406 Strategic Investment
"Mr. Lin, Mr. Wang, I have long admired my reputation." After seeing Lin Youde and Wang Jun, Zhang Jisheng immediately said politely.
"Each of each other." Lin Youde said with a smile: "Sit down, Mr. Zhang."
After the three of them sat down, the secretary asked and also delivered their designated coffee.
After a while chatting, Lin Youde said: "Mr. Zhang, this time I invited you to Shanghai is actually because I want Pinduoduo to reach a strategic cooperation agreement with Tiantian Express. Pinduoduo will give priority to the Tiantian Express being placed in the most prominent position of the merchant. Similarly, Tiantian Express also needs to cooperate with Pinduoduo's express in terms of manpower, distribution and resources.
We work together to complete this complete resource combination and expand the entire service scope across the country.”
Although he had known the general plan for this cooperation before, when Lin Youde said it, Zhang Jisheng was still very happy.
The express delivery industry today is no longer twenty years ago. E-commerce has become the food and clothing parents and the biggest customer in the express delivery industry.
Among the current e-commerce giants, JD.com has built its own logistics system to form an independent system, and Taobao has created Cainiao Logistics, but its core members are only three-way and one-way. Other small e-commerce platforms will also have some orders, but the total volume is not large.
As for the non-e-commerce express delivery industry, it is basically a logistics service for industry and commerce, and this market has basically been occupied by SF Express.
Companies like Tiantian Express can only rely on lower costs to guide Taobao merchants to choose themselves, or compete with SF Express at low prices in the industrial and commercial logistics market to strive for express delivery businesses that are not very urgent.
Nowadays, Pinduoduo has the potential to become a new e-commerce giant, especially Pinduoduo is taking the low-price route, which also represents more orders.
My mind was thinking, but there was no movement on the surface. Zhang Jisheng asked: "Mr. Lin, we are naturally willing to cooperate with Pinduoduo, but at present, the coverage of everyday express delivery is not enough to complete the national coverage. To do this, we still need to make a major expansion. For operational needs, we decided to invest in some low-priced stocks to obtain funds. If Toutiao is interested, we may know about it."
Lin Youde's heart moved and asked, "How much money do you need to raise?"
"We are planning to invest 20% of the shares more than 500 million yuan, and this price is already relatively cost-effective." Zhang Jisheng said with a smile.
The express delivery industry itself is a high-operation heavy asset industry. Except for the terminal retail points that can adopt the franchise model, many others need to be invested by themselves, such as large warehouses, transportation trucks, etc. If you want to expand quickly, new funds must be demanded, which can be loans or financing.
Zhang Jisheng also knew in his heart that Pinduoduo now chose daily express delivery because of Santong and Yida's intentional difficulties. If the other party is not bound to him, he may be abandoned at any time in the future.
But it is impossible to let Pinduoduo invest in Tiantian Express. However, Toutiao, which has invested in Pinduoduo and fully supported, is not less than the hundreds of millions. If Toutiao invests in Tiantian Express, as long as it does not commit suicide, then even if Pinduoduo changes other partners in the future, with the Toutiao relationship, then there will be some orders more or less.
"Toutiao has no intention of investing in a express delivery company, but since Mr. Zhang has raised it, I will consider this issue carefully." Lin Youde nodded and said.
From the time Toutiao became rich, it has acquired many companies and invested in several companies, but it is basically new Internet companies with potential, and has never encountered such traditional industries.
The process of acquisition or investment in these two companies is completely different. The former does not look at the business, the market, but only the company's strategic direction and the ability of the founding team, while the latter looks at everything. The most important thing is market share, turnover, profit, market situation, etc.
However, express delivery is a must for offline business. Lin Youde still needs to carefully consider whether to invest in shares and report it to Zhou Yujie after confirmation.
Zhang Jisheng smiled and said, "Okay, then I'm waiting for good news from Mr. Lin."
...
"Invest in Tiantian Express?" Zhou Yujie said after listening to Lin Youde's narration: "Do you think we can build our own express delivery in the future based on Tiantian Express?"
In the future, Pinduoduo will definitely plan its own express delivery company. You can choose to build your own logistics like JD.com, or you can form a logistics system like Alibaba to control its express delivery company. The two models have their own advantages and disadvantages. The former will be more convenient, but it will take too much energy. The latter will be easy, but the profit will definitely be reduced, which will affect Pinduoduo's low-price strategy. How to choose in the future depends on the future situation.
Lin Youde said: "It is a method. Everyday Express has a foundation for the national layout. It will be much more convenient for us to expand on this basis."
Zhou Yujie nodded and said, "Okay, then invest in the shares first. Anyway, with the support of Tiantian Express, Tiantian Express, it is impossible to lose money in this investment, and the funds will go to the bank."
The express delivery industry is also a heavy asset and has mortgages. It is naturally not a problem to pay a little capital from Tiantian Express. In particular, the price given by Zhang Jisheng is the previous valuation of Tiantian Express. If the cooperation with Pinduoduo is smooth, it will be easy to double it. Toutiao's investment is a pity for the capital market. If it goes public in the future, it can easily obtain a very high value.
...
It was soon November, and Toutiao announced its investment in Tiantian Express, and obtained 20% of the latter's shares and a board of directors' voting rights.
After obtaining this fund, Tiantian Express did not rush to expand its territory, but instead recruited personnel in the existing market, because Tiantian Express received a traffic support from Quxin.
Quxin has made a selective recommendation to Tiantian Express on the main interface, and has promoted Tiantian Express’s official account to many people. After these users follow, they can place an order directly on Quxin, and then Tiantian Express will provide door-to-door services.
Basically, JD Logistics, SF Express, and Santong Yida are all doing this business, but they are all their APPs, and the low traffic means no. However, through Quxin, Tiantian Express can obtain a large number of potential customers. After all, except for a few urgent items, most people do not have high requirements for express delivery speed, as long as it is not outrageously slow.
At the same time, Tiantian Express has also begun to share its logistics GPS like Toutiao. Whether it is sent through Quxin or shopping through Pinduoduo, you can easily see the location of the product in the backend, making the convenience to the extreme.
Chapter completed!