"Okay, you don't have to worry about this matter. I've ordered it long ago." Zhou Yujie said with a smile: "After this subsidy, Toutiao can attract traffic to Douyin. The traffic scale will not be much larger than the original ones, and I will help Douyin develop in addition."

Since we know the future development of Douyin, Zhou Yujie will naturally prepare early, and people, money, traffic, and hardware facilities have been prepared long ago. It is just that Douyin can improve the big data algorithm for short videos in the early stage, so that he did not directly use Toutiao's traffic to attract traffic.

Wang Xiaowei's face remained calm, but the corners of his mouth were floating upwards involuntarily.

Although Douyin is still just a younger brother in terms of data, the average user time shows a trend of significant increase, which is a very good sign, indicating that Douyin's content is very attractive and the number of users cannot increase. The main reason is insufficient traffic. Once external traffic keeps up, the data is likely to experience explosive growth. Perhaps in the future, Douyin can become the third largest traffic software in the Toutiao system, second to Toutiao and Quxin.

...

It has been 9 years since Apple launched the era of smartphones, and in China, smartphones have begun to affect the public for only 5 years.

But in just five years, the Internet field has undergone drastic changes, and countless new Internet companies have risen, challenging traditional Internet giants and traditional industries.

Takeaway has affected countless people's eating habits, and online car-hailing has affected people's travel habits. Both industries have gone through a fierce money-burning war, and the market situation has finally formed a balance. Although all parties are still subsidizing, everyone knows that it is already difficult to defeat the other party by burning money. The only way is to continue to operate in depth.

Improve user experience, reduce user costs, increase partner revenue and other factors, only by raising these to the extreme will it form a huge cost advantage over time.

However, sensitive investors will still pay attention to some changes in the Internet industry, and most of these changes are caused by some small companies.

Sixteen years later, people suddenly discovered that in many big cities, there were a large number of yellow bicycles with a cute cartoon image on it. The car had a QR code on it, and four big words were written next to it: "Quxin Scan the QR code".

Obviously, other software cannot be scanned. If you scan it, you will only prompt you to jump to Quxin. If there is no Quxin, you will prompt you to download it.

After scanning with Quxin, the official account of "ofo Minions Shared Bicycle" jumped out immediately. After following, you can directly enter the usage interface.

After reading the rough introduction, the user understood how this bicycle was used.

If you want to use a bicycle, you have to pay a deposit of 300 yuan. The subsequent bicycle can be unlocked and can be used. It is charged one yuan per hour. After use, click on the phone to complete it and the bicycle will be locked simultaneously.

In the future, if the user wants to use shared bicycles again, he can open the official account again, and there is also a search for shared bicycles nearby.

Of course, APP is also possible and more convenient. After all, the carrier capability of APP is much stronger than that of official accounts.

The main source of traffic for APP download is some recommended traffic drainage from Toutiao.

First of all, we choose cities, specifically targeting big cities such as Yanjing, Shangshanghai, Tianjin, and Jinling. These cities are cities that ofo will quickly conquer after getting the headlines of 10 million US dollars. Because at this time, venture capital has begun to pay attention to shared bicycles in the market, and other companies may also rise.

The second push logic is to select those who walk a large amount every day, and also block some people who have been active in a very small range for a day. In this way, the group that gets a higher probability of demand for shared bicycles.

Therefore, in a very short time, ofo has a trend of industry first. When the giants did not enter in person, it is very difficult for other similar entrepreneurs to surpass those who have already succeeded by financing.

However, the blank market is very large. Ofo has occupied many big cities, so other brands can choose other quasi-first-tier or second-tier cities. In the early stage, ofo has no ability to compete and suppress. In this case, all parties develop their own markets. When the market overlaps in the future, a new money-burning war will break out like takeaway or online car-hailing.

If you want to gain an advantage in the money-burning war, the more market you occupy in the early stage, it is extremely important. If the market is larger, you can share operating costs and it is easier to obtain massive investment from venture capital. After all, venture capitalists generally prefer to invest in leading companies in the industry.

With ofo's layout in more than a dozen first- and second-tier cities, it soon needed new financing, because the previous 10 million US dollars had been used up half.

Shared bicycles are a heavy asset industry with an initial investment of no less than the takeaway industry. The biggest cost is the purchase of bicycles. Although David and other senior executives ofo have tried to rent bicycles from ordinary people and then share them with them to reduce operational pressure.

But society is not a school, so this doesn't work at all. In the end, I can only continue to buy customized bicycles.

The financing negotiations were also very fast. As a major shareholder, Toutiao has joined forces with ofo to several venture capital and state-owned enterprises, such as Sequoia, CICC, Industrial and Commercial Bank of China, etc.

During the negotiations, although David and other senior executives were not strong, they were not worthy of investors. After some negotiations, ofo once again introduced $25 million in funds.

In this investment, Toutiao acquired another 8% of the shares, and with the previous 20%, Toutiao held a total of 24% of the shares.

This is actually one of the main reasons for the tragedy of the ofo team in later generations. When they were unable to perform ab shares decentralization, in order to develop rapidly, the introduced investors divided the shares, which eventually led to a total of five parties holding a veto power on the board ofo.

When this situation is going well, the other four companies will not say anything, and will basically fully support the initial team, but if a crisis occurs, then this will be the last straw that will break the camel's back.

Toutiao has now entered the board ofo's board of directors and has a veto power, but Zhou Yujie will not give up this right stupidly.

If ofo developed the same later generations as in later generations, then this veto power is a powerful tool. If ofo can have other destinies with the help of Toutiao, then it will not have any harm even if it is not used.

Ofo received funds, but the same was true for other peers. On March 16, 2016, Whaby Shared Bicycle received 30 million yuan in angel round financing from Alibaba, and Tengxun also began to contact several small-scale shared bicycle companies.
Chapter completed!