Zhou Yujie said: "The amount is about 1 billion yuan, and it can start in one month. It is mainly aimed at subsidies for content, especially filming daily life, movies and TV short dramas, which are very attractive, lasting about half a year.

Your team should carry out algorithm reform based on the content and the degree of attracting users, as well as subsidy plans for different time periods in the future, and strive to give Douyin a variety of different content in half a year to achieve the popularization of personalized recommendations of big data."

Unlike Toutiao who crawls content on the entire network, Douyin's content is all shot or edited by users themselves. If you want to attract hundreds of millions of consumers by relying on the content taken by users themselves, then hundreds of thousands or even millions of videos are required in terms of content, and then personalized push is carried out using algorithms.

Content is the basis and users will only be available in the future. Therefore, if you want to make short videos bigger, you must implement massive cash subsidies in the early stage.

However, the advantage of this model in the later stage is that except for TV and movies, other things will not be suppressed by copyright owners at will. This is why Toutiao has average overseas performance, while Tik Tok is the most popular building.

Wang Xiaowei nodded and said, "As long as there are enough users, it is definitely not a problem to build big data recommendations belonging to Douyin."

With Toutiao's algorithm as the basis, Toutiao's data analysis is much faster, which is also a unique advantage. Other giants are already one step late. They have no research on algorithms in the news field. If you want to make short videos, at most, Kuaishou's achievements will be the best.

Zhou Yujie thought for a while and said, "I know that Douyin has introduced a lot of funny videos with connotation jokes. This kind of operation is OK, but not too many. If Douyin and connotation jokes are homogeneous, I don't need to invest in Douyin anymore. The development directions of the two must be distinguished."

Wang Xiaowei nodded and said, "I understand, Mr. Zhou."

"Okay, you first formulate a detailed subsidy plan and submit it as soon as possible." Zhou Yujie said.

...

It was soon 16 years, and the development situation of the Internet industry and companies seemed to have begun to be established.

As a new rising giant in the mobile Internet, Toutiao has controlled a large amount of traffic and terminal monetization channels, and is challenging the core lifeline of Tengxun and Alibaba.

Although the remaining Baidu has not been impacted by anyone, it is a sadness because the search business has been almost eliminated by the attributes of the mobile Internet, while the rest of the surrounding businesses have not developed very well.

Nowadays, Baidu has obviously made every effort to suppress the future on the local life and payment market. With huge capital and crazy subsidies, Baidu Takeaway's market share is close to 20%. Compared with Today Youxuan and Meituan, Baifubao, behind Baidu Takeaway, has also had a certain user base, and has also achieved considerable profits through similar methods of aggregation of funds and lending.

But compared to Quxin, early payment and Alipay, Baifulipay is still much worse. In order to gain more users, Baidu spent a lot of money to purchase the exclusive naming rights of the Spring Festival Gala and the right to send red envelopes.

The routine is still the same routine. I have played Quxin, QQ, and Alipay, but this year it is Baidu.

However, no matter which one, they actually don’t care much about Baidu’s behavior, because some things are behind, and there is basically no chance of surpassing them.

Zhou Yujie didn't care about Baidu, but focused on Pinduoduo and Douyin, which had just begun to promote.

With the $1.4 billion account, Pinduoduo began to carry out large-scale advertising as early as early as Christmas. Group purchase subsidies are not only internal traffic in Toutiao, but also offline, and large-scale advertising investment models can be seen in subway entrances in first- and second-tier cities and core areas in urban areas of third-tier cities.

The huge advertising investment and actual huge subsidies have caused the number of new users of Pinduoduo to grow wildly at a rate of hundreds of thousands per day, and the daily order transaction volume is also sprinting towards the tens of millions.

With the influx of users, many merchants also began to get moved. Although they have their own stores on JD.com, who would dislike making money? In addition to various visits from the Pinduoduo team, it was introduced that in addition to some products with extremely high brand value, other merchants have also begun to try to enter Pinduoduo.

This also improves the last loophole for Pinduoduo. When the number of merchants and users is sufficient, merchants can easily sell their products and users can easily purchase the products they want, and a virtuous cycle begins to form.

But there is another problem, that is quality!

"There are as many as 50,000 complaints every day?" Zhou Yujie was shocked when he saw the data. There were too many complaints.

Several senior executives of Pinduoduo are also extremely embarrassed at this moment. Although new e-commerce companies will inevitably have problems in this regard, it is their responsibility no matter how you say it is.

Li Yuan, who is in charge of after-sales business, said: "Mr. Zhou, there are too many people who are registering as Pinduoduo merchants now, and the shipment volume is getting bigger and bigger, which makes it difficult for us to control the quality in a short period of time."

Zhou Yujie nodded and said, "Then is there any solution?"

Li Yuan replied: "The only way is to block accounts for merchants with a lot of complaints, and at the same time, increase the cost of merchant registration, because it is useless to block accounts alone. Many people with small and cheap pictures can completely change their accounts and register!"

Zhou Yujie asked: "Don't our account be bound to an ID card?"

Li Yuan said: "That's right, I just want to get around it. It's not difficult for some people who have some ideas."

Zhou Yujie nodded and understood that if the problem of counterfeit goods can be solved by just relying on ID card binding, then Taobao would not have taken ten years to completely end this matter.

For capitalists, if there is profit, then any risk can be taken. The business that loses its head is just a price that is not worth the price.

However, if the merchant registration cost is arbitrarily increased, most normal merchants will be harmed without differences, which will also impact Pinduoduo in the merchant field. If the business source is insufficient, the growth of the user side will also be affected.

So he continued: "First start banning accounts for those incorrect accounts. For new users, the power to restrict large-scale group purchases can be adopted. As long as the quality is stable for a long time, the authority will gradually increase. Even if the fundamental solution cannot be solved, it should at least reduce the losses. What do you think?"
Chapter completed!