Adding a special link to the headlines today will also make the traffic amazing. If you place a novel and use the push of big data, it will be enough to attract many users.

Among netizens across the country, although there are many people reading novels, very few people read genuine ones. The scale of this group is limited and their pockets are also limited.

If Toutiao attracts many genuine users, it will inevitably impact the entire online literature market. Whether it can acquire Shanda Literature or not, this will be of great help.

Lin Youde nodded and said, "Okay, no problem. I will set up a special online novel department. As a business department of Toutiao, if we can acquire Shanda Literature in the future, we will merge again. If not, we can also be independent like the innate jokes."

Zhou Yujie smiled and said, "Then the focus is on poaching people, editing, operating and authors from Shanda Literature, and bringing this business online as soon as possible."

...

Deep Sea City, Fujixun Headquarters.

After Ziquxin launched the red envelope, both the number of registered users and the activity level have achieved extremely terrifying explosive growth.

During the Chinese New Year, Quxin's activity even exceeded QQ. Although it returned to normal after the popularity of red envelopes, tens of millions or even hundreds of millions of users have become accustomed to the red envelopes on Quxin, which has gradually become a part of daily social interaction.

The function of the red envelope itself is simple. With Teng Xun's strength, it can be developed in one week. However, this is a financial transaction. It involves a large number of users and must not make any mistakes, otherwise the consequences will be unimaginable.

Therefore, whether it is WeChat or QQ, after developing this red envelope function, it can only conduct internal testing according to the process. After no problem, conduct small batch market testing and then slowly cover a larger range.

Although QQ has been suppressing WeChat during this period, the Quxin red envelope trick still stunned the entire QQ department, which also caused the two major departments to form cooperation in the field of red envelope development and quickly launched their own red envelopes.

After the red envelope beta version was launched, Ma Huateng couldn't wait to understand all the details. Before the QQ and WeChat departments could report, he brought Liu Chiping and others to the QQ department in person.

"Mr. Ma." Liu Chengming and Zhang Xiaolong were studying promotion strategies. Suddenly, they saw Ma Huateng and his group and immediately greeted him.

Ma Huateng waved his hand and said, "Sit down, I'm just here to see what are you discussing?"

Liu Chengming said: "Mr. Ma, Mr. Liu, QQ and WeChat have launched red envelope services. The functions are the same as Quxin, and there is no problem with data transmission, but it is very difficult to promote. We used internal traffic to push a lot of soft advertisements, but the effect is very poor."

Ma Huateng asked, "What is the difficulty?"

Zhang Xiaolong said: "There are two main difficulties.

First, users are already accustomed to Quxin Payment. Their friends and payment recipients are already in Quxin social circle. We want to steal users' habits. Unless they migrate their entire habits, it is almost impossible. The red envelopes launched by QQ are still available because of the existence of a large number of QQ groups, and there is still a certain market space. However, it is almost difficult for WeChat to carry out this work.

The second point is the situation where users bind bank cards. Quxin was popular in the Spring Festival. In fact, there is another potential deep reason, that is, the activity of reading advertisements and giving cash on Toutiao launched a few months ago, which opened a large number of bank cards. We want to convince users to bind their UnionPay. It is difficult to rely solely on the same red envelope as Quxin, and it cannot even do QQ."

Tengxun fully supports flash delivery and QQ payment provides huge subsidies. In fact, the most fundamental purpose is to allow users to bind their bank cards. Once the bank card is bound, the future consumption will be much simpler. As long as you promote it slowly, you can cultivate user habits.

In this process, it is the most difficult to get users to bind bank cards. Quxin achieved unprecedented success with Toutiao + explosive creative red envelopes + Spring Festival Gala traffic. However, it is almost impossible for latecomers to seize this market out of thin air without any advantages.

Ma Huateng was silent for a moment and said, "Quxin uses the traffic of the Spring Festival Gala. Even if we want to copy this, we have to wait until next year. In terms of time, it is too late. Today's Toutiao launched the fast version to give users cash every day, and we can't do it. Is it really impossible for us to catch up with red envelopes and payments?"

In the process of competing with Quxin, in the early stage, although Quxin also launched several relatively novel promotion methods and targeted Tengxun's weaknesses, as long as you spend money, you still have the opportunity to keep up, such as cooperation with group buying websites, Fruit Forest, etc.

But as Toutiao software becomes more and more powerful, in recent clashes, Quxin has suppressed Teng Xun's weaknesses. The huge Teng Xun can't even copy it.

Liu Chengming said: "There is another way. After the Spring Festival Gala, Quxin launched an activity to send red envelopes to Xiaomi mobile phones, which also allowed Quxin to maintain a very high level of activity after the Spring Festival Gala."

"We also want to send a mobile phone?" Liu Chiping frowned and said, "The reason why the Spring Festival Gala is that the popularity of the Spring Festival Gala has just passed. I send a mobile phone just to pour a handful of oil on the fire. But we are not well-known now. If we want to achieve the same popularity, if we only rely on sending a mobile phone, the cost will be so high that we can't bear it.

And even if we do it, it may be possible that we will only increase some traffic in the short term. If we want to maintain the popularity of red envelopes or QQ and WeChat payments for a long time, it is impossible to give gifts.

I also have another message here. Today, Youxuan has begun to give Quxin Payment QR codes to countless small offline stores on a large scale. If this trick is done, Quxin will basically stand firm in the payment field!"

"It's offline again!" Zhang Xiaolong frowned and said unwillingly: "It's Ma Yun's dream to open up payments in all offline stores. I didn't expect that Quxin will start attacking Alibaba's position this time!"

Ma Huateng nodded and said, "Zhou Yujie's tricks have always been a perfect combination of online and offline. When competing with us, he focuses on offline advantages. When fighting with Ma Yun, he focuses on online traffic advantages. In addition, he can use various resources. Meituan and Baidu are perfectly used by him, so we have the current situation and we have no way to deal with it!"

Liu Chengming said, "Unless we cooperate with Ma Yun."

Liu Chiping shook his head and said, "This is impossible. Even if we both really cooperate, there are too many benefits involved in the middle, and it is difficult to really take each of us.

Could it be that we want to attract traffic to Alipay? And what kind of help can Alibaba help us socialize?"

After all, the Quxinyou model is the combination of social interaction and payment system. It is almost impossible to steal Tengxun’s traffic by relying solely on social interaction. In the payment field, there is no special method, and it is also a dream to steal Alipay’s market.

However, after the combination of social interaction and payment, the effect of 1+1>3 is formed. The combination of the two makes the user's life simpler. In this case, the user will use his feet to vote to choose the convenient party.

In this case, if you want to defeat Quxin Pay, you can only use the same trick. The combination of QQ and Alipay can defeat Quxin, but for Teng Xun, isn’t this just trying his best to attract traffic to Alipay?

Zhang Xiaolong thought for a while and said, "Actually, there is another major crisis on Toutiao, that is Baidu. When Quxin Payment was launched, it was said that Li Yanhong had already had a lot of opinions. This time it would definitely add fuel to the fire. Baidu will probably stop supporting today's preferred products soon.
Chapter completed!