No information is needed, any Internet practitioner knows that this year's Spring Festival auction will be a bloody battle. The success of Quxin has increased the value of the Spring Festival Gala to the Internet industry by more than ten times.

For Quxin, it is not very meaningful to have another Spring Festival Gala. With its own financial problems, it will not participate in the auction. However, even if latecomers cannot use the Spring Festival Gala like Quxin, it will always have a strong effect.

Especially in 2013, the shipment volume of smartphones exceeded the total of the previous three years. The number of users not only increased significantly, but also carried a large number of new users. At normal times, it was difficult to gather a large number of users together for publicity, but the Spring Festival Gala was a golden opportunity.

If the competitors operate well, it will have a certain impact on Quxin. At least in the payment field, it will definitely gain hundreds of millions of users.

Zhou Yujie smiled and said, "The Spring Festival Gala will probably become the favorite of Internet giants in the next few years. If you hide this year, you won't be able to hide next year, so we don't participate in the Spring Festival Gala, but we can still do our own activities.

We Chinese people always like the word "Fu" during the Chinese New Year, so I plan to do an activity related to blessing, called gathering the five blessings, namely patriotism, dedication, harmony, friendship, and prosperity.

We have launched the word "Scan Scan the Good" on Quxin. Users can participate 3 times a day. Among the three times, they can randomly draw the above one. As long as they get 5 photos, they can get direct cash rewards on the day of the Spring Festival Gala.

The five blessings can be transferred to each other, which can also stimulate the social relationship between Quxin users. What do you think?"

Lin Youde thought for a while and said, "Mr. Zhou, there should be a difficulty in the five blessings activities, otherwise it would be too easy to collect all the five blessings?"

Zhou Yujie nodded and said, "Yes, the five blessings are too easy, so there is no meaning. I plan to control the amount of Jingyefu distributed. In the end, how many people will collect the five blessings will be decided by Jingyefu."

Zhong Guangwei said: "It is okay to control the happiness of dedication, but since we need to consider increasing the social networking of Quxin, we can also limit the logic of users to obtain the other four blessings, so that some people lack one or two blessings, thereby driving popularity."

Zhou Yujie said: "Okay, you can do these details."

The Five Blessings can actually be considered a popular activity. It doesn’t matter if you don’t do it, and the benefits will be limited. After all, with Quxin’s current size, it is difficult to have any activities that can significantly increase new users or daily active users. The only way is to integrate payment and offline.

......

Faced with the Spring Festival Gala that could change its own situation, the three BAT companies all made full efforts to compete for this golden opportunity. In the end, Teng Xun, who had reached a critical moment of life and death, finally obtained the exclusive naming rights of the Spring Festival Gala at a price of 2.56 billion yuan, and prepared a lot of advertising time for red envelopes in the future.

The Internet industry has different views on this. Some believe that Tengxun can successfully turn around with the 2014 Spring Festival Gala, but many people believe that even if the traffic of the Spring Festival Gala is one year later, it can only save a little situation. If you want to turn defeat into victory, it will not work if you use the paths that others have taken.

Toutiao is unmoved and is still carrying out its own daily operations. It seems that the Spring Festival Gala has nothing to do with it.

On January 11, 2014, Quxin officially launched the Five Blessings Event.

[Scan the five blessings and share 500 million red envelopes]

This is the promotional term for Toutiao and Quxin. Any user can scan the word "Fu" to obtain various blessings. One of the settings is that the probability of obtaining handwritten characters is higher.

With the size of today's Toutiao and Quxin, coupled with the promotion between users, the Five Blessings Events quickly became a hot noun on the Internet, and various handwritten styles quickly became popular online.

However, when people find that no matter how they scan or trade with friends, one of the Dedication Blessings can’t be obtained at all. This makes people discover that Dedication Blessings is the most difficult to obtain, and this is also the key to collecting the Five Blessings.

Therefore, on the Internet, various posts seeking dedication and blessing are spread all over the circle of friends and forums, and even on Taobao, some people have come up with this idea, acquiring dedication and taking advantage of the high price.

Soon, January 30th, which is also New Year's Eve, the 30th day of New Year.

With the popularity of offline payment, many people have begun to use mobile payment, not only when ordering takeout or group purchases, but when consuming in supermarkets, supermarkets, and ordinary stores, many people have also begun to use online payment, the most common of which are Quxin Payment, Alipay and QQ Payment.

However, relatively speaking, QQ payment has the least number of users. This time, Teng Xun spent a huge price to allow QQ to obtain hundreds of millions of potential payment users at one time, just like Quxin.

As the sky got dark, people started to rest after the New Year's Eve dinner, preparing for the evening red envelope grabbing activity. QQ will launch a super red envelope rain with a total amount of 1.5 billion tonight. Almost all netizens have learned that some time ago, QQ pushed various messages about this. After 6 o'clock, the image of New Year greetings was also displayed above the QQ page. As soon as the time comes, the red envelope will start immediately.

However, at this time, not many people have been opening QQ. In addition to mission-oriented New Year greetings, most netizens have put their time on the fun letter, because today, the fun letter will release a lot of professional blessings, and at the same time, today's blessings will not have a maximum limit.

However, it is not just that you just need to use your mobile phone to scan the word "Fu", because there is another rule, that is, scan the same word "Fu" twice. In order to scan the word "Fu" to achieve professional blessings, people can only start to try to write continuously on their own.

And because of this, many people have found that in the era of electronic Internet, everyone's handwriting seems to be getting worse and worse. At the same time, various handwritten photos have spread among various interesting groups. After all, not everyone likes to write on their own.

After an hour of stopping and continuous stopping, the Spring Festival Gala program officially began, and QQ red envelopes began to be transmitted. Shake and dot a little red envelope rain, and there was a wave every once in a while, and the amount was larger than last year's Fuxin red envelope.

However, this red envelope seems to be a bit too small for users who have been accustomed to using red envelopes for a year. 1.5 billion is distributed to 200 million people, and an average of only seven or eight yuan per person. If it is the first time that a red envelope appears, it may be a few cents to make people happy. But now, it can only be said to be a gadget that can win or not.
Chapter completed!