number of users, which made WeChat's situation worse and worse.

Zhang Xiaolong finally opened payment, but he had no resources and could not find a merchant channel that was willing to use WeChat payment.

Now Zhang Xiaolong has discovered that Zhou Yujie's creativity is now based on the unique advantages of Toutiao. Other peers, even BAT, cannot copy homework if they want to copy.

After studying today's headlines, Zhang Xiaolong frowned and said, "I have read it so many times, but I still don't know what Quxin is going to do this time?"

Every large-scale event on Toutiao made Zhang Xiaolong feel trembling. In fact, WeChat failed so badly in the past few times. Finally, it relied on Teng Xun's resources, but was suppressed by an event by the other party. Tencent then had to seek replication, but it never learned the essence.

Old Wu also put down the cell phone in his hand and said, "Depending on this situation, Zhou Yujie must be preparing to have a big one. He has not yet refused to disclose the content of the event. The secret inside must be quite small."

Although the incident of the Spring Festival Gala attracted their attention before, I don’t know what Zhou Yujie’s purpose was. Now, Quxin has become the protagonist of the Spring Festival Gala.

In the previous few activities, Quxin made profits, but they were all indirect. Toutiao became a closed loop under Zhou Yujie's management. Toutiao or Shuidichou's activities indirectly drove Quxin's growth. But even so, the WeChat team could not stand the crazy increase.

This time, it was a direct event between Quxin and the Spring Festival Gala, which brought hundreds of millions of users' traffic. Once Zhou Yujie successfully converted some of the people in the Spring Festival Gala into Quxin users, it would be a major disaster for WeChat and even the entire Tengxun.

Zhang Xiaolong, who was thinking, had his eyes lit up after hearing Lao Wu's words and said, "Lao Wu, you just mentioned a point."

"What's the point?" Old Wu looked questioning.

Zhang Xiaolong said: "Although Zhou Yujie's previous activities were kept confidential before each launch, this time it was extremely special. Under the publicity, he did not even say the content of the event. This is the biggest focus.

Although we tried to copy the previous activities, there were always many difficulties, and many of them could not copy them even if they wanted to copy them. This is because Zhou Yujie took advantage of many of the unique businesses or advantages of Toutiao, so he was not afraid of us copying them.

But this time, the information was so strict that it shows that this event is different from before, and Toutiao is not absolutely sure, so they will only announce it on the Spring Festival Gala or in the previous one or two days."

Old Wu also understood and said, "Can we easily replicate this event?"

"It should be so, otherwise, it will not explain the current operations of Toutiao." Zhang Xiaolong nodded and said.

Lao Wu said: "But this still cannot solve the problem. We don't know the content of their activities."
Chapter completed!