January 26th, New Year's Eve.

The long-awaited Spring Festival Gala event is about to begin. This time, the scale of Douyin's event has attracted a lot of interest from the first few times of success in the bat.

Like in the past few years, many people immediately started a large-scale download event when they learned that this year's Spring Festival Gala red envelopes will be held on an APP called Douyin. No matter how many red envelopes you can get or whether you can get gifts, download them first.

However, this time, it is different from the previous few times. The events held by Bat were all about payment. After users download the corresponding software, they generally do not spend more time on this software, but wait for the specified time before opening and receiving the red envelope.

But Douyin is different. When a large number of new users download it, they can see short videos on the homepage regardless of whether they have registered or not. When they are not registered, Douyin does not know the user's preferences, so they push content that most users like, such as extreme sports, funny videos, popular current affairs news, social topics, etc.

If users don’t like it, they can also follow the prompts and directly mark the next video. The content of the subsequent videos is different, but they are also the types that most users like.

After a few videos, there is always one that will be liked by users. Therefore, many users have long forgotten that their purpose when they come in is just for red envelopes, and they start to get fascinated as they brush.

This phenomenon is definitely not a small part. The attractiveness of Douyin short videos is enough to make most of them feel very interesting. Even if they are not addicted, they are leisure time before the New Year. When there is nothing to do, short videos can help users relieve their boredom.

So, a special phenomenon occurred. Before the red envelope activity began, Douyin's download volume and user activity began to increase nearly double. In the application market of mobile phones such as AppTrea, Apple APPstore, Huawei, and ov, Douyin quickly became the first APP with the number of downloads, leaving the second place far away.

The most fundamental reason why Internet giants use the Spring Festival Gala to promote is to use this huge opportunity to attract a large number of users to use their software. Therefore, they are willing to spend billions of RMB, because if they want to succeed, the return will be ten or even a hundred times.

But Douyin is obviously better. Before the red envelope was sent, it attracted at least tens of millions of people to start watching short videos. This was an incredible result in the payment activities held in previous years.

It was soon 8 o'clock. When the Spring Festival Gala program officially started, you can also choose to watch live on Douyin. When it comes to sending red envelopes, everyone started various "shaking" performances.

At the same time, in order to get so many wonderful gifts, countless users began to use their address books on their mobile phones to forward them on the fun news. Because QQ does not support Douyin links, all the password links are sent out. However, as long as the user copyes, the information of the guide will be entered into the background after opening Douyin.

At the headquarters of Tengxun Company, the staff on duty immediately discovered this situation and quickly reported it.

Chen Jian is the highest person in charge of the QQ business department today. He originally thought it was just the most normal duty, but now he never expected that the spreading speed of Douyin would become so fierce.

The software under Toutiao often uses password information to spread through QQ, which is not a big deal. QQ executives actually turn a blind eye to this. It’s not that Toutiao’s senior management doesn’t care about Toutiao, but because if such links are blocked on a large scale, it is very easy to cause accidental injuries, which will seriously weaken the QQ user experience. QQ will not take further measures unless it is absolutely necessary. In Pinduoduo’s previous operations, Toutiao only blocked some accounts that often post links.

But this time, the forwarding frequency of Douyin is too high. There are more than 10 million Douyin password links per hour. This speed is comparable to Pinduoduo's ten days.

This is not to mention the frequency of Quxin, it must be much higher, because Quxin can directly forward links, which is much more efficient for users.

"Mr. Chen, Mr. Zhang from Weishi is here!" A subordinate saw Chen Jian in a daze and whispered to report.

"Zhang Xiaolong?" Chen Jian was stunned. Inside Teng Xun, the former head of WeChat was still very well-known.

"Please come in." Chen Jian said. Although Zhang Xiaolong does not belong to the same department and has no right to care about him, there is no need to offend him. After all, he can be reused after the failure of WeChat. Such people are either capable or related, while Zhang Xiaolong has both.

Zhang Xiaolong came in with Lao Wu, and after seeing Chen Jian, he said, "Mr. Chen, I'm sorry to disturb you on the night of 30th."

"It's okay, I was on duty too." Chen Jian asked politely: "Why is Mr. Zhang still in the company?"

At Zhang Xiaolong's level, you don't need to stay in the company today. You are usually on duty, but you are usually on the upper hand. Especially today is still New Year's Eve, and few people are willing to stay. Chen Jian came to duty because he is not a local and has not been home for the New Year this year.

Zhang Xiaolong shook his head and said, "Toutiao has put such a big shell on it, so of course I am not in the mood to go home for the New Year."

"Looking at the current Douyin data, it is indeed very scary, but it is still hard to say whether it can be preserved in the future." Chen Jian nodded and said.

Although Tengxun does not have an operating system, on Android phones, any software can scan the entire phone to learn about the installation status of major APPs, and QQ is a national software. Therefore, it is not difficult for Tengxun's backend to know the app approximate installation volume of a software on the Android side.

As for the Apple side, although there is no permission, the software on Apple phones is directly downloaded through the App Store, and the App Store basically has the download status of each APP, rankings and other information.

Zhang Xiaolong shook his head and said, "I think this may be the most troublesome thing. My team and I have been studying Douyin. Although it is a Toutiao product, I have to admit that this product is very excellent and can easily attract people's attention.

Judging from the average daily active users on Douyin every day, this data is also very good. In addition, this time, taking advantage of the Spring Festival Gala, the number of users exceeded 100 million, so it is estimated that it can be easily done."

"But we have nothing to do about this!" Chen Jian said with a frown.

Zhang Xiaolong said: "Mr. Chen, I hope QQ can block the links to Douyin. It won't take long, so it will be restored tonight and tomorrow."

"I'm afraid this won't work." Chen Jianke shook his head and said, "Mr. Zhang, I can't do anything like this."
Chapter completed!