"Bunny?" Zhou Yujie put down the pen in his hand and began to ponder.

He once read a rough introduction to the online car-hailing war in later generations, one of the most famous companies is Bumblebee.

The difference between this company and other online car-hailing platforms at that time was that online car-hailing platforms that have obtained venture capital investment, including Didi, Kuaidi, Yaoyaocha, etc., are all desperately expanding their territory. Yanjing, Shangshanghai, Shenhai, Suzhou, Hangzhou, Hankou, Jinling and other places have offices in each place. No matter how much market share they have in these cities, they will first cover their business scope.

But Bumblebee is different. They only go to Shanghai Stock Exchange. After obtaining venture capital, they did not expand into other cities. Instead, they stick to Shanghai and use all their funds in Shanghai. Because the funds are gathered, their investment in a single city far exceeds that of other peers, which leads to the rapid development of Shanghai Stock Exchange.

Unexpectedly, this company still appeared in this life.

Zhou Yujie asked: "Do you want to snipe this company alone in Shangshanghai?"

"Yes, Shangshanghai is the headquarters of Toutiao. Although outsiders don't know the relationship between Didai and Toutiao, if Shangshanghai cannot be obtained, it will be a shame for us from now on. So I need to obtain another 5 million US dollars in addition to the normal budget." Zhang Bo said cautiously.

Although Didi belongs to Toutiao, the amount of financing claimed by the public is actually equivalent to the budget of Toutiao for Didi in the future, and this budget will be spent on more than a dozen cities and developing new cities.

This also leads to a much worse investment in the Shanghai Stock Exchange than Bumblebee, which has insufficient funds. Even with the help of Toutiao, the funds are too different, so it is still no match.

"Okay, no problem. I will notify the finance side and I will give you this money in the afternoon, but I need to suppress the bumblebee within half a month." Zhou Yujie nodded and said:

"A bumblebee or a city market is not important, but the fundamental purpose of this company is to come up with this method. If they can suppress DiDi or KuaiDi in the Shanghai Stock Exchange, it will be a good PPT. This team is very smart. If possible, they can inhale DiDi."

If one more competitor in the online car-hailing industry shows that you need to spend more money to compete with the other party in the future. For those who are capable, it is better to absorb it and become partners.

Moreover, Baidu is also looking for capable online ride-hailing companies to invest. Although it will definitely not stop the other party's plan, at least not let Baidu acquire online ride-hailing companies on the Shanghai Stock Exchange, because in this case, Baidu will quickly have the most direct regional money-burning war with Toutiao.

This is not conducive to Toutiao's planning in the online ride-hailing industry.

Zhang Bo smiled and said, "Don't worry, Mr. Zhou, I will definitely solve the problem of Bumblebee within a month."

...

5 million US dollars is a huge sum for any online ride-hailing company on the market. Even if it is Kuaidie from Alibaba or Tengxun invested, even if it is supported by giants, such a large amount of funds means the loss of more equity and voting rights. When the market expands, every amount of money you spend must be cautious.

Bumblebee's strategy of specializing in Shanghai was indeed beyond everyone's expectations. No one expected that in this Internet era where only the number of users and the number of cities operating, there would be a company that specifically nailed a city.

You know, no one will play like this, whether it is the previous group buying war or the subsequent takeaway war.

However, because of this, the market in Shanghai, such as DiDi, KuaiDi, and Shakeshi are all unbearable.

Kuaidi and Yaosha adopt a wait-and-see attitude. They will not gather funds to fight with a young man. If you have this money and time, it is better to occupy a few other blank markets.

But DiDi couldn't agree. First, because Shangshanghai is the headquarters of Toutiao, which has strategic significance. Second, it is not that Bumblebee can really become bigger. Once the other party gets Baidu's funds, the amount of money spent in the future may be more than ten times that of now.

After DiDi's funds arrived, they immediately began to provide stronger subsidies on the Shanghai Stock Exchange.

Toutiao takes the lead in promoting the promotion. With strong subsidies, the drainage effect will be stronger, especially the first free taxi discount, which can attract almost all people in need to take a taxi.

After the first use, there will be other discounts in the future, such as taking a taxi for 3 yuan, then changing it to 5-6 yuan, etc., so that users can maintain a very large discount.

The price of taxi is only slightly more expensive than that of public transportation. This situation is the best. If the subsidies are small, users will lose interest. If the subsidies are higher, it will lead to a significant increase in financial pressure on the company, which will not be able to operate for a long time and will not allow users to develop their usage habits.

With sufficient traffic and large financial subsidies, Didi did not miss offline promotion in order to quickly defeat its opponents. It borrowed a ground promotion team from Today Youxuan and began to promote it by distributing leaflets on subways, airports, shopping malls, and bus stations on a large scale.

This is also a major advantage of Didi. As long as people who need offline, you can immediately attract enough people from today's preferred. Although you have to check out separately, an experienced team will naturally have much higher efficiency and the cost is much lower than that of recruiting and cultivating a team.

Under the multi-party sniper, not only Bumblebee faced a huge blow, but also the market share of Kuaid in the Shanghai Stock Exchange was further compressed.

After half a month of subsidy, DiDi's market share in the Shanghai Stock Exchange once reached 70%, which made Bumblebee's team unable to bear it anymore.

In a commercial and residential rental house of about 200 square meters in Chengzhong Village, Shangshanghai Stock Exchange, dozens of people are crowded with work here. The office area here is tight, dozens of computer desks are crowded in different locations, the aisle is very narrow, and no one who is a little fat can pass.

No one would have thought that this is the headquarters of the Bumblebee online ride-hailing platform.

Founders Li Yongjin and Deng Wei also spent the most difficult period of starting a business here. As a senior executive who left Tudou.com, it has always been their dream to establish a unicorn company of their own. Therefore, they can bear no matter how much suffering they have.

However, the recent rapid attack of DiDi has made Bumblebee unable to hold on.

"Lao Li, DiDi's offensive has been too strong during this period. The amount of money spent is even more ruthless than we did at the beginning. Coupled with the drainage of Toutiao, our capital flow is almost impossible to bear."
Chapter completed!