363 Meeting Zhang Chaoyang
Zhou Yujie continued: "In the Toutiao Speed Edition, the terms for the advertising fee for watching videos will also change. Each user can cash out 30 cents a day, and the others will become today's preferred coupons and will also be sent to the Quxin Payment Account or Today's preferred account. This will definitely be of great help to your business. In terms of data, you should connect with each other as soon as possible."
The Speed Edition of Toutiao has been launched for two months. In addition to the time it was on Toutiao’s original version, users who can be attracted have been attracted. The previous oversubsidy model naturally cannot last for a long time, and advertising fees will naturally drop.
However, considering the current dilemma of Today's Preferred, indirect subsidies can stimulate Toutiao users' desire to use Today's Preferred. As the most important part of the entire offline layout of Toutiao, the importance of Today's Preferred is second to Toutiao and Quxin. If you lose strong subsidies for a long time, you are very likely to lose a large amount of market.
"Okay, if this happens, we don't have to worry too much." Zhu Wenbin nodded and said.
Zhou Yujie shook his head and said, "It depends on our enemies. If Wang Xing and Ali increase subsidies during this period, our subsidies may not be able to keep up."
Zhu Wenbin thought for a while and said, "If it really doesn't work, just raise funds again, which is enough to compete with them."
"No need for the time being, but you can prepare for this first." Zhou Yujie nodded and said. There are too many variables in the future, and not everything will go smoothly according to his plan. Some backup plans still need to be there.
......
Yanjing, Meituan Headquarters:
After seeing the news reports on the phone, Wang Huiwen said, "Zhou Yujie is so ambitious. Quxin red envelopes completely touched the original cake of the entire payment market. Baidu broke up with them."
Wang Xing leaned against the boss' chair and asked, "Do you think this is a good thing?"
Wang Huiwen said: "Anyway, it's not a bad thing. Toutiao has great potential now, but these potentials have not been converted into profits. Without Baidu's support, it is impossible for Today's Youxuan to join forces with Alibaba. I think we should contact Alibaba immediately, increase subsidies, and seize this part of the market."
"I agree with your point of view." Wang Xing nodded and said, "However, Zhou Yujie may have such ambitions when he entered the payment market, but more importantly, a red envelope creativity perfectly combines social and payment. This period is a difficult period for Toutiao, but once he gets through it, Zhou Yujie has completely mastered the largest traffic engine in the mobile Internet field. If the monetization goes smoothly, then we will be in trouble."
In the operation of Internet companies, a huge cost is purchasing traffic. The previous Toutiao behind the Today Youxuan has already given Meituan a headache. She worked hard to reduce offline operation costs, but she still couldn't compare with the other party's invincible traffic, and could barely balance it with subsidies.
If Quxin obtains the final mobile social market, the traffic advantage of Today's Preferred will be magnified several times. In terms of promotion capabilities, Quxin is not as good as Toutiao, but if it is to promote only one software, then social software with stronger stickiness will be much stronger.
Wang Huiwen frowned and said, "That is, this is our best opportunity?"
Wang Xing said: "Yes, you go to Hangzhou immediately and meet Ma Yun or Cai Chongxin. I think with their intelligence, I will definitely think of this. This time, I will provide greater subsidies, not only to catch up with today's preferred products, but also to attack Baidu Takeaway. Otherwise, Li Yanhong may become our strong rival."
Before, although Baidu has been working with Today Youxuan to fight against Meituan and Alibaba, Wang Xing is not very worried about Baidu, because Baidu and Toutiao are not one of them, and it is fine when they each get their needs in the early stage, but they will definitely find conflicts of interest in the later stage.
The reality is just like his expectations, and the two completely parted ways, but unexpectedly, Zhou Yujie had a creative idea to open up the payment market, and Li Yanhong also made preparations for this and established Baidu Takeaway.
Although Baidu Takeaway may be an amateur at the moment, the funds and resources behind it are too huge, and Meituan has to pay great attention to it. After all, Alibaba's support for Meituan will one day be expected to break down.
"Okay, I'll book the air ticket immediately." Wang Huiwen agreed.
......
The breakup between Baidu and Toutiao has continued in the Internet industry, and companies are also preparing new development strategies for this, but this does not affect Toutiao's development plan.
Toutiao did not make any moves about Baidu’s actions. Although the two sides no longer cooperated and had some competitive businesses, they did not turn against each other because of their non-cooperation. They each kept the last line and silently thought that nothing had happened.
But this is just an open face, and it is another matter in secret. For example, Sohu CEO Zhang Chaoyang was invited by Zhou Yujie to come to Shanghai in person to visit Toutiao headquarters.
"Hello, Mr. Zhang." In the huge office, Zhou Yujie greeted Zhang Chaoyang with a smile.
Zhang Chaoyang also smiled and shook hands and said, "Mr. Zhou, I have long admired Daqi."
"Each of each other, Mr. Zhang, I grew up watching your Sohu web page." Zhou Yujie laughed. This is not a lie. In the past 2000s, Sohu was the overlord of the Internet industry, and now BAT is still younger brothers.
"The next wave of the Yangtze River pushes the previous wave, don't mention the past." Zhang Chaoyang sighed.
"The Internet industry, or the technology industry, is inherently changing, and no one knows whether his company can survive in five years." Zhou Yujie said helplessly.
In 2007, Nokia was in its prime, accounting for 40% of the global mobile phone market, with a market value of more than US$200 billion, second only to Microsoft, but today, five years later, it has basically been abandoned.
No technology company dares to say that it will never be replaced within ten years.
Sohu is actually the same. Even in 2008, Sohu's products' market share was not low, but they have missed too many opportunities in recent years and basically cannot develop. In addition, Zhang Chaoyang is already in his grade and has no intention of competing for success, so he is preparing to sell Sogou.
Zhang Chaoyang smiled and said, "Actually, Mr. Zhou's headlines have so many business, and this is the most stable company. Today's BAT is actually taking this route."
"I didn't think so much." Zhou Yujie smiled and said, "It's just that in the Internet industry today, there are too many monopoly giants. It is basically impossible to succeed in any field. Only by combining multiple businesses and forming unique advantages can Toutiao have the opportunity to develop."
"This is indeed a good method, but only Mr. Zhou can do this." Zhang Chaoyang smiled and said, "When Mr. Zhou wants to acquire Sogou, is it also for the purpose of supplementing the business?"
"Yes." Zhou Yujie nodded and said, "Initially, I just wanted to acquire a browser as a supplement to Toutiao's business, but I screened out the entire market to acquire targets, but none of them were satisfied.
Mr. Zhang’s Sogou is basically the best choice, but since he acquired Sogou browser, it is best to acquire the input method and search engine together. The input method is also very strategic for Toutiao.”
Zhang Chaoyang asked: "Mr. Zhou is not going to do his best to be a search engine?"
Zhou Yujie shook his head and said, "If I acquire Sogou, the search engine will continue to be maintained, but there will be no investment. In this area, I don't think it's worth fighting with Baidu."
"You don't look down on this market, right?" Zhang Chaoyang laughed.
Zhou Yujie did not explain too much and said: "Just just be able to maintain the current share. If there are opportunities in the future, we can gradually increase the market share."
"Okay, as long as Mr. Zhou doesn't cut off these businesses." Zhang Chaoyang nodded and said, "Although I want to sell them, I don't want these businesses to disappear like this. So many employees' efforts over the years have resulted in unemployment."
"Don't worry about the employment of personnel, Mr. Zhang." Zhou Yujie said: "Toutiao's business is now in a period of rapid expansion, and there is a great demand for talents. Sogou people come to Toutiao and can find jobs if they change their positions, and their income will not be lower than before."
Chapter completed!