436 Countermeasures
"Mr. Zhou, the link to Douyin has been banned by QQ!"
According to the senior management conference room of Toutiao, Wang Xiaowei, the head of Douyin, reported.
Zhou Yujie nodded and said, "As expected, Teng Xun's ban is a good thing, which means that our TikTok has been considered successful, otherwise Teng Xun would not have done so."
Alibaba, Tengxun, and Toutiao all banned each other. Their payment channels generally only support their own payment software, and QQ and Quxin will ban each other's opponents and their software. For example, if you cannot send Toutiao videos and Toutiao links on QQ, you cannot send Toutiao news or Toutiao links on Quxin.
But these bans are targeted at the other party's main APP, and the small ones are generally ignored. First, regardless of whether the impact is not big, and second, too many bans will also affect their own users.
In the early days of Douyin and when it was not large, Teng Xun even knew that Douyin was a headline, she would not set up a firewall specifically. Now, with the rise of Douyin data, Teng Xun began to ban it.
Wang Xiaowei said: "Since QQ is banned, can Douyin enter the main interface of Toutiao to attract traffic?"
"You can enter the Toutiao." Zhou Yujie nodded and said, "But Toutiao is currently promoting Pinduoduo, so the traffic will not be large."
Although Douyin is important, it has no competitors. As long as it controls the core algorithm of the Toutiao system, it is a matter of time before Douyin rises. Pinduoduo is still in a period of rapid development, and Taobao has also begun to re-launch Juhuasuan. With the money spent, it has also had a certain impact on Pinduoduo.
In later generations, Pinduoduo took the social e-commerce route, but it is difficult to re-trace this point now, because Teng Xun still controls more than half of the current social market. Because of the existence of competition, Zhou Yujie did not dare to let Pinduoduo's countless links appear on Quxin. This operation is very likely to cause users to be disgusted.
The Pinduoduo link on Quxin is strictly controlled. In order to rise quickly, Toutiao began to do its best to attract traffic for Pinduoduo, basically cutting off half of the advertising orders of other foreign companies.
Lin Youde said: "In fact, Douyin can copy some of the development methods of Toutiao, such as pre-installing, vigorously purchasing advertisements, opening the fast version, and subsidizing users. After this combination of punches, it is difficult for users to think about it."
Zhou Yujie nodded and said, "This is OK. You don't have to worry about the funds. I will fully support you."
As the core software of the future Toutiao system, Zhou Yujie does not intend to use Douyin to raise funds in the early stage. If he has no money, he will directly mobilize game profits from overseas. If not enough, Bitcoin money can be cashed out. Anyway, the Bitcoin market is still in its explosive period, and his share will not affect the entire market.
"Thank you, Mr. Zhou." Wang Xiaowei smiled and said to Lin Youde: "Mr. Lin, I have an idea here. The core content of today's headlines is actually news, but I think the reading of news is still too wasteful. How about you think this is how? I arranged a professional dubbing team to make the top hundreds of news on today's headlines into news explanation videos, and then put it on today's headlines. We can also see how the effect is?"
"Turn the news into video?" Lin Youde was stunned for a moment and began to think about this possibility seriously.
Zhou Yujie shook his head and said, "It's not about converting news into videos, but about converting text into videos. I think this method is good. Now Internet users' time is becoming more and more precious, and the demand for fragmented entertainment is getting higher and higher. Although watching news is also a fragmented entertainment project, it is still too long to delay the time, and it also requires brain-free reading. It would be good if it is made into videos.
If users like it, then you can download Douyin and watch other videos. If users don’t like it, anyway, using Toutiao’s algorithm, you can block this video, and there is basically no loss."
Lin Youde said: "This is OK. In this way, the link to Douyin is not an advertisement, but a content, and will not occupy the advertising quota of Toutiao, but video must be done well."
"No problem." Wang Xiaowei said with a smile: "I'm going to borrow some professional hosts from Toutiao Video."
Lin Youde nodded and agreed, "Yes."
With multiple financings in recent years and huge profits from the film industry, Toutiao Video has become the fourth largest Internet long video platform in China after You, ICBC and Tencent.
In recent years, Toutiao videos have also exploded in all aspects, from animation to movies, from ancient times to modern times, from American dramas to online dramas, every field has begun to explode in full range, in order to compete for market discourse rights.
Among them, hosting is also one of the key development directions of Toutiao videos, especially in variety shows videos. A good host can liven up more than half of the atmosphere.
The same is true for the main news, and the level and style of hosting are very important. For example, Zhang San on Douyin in later generations was able to combine law with interest and promote the law very successfully.
Wang Xiaowei smiled and said, "Then I will start logging in to Toutiao until next month, hoping to pass the initial test quickly."
Any advertisement or content that software wants to be on the headlines needs to go through a lot of checks. In addition to checking whether it does not comply with relevant legal provisions, more importantly, there will be a trial period. During the trial period, the software will pass the initial small batch test. If it can really arouse the interest of some users, there will be subsequent large-scale tests.
The same is true for your own internal software. If it doesn’t work, it will not be recommended on a large scale.
Lin Youde smiled and said, "This is just a program. With the current development speed of Douyin in the market, it is difficult not to become popular!"
The rise of Douyin depends on Xiaomi, but now it is full of flowers. Obviously, it is because Xiaomi’s users have gradually become communication channels. When these people begin to indulge in Douyin, Douyin’s external voice will naturally attract the attention of others. Then, slowly, these people will have a certain probability of downloading Douyin and then becoming a communication medium.
Chapter completed!