Lin Youde nodded slowly and said, "I understand, but it will take some time to hand over today's Toutiao."

Although Lin Youde's identity was the first person under Zhou Yujie before, he controlled the core business of Toutiao, other departments, such as Quxin, must cooperate with Lin Youde's arrangements to a certain extent.

But cooperation is cooperation. After all, Lin Youde is not directly above the top. All important matters before were reported directly to Zhou Yujie. Lin Youde often doesn’t want to intervene too much.

Now that Lin Youde has been promoted, his identity is different. Toutiao must be handed over to another person, and Lin Youde also needs to slowly adapt to managing all the business.

Zhou Yujie nodded and said, "You can choose a suitable person from within Toutiao to take over. If you are appointed, you will come down soon. This will not need to be too late. Anyway, you are in the company. If you have any problems there, you can still ask about it."

"Okay." Lin Youde nodded and said. After becoming the CEO of Toutiao, his identity is already at the peak of the Internet industry. He is at the same level as Cai Chongxin of Alibaba and Liu Chiping of Tengxun. He not only has an annual salary of hundreds of millions, but has actually mastered a large amount of rights and resources.

Zhou Yujie continued: "Next, Toutiao's two core businesses are Douyin and Pinduoduo. In my plan, Douyin is a super traffic engine with traffic that can surpass Toutiao and Quxin. Pinduoduo is the best weapon to challenge Taobao in the future."

"Can TikTok surpass Toutiao?" Lin Youde also rarely showed a hint of surprise. You should know that the monthly active users of Toutiao have exceeded 200 million. This number is beyond QQ and Quxin, other Internet players are far behind.

Zhou Yujie said: "I have said before that in the mobile Internet era, the most important thing is fragmented entertainment. Toutiao is to seize this opportunity and rise up. But the essence of fragmented entertainment is still entertainment. The essence of entertainment is to improve the user's user experience, and the essence of news is to require people to read and think, which will consume users' energy and thus fail to achieve the effect of entertainment.

It doesn’t matter if people got used to it before. It’s like an online game from more than ten years ago. If you can get it, you can play it very well, but if you put it now, you can try it?"

"So video can replace news?" Lin Youde asked.

"You can't say that you replace news. News can also be said to be videos. You can only say that videos will seriously rob the market of text." Zhou Yujie continued: "Just like the rise of video websites will also affect people's time, especially after many people are adapted into TV series, do you say more people or more people watch TV series and movies?"

"That must be the latter, but it's hard to replace all parts of the text for videos." Lin Youde said.

"Yes, but this is only the demand of a small number of people. For most people, video is much more convenient than words, and this is the market trend." Zhou Yujie said calmly.

Lin Youde nodded and said, "So, short videos are the essence of fragmented entertainment?"

"Yes." Zhou Yujie said with a smile: "Actually, you know that the performance of intimate jokes is much better than funny texts. However, one of the prerequisites for platforms like Douyin to rise is to significantly reduce the cost of traffic. The market environment was not allowed a few years ago, but now it is almost time."

Since 2014, the 4G of the three major domestic operators has begun to become popular. The traffic cost has decreased. Coupled with the above pressure, the traffic flow of unlimited packages has become more and more widespread. WIFI has become almost everyone, and it is no longer as magical as before. The popularity of these traffic has given the Internet industry a major opportunity. At least one point, APP developers finally don’t need to compress their own traffic control like they did a few years ago. Various games can finally work hard to apply special effects.

Lin Youde said: "Okay, then I will fully support Douyin."

Zhou Yujie said again: "I don't need to go through Pinduoduo again. Now Pinduoduo's focus is to open up offline logistics and supply chains. As long as the cost of this area is minimized, it will be our biggest moat. Otherwise, Taobao or JD.com will also be able to replicate our business model in the future."

Pinduoduo in later generations was Teng Xun who controlled the social communication volume, but this life was completely different. Theoretically, Teng Xun can also cultivate another Pinduoduo, perhaps even Jingdong’s Jingxi, especially JD.com itself has its own logistics.

If you want to keep Pinduoduo's market, you must naturally promote it, but this is not the first. The first is to desperately reduce the price and limit the word "cost-performance ratio". After forming a scale, other merchants will have no chance to overtake.

Lin Youde said: "This time, Pinduoduo's financing has not been completed yet. Mr. Zhou, when will this fund be available? Juhuasuan's recent subsidies are also very powerful. If it has been delayed for too long, I'm afraid there will be problems."

With the strong rise of Pinduoduo, the once declining group buying e-commerce model has been activated again, and some people with vision have also copied this model. However, they did not position themselves as Pinduoduo's competitors, but expanded this model in a single field, which can be understood as group buying vertical e-commerce.

But Alibaba and JD.com will not ignore Pinduoduo. The former has long attached great importance to it because Pinduoduo is exploring Taobao. Although the latter looks down on Pinduoduo's business model, it is impossible for the sake of traffic to really ignore it. Therefore, the two launched Juhuasuan and "shopping circle" respectively.

However, when these two software try to copy Pinduoduo, they have their own problems. Juhuasuan is backed by Alibaba and has strong funds, but Alibaba lacks traffic and cannot develop the advantages of group buying to the extreme. JD's shopping circle is backed by Teng Xun, and Teng Xun is also one of its major shareholders. Traffic is naturally not a problem, but JD's funds are limited and the upper limit of the amount of money burning is limited, which limits the growth of the shopping circle. Even if Teng Xun is willing to help with funds, it will involve the distribution of interests.

But over time, there will always be certain risks to Pinduoduo. Therefore, get enough funds as soon as possible, continue to burn money, and then take advantage of the surge in user numbers and then go public to raise funds.

Zhou Yujie nodded and said, "I know this. Before the end of the month, I will set up a financing plan for Pinduoduo. Funding is definitely not a problem. In contrast, I actually want certain discounts in other aspects."
Chapter completed!