Ma Yun and Ma Huateng both frowned. Obviously, the young man in front of him could not make any concessions at all. However, in the current situation, continuing to burn money and stop burning money is not good for him. Although Toutiao's funds are not as good as them, they become popular. If others take advantage of it, they will lose even more.

Zhou Yujie was drinking tea leisurely. Old Ma, an elderly person, even if he likes to drink bitter tea, Zhou Yujie couldn't stand it!

After a while, Ma Yun said: "The purpose of our visit today is to avoid disorderly burning money. Since everyone has agreed, I still have an idea.

In the traffic portal on our respective platforms, payment naturally chooses itself, but if it is a taxi-hailing app, I personally recommend Kuaidi, Didi and Yaoyaocha open the payment portals of our three companies. What users choose, and they decide for themselves. What do you think?"

Zhou Yujie thought for a moment and said, "In this way, if the three of us provide subsidies, won’t the money-burning war still break out?"

Ma Yun said: "That's the business of our three companies. At least it has nothing to do with online ride-hailing. As long as all users can use our three companies' payments, the subsidies in this regard will naturally disappear after a long time."

"Yes, I agree with this method." Ma Huateng nodded and said.

Zhou Yujie thought about it and agreed, "Then let's try it first."

The fundamental purpose of Tengxun and Alibaba participating in subsidies is to pay for users. The three online ride-hailing platforms are liberalized at the same time, which may cause a certain competition for subsidies in the early stage, but after the number of users is similar in the later stage, the subsidies will naturally disappear slowly because the number of users that should be there is almost the same.

This method can avoid a more tragic money-burning war. In the past, a model where one giant controlled an online ride-hailing platform, it was difficult for payment users to involve users on other platforms, so the war will never end.

Of course, the best way is to merge like in the previous life, but now DiDi belongs to Toutiao, and Tengxun and Alibaba are absolutely impossible to agree with this plan.

...

The funder behind online car-hailing has set up future market strategies through oral agreements. Starting from May, the three major online car-hailing companies have all obtained all online car-hailing user groups. How to make these users accustomed to using their own software is the ability of all parties to operate.

Users also found that no matter what online ride-hailing is used, the subsidized benefits are much worse than before. Unless you are a new user or have just accepted a new user, the taxi fee will be second only to taxi rides.

In addition to the online car-hailing market, the largest payment group is the takeaway group. The user group in this market may not be as good as online car-hailing, but the users use it more frequently. Meituan, Today's Best Pickup, Baidu Takeaway, Ele.me, and Flash Delivery are all competing for this cake.

Unlike the online car-hailing market, Meituan itself has a great say and is not obedient to Alibaba. Baidu Takeaway, which entered the factory at the latest, has the highest subsidy and is unwilling to give in at all. In this case, the money-burning war in the takeaway market cannot stop, but a long-term balance has been formed. In terms of subsidy amount, it is still far behind the previous online car-hailing. However, over the long term, the funds from all sides are connected with a lot of venture capital, strangling in this market.

As one of the two giants with the largest coverage area, Today Youxuan has maintained a high amount of subsidies for a long time. In addition to Quxin’s Yu'ebao, another source of the big head is Today’s Toutiao.

With the development of the complete business model of "Get Gold Coins" for Watching Videos, Toutiao, which has nearly 200 million users, has become the largest advertising platform in China. In addition to the improvement of big data, the advertising effect is far greater than that of traditional TV media and other Internet platforms.

Most of these advertising fees are distributed to users. However, according to the settings, every user can get an advertising fee of about one yuan per day when watching videos normally, but the daily withdrawal amount is only 0.3 yuan. The remaining funds will gather and be converted into today's preferred takeaway coupons.

If the user is hardworking, in half a month, he can not only get 4.5 yuan in cash, but also get a 10 yuan takeaway coupon. With Quxin Payment and the discounts and subsidies of Today's Selection, you can easily order a normal lunch or two cups of milk tea.

This operation has almost made most of the tens of millions of Toutiao's Speed ​​Edition users the preferred long-term users today.

Looking at the data of the latest quarter of Today Youxuan, Zhou Yujie smiled and said: "Toutiao makes money and headlines, Foxconn's model is really good!"

Zhong Guangwei smiled and said, "Users finally got a cheaper meal. One or two free takeaways a month is actually good."

Lin Youde also nodded and said, "Retaining the users of Toutiao with the expenses and letting the users spend this money on Today's Preferred. This is indeed very helpful to Today's Preferred.

Unfortunately, this trick is not convenient for the online car-hailing market, otherwise our advantages will be even more obvious."

Zhou Yujie waved his hand and said, "Since we have reached a balance with Ali Tengxun, we should not break it in the short term. According to the current situation, it is difficult for the online car-hailing market to form a dominant situation in a short period of time. We just need to ensure a certain market share and assist in payment."

Although online car-hailing involves offline operations, it is a light model operation and cannot form obvious advantages. If one of the business models has been monopolized, then other people will not have the opportunity. It is not that they cannot do it, but that they are not cost-effective to compete with giants that monopolize one by one, and economically unpaid.

Nowadays, the heroes are competing, and they do not rely on offline like the takeaway market. With sufficient funds behind all parties, no one can defeat the other. Burning money randomly will only become an internal reel for capitalists. In the original history, DiDi and KuaiDi were also unstoppable markets, and they could only merge and monopolize them.

Therefore, Toutiao's current strategy still needs to do its best in the takeaway market, and various other businesses will cooperate with Today's Preferred. As for DiDi, it is enough to ensure a certain market share.

Zhang Bo said: "With the traffic entrance of Toutiao and Quxin, Didi is basically invincible. Even if there is no money-burning battle, we will always have the advantage over the long term."
Chapter completed!