Valentine's Day, February 14, 2013.

In addition to the individual limit of 200 yuan, Quxin has once again launched a special Valentine's Day red envelope activity, with two quotas, one is 520 yuan, and the other is 1,314 yuan.

Such a large amount and exclusive red envelopes have made countless young people fall in love with each other. Adult couples and passionate couples will send each other such a big red envelope.

Red envelopes involving hundreds or even thousands of yuan must be mobilized from the bank card. After all, it is not realistic to raise 500 yuan if you grab the red envelope.

At the same time, the program for drawing Xiaomi mobile phones set in Quxin is also mainly inspired on this day. Sending Valentine's Day red envelopes of 520 or 1,314 yuan will have a higher probability of drawing Xiaomi mobile phones.

On this day alone, a total of 20,000 couples won Xiaomi’s phones through red envelopes.

If an ordinary person wins his phone, it is very likely that they will reward themselves and then disappear! But if they are lovers, they are very likely to show off in their circle of friends, interesting letters, and even QQ groups, and in reality again, and this can also become a way to promote interesting letters.

On the eighth day of the first lunar month, the seven days of the Spring Festival ended, and 50,000 Xiaomi phones were sent. Quxin's red envelopes have become accustomed to people in just a few days.

Due to the red envelopes, Quxin Payment has not only more users, but also has more capital flows, which has led to people subconsciously starting to use Quxin Payment. In addition, there is still cash to be recorded when they read Toutiao. Therefore, in today's preferred, even with the subsidy of Baifubao, the usage rate of Quxin Payment is still greatly increased.

After visiting the Shanghai Stock Exchange Headlines headquarters, Zhou Yujie quickly held a high-level meeting.

After Zhong Guangwei summarized his recent achievements and future development directions, Zhou Yujie said: "Now Quxin Payment has basically had hundreds of millions of users with the creativity of red envelopes. However, having these users does not mean that we have stabilized in the payment market. User habits are still a difficult problem.

Although we have Today’s Selection, we cannot provide a large amount of subsidies in a short period of time because of our cooperative relationship with Baidu. So we will develop another market next, which is the small payment market across the country!”

"Small payment?" Everyone looked at each other, and they couldn't see it for sure.

Lin Youde smiled and said, "Mr. Zhou's meaning is actually very simple. In daily life, people across the country will always encounter some small amounts of consumption, such as buying a few buns, buying snacks or ice cream at a small shop, or buying a fried rice at a few dollars, etc.

Many times, most people actually don’t have change or don’t have enough change, which requires breaking out a large amount of money, but this will cause more coins or change. If it involves a few cents, it will be even more annoying.

Electronic payment can theoretically solve this problem. Alipay has been trying to do this, but it is progressing very slowly. Now we are trying to use the huge number of users brought by red envelopes to significantly promote offline payments.”

"Then why not start in a big supermarket?" asked a senior executive.

Lin Youde said: "Because big supermarkets have a big business, it takes a long time to make any decision, and these big companies are likely to invest in Alibaba. In terms of domestic business resources, we cannot compare to Alibaba."

In the online traffic field, Alibaba is not a rival to Baidu Tengxun or even Sina, but offline, the other companies cannot compare to Alibaba.

Zhou Yujie continued: "We want to cultivate users' usage habits. The best way is to start with these small consumptions. Alibaba has been promoting merchants across the country to use Alipay QR code to collect payments, but Alipay has always controlled more than 80% of the electronic payment market in the country, and has no competitors, so the driving force is insufficient.

This is our opportunity, Lao Zhong, let’s talk about the plan!”

"Okay, Mr. Zhou." Zhong Guangwei said with a smile: "At present, Alibaba's Alipay has been promoting users to apply for merchant QR codes. Although it is free, the shipping fee is paid by merchants, so the progress is very slow.

As for us, our idea is that the deliveryman will directly persuade the merchant to use the Quxin QR code to pay. If the merchant agrees, then after we make the QR code card, we will directly give it to the merchant by the Today Preferred deliveryman. The entire process is free and Quxin will bear it. The deliveryman can also get some benefits from it.

My goal is to have at least 30% of small merchants in the preferred cities covered today within two months. As long as they have this business, we can provide a certain degree of subsidy online to cultivate user habits."

Red envelopes allow hundreds of millions of users across the country to bind their bank cards on Quxin Payment, and also make them like to rush for red envelopes or send red envelopes in the group, but wanting them to get used to offline consumption is a completely different matter.

Offline payment requires huge offline channels. Without channels, no matter how powerful the promotion is, it is not enough. If a large number of small restaurants and supermarkets can be convinced to use Quxin Payment, then this is a huge offline channel.

In terms of promotion, the Today Youxuan team has always had cooperative relationships with a large number of small businesses. I believe it is not difficult to promote it and give it a little more benefits.

Zhu Wenbin nodded and said, "No problem, Today Youxuan will work hard to cooperate with Quxin."

Quxin, as a combination of social and payment, is now more important in the entire Toutiao company. At the same time, Quxin is preparing to open the entrance to Today's Preferred, which is of great benefit to the development of Today's Preferred.

The better the development of Quxin, the stronger the current Preferred Selection, and in the process of helping, Quxin will also pay the fee to be paid.

"Okay, this business is simple, but its scope covers the whole country. I hope everyone can work hard to stabilize the payment market." Zhou Yujie paused and said, "In addition, Lao Zhu, you accompany me to Yanjing, and we have to deal with it."

"Okay." Zhu Wenbin nodded and said.
Chapter completed!