Wang Xiaowei thought for a while and asked, "What Mr. Zhou meant is to let Douyin gradually take over the traffic of Panda Live?"

With the current number of users and development trends of Douyin, it is a foregone conclusion to become a national software in the future.

For an ordinary software, being dedicated is very important. It does not necessarily have only one function, but it should basically belong to the same nature. For example, if Meituan adds a taxi, it will be very inappropriate.

But national software is different. A good national software must have strong main functions, and the accompanying supporting facilities must also be improved. The improvement of supporting facilities can inversely increase the importance of the software itself. Just like QQ and Quxin are working hard to build local life and payment systems, just to reversely assist social interaction.

What Douyin represents is a strong entertainment nature, and it will be inappropriate to join payment. However, if other entertainment functions are added, it will have strong auxiliary functions. Introducing live broadcasts into Douyin can not only increase live broadcast users, create more benefits for anchors, but also improve another different entertainment for Douyin users.

However, after combining, traffic will be encroached. For example, today's Today's Youxuan and Didi have traffic entrances on Quxin, which has a significant reduction in daily active users of the APP itself.

Zhou Yujie nodded and said, "It doesn't matter. Live broadcasting is a must. This is one of Douyin's strategic plans. As for Panda Live, it doesn't matter."

The ceiling of the live broadcast market is actually too low, and its future potential is actually to promote live broadcast goods, thus implementing another e-commerce model.

But relying solely on the live broadcast platform itself, there is no way to subvert the e-commerce model. First, the live broadcast itself has fewer users, and second, the live broadcast platform does not have enough data to perform accurate pushes, which will lead to very low efficiency and is irrelevant to the e-commerce market.

Only by combining it with Douyin can we complement each other's shortcomings, live shopping will improve qualitatively, and Douyin will also add a monetization channel.

Compared to the future of Douyin, nothing else can be said to be irrelevant.

"Okay, then I'll discuss with Mr. Zhu, and then review it after the details are settled." Wang Xiaowei agreed.

Zhou Yujie continued: "Lao Lin, let Toutiao Literature try to set up a free novel website with advertising revenue. In the future, it can be connected to the second-level pages of Toutiao and Douyin. With the traffic of these two platforms, it is enough to provide enough advertising revenue."

"Free is not a problem. The Qimao, which Baidu is now promoting, is a free novel website." Lin Youde said: "But if we promote free novels, the paid website will definitely be impacted."

"This is impossible. The entire market has changed. There is no Internet business model that will never change." Zhou Yujie said with a slight shake of his head.

With the number of domestic mobile Internet users exceeding 600 million, especially the emergence of the sinking market, the demand for online novels will inevitably lead to a website that is mainly based on the free model. Because the advertising fees generated by platforms with tens of millions of users are no less than those of paid novel websites with only hundreds of thousands of paid users in terms of revenue.

For Internet companies, advertising is the best profit model, not because of how high the advertising profit is, but because advertising can be diverted to more profitable platforms, such as online shopping or games.

And to a certain extent, charging is different from free end users, so free cannot replace charging. It can only be said that there will be a certain blow because the content quality is completely different.

Lin Youde nodded and said, "Okay, I will ask Zhou Juan to prepare this plan."

Zhou Yujie continued: "In addition, Douyin is also preparing to attract traffic to Pinduoduo, but it is not the most direct advertising, but let Pinduoduo merchants shoot short videos based on their own products, and then we push them according to the big data algorithm."

There are two strongest monetization channels for Douyin, one is games and the other is e-commerce. However, Douyin is not yet at the moment when it is doing Douyin e-commerce itself, but as a traffic engine to assist Pinduoduo, it is still more than enough.

"Pinduoduo has already started trying, but there is one more thing. We promised Xiaomi that we would attract traffic to Xiaomi after having enough users on Douyin. During this Spring Festival Gala event, Xiaomi sent several emails during the Spring Festival." Lin Youde said with a smile.

Zhou Yujie nodded and said, "Then let me attract traffic to Xiaomi as agreed, but Xiaomi will do it by itself in terms of advertising content."

...

The development of Douyin has entered the biggest virtuous cycle, that is, self-dissemination. Hundreds of millions of users turn on their mobile phones to browse short videos every day. In this era, most people don’t like to bring headphones. Those with better quality can control the sound, and those with less ability can play directly loudly. Some people even play on buses and subways.

But no matter what, the existence of these people has become the millions of advertising sources of Douyin across the country. People around them will gradually know whether they like it or not. It turns out that this is a software called Douyin.

In line with Toutiao's algorithm and advertising alliance strategy, a large number of new users have also created the strong monetization capabilities of the Douyin platform. In this way, content creators will earn higher income. Whether it is live broadcasts or normal short videos, there will be self-media practitioners with a monthly income of more than 100,000 yuan, and the sharp increase in income will naturally attract more people to participate.

As quantitative change leads to qualitative change, a large amount of high-quality content is constantly being born, forming a high-quality cycle.

One day in March, Zhou Yujie left Shanghu and came to an industrial development zone in Nantong, northern Jiangsu.

"Mr. Zhou, this is the factory of Jinghua Medical Technology Co., Ltd., with a total area of ​​about 50,000 square meters. The main products are medical ventilators, syringes, sterilization equipment, and core oxygen supply systems. The average annual output value is about one billion yuan, and it is quite well-known in the domestic medical equipment industry." Li Ziwen introduced with a smile.

After CITIC Bank acquired a stake in Pinduoduo, Li Ziwen focused on his work on what he promised Zhou Yujie and acquired a medical equipment company with a medium scale.

However, any company that can reach a certain scale in China will generally not be sold, especially the core product must be a ventilator, which has cost him a lot of effort and visited many such companies, but they all turned away. If he hadn't been a representative of CITIC Bank, he would probably not even see him in many cases.

It took half a year to find this family who was interested in taking action, so they immediately contacted Zhou Yujie after the New Year and came here for a visit together.

Zhou Yujie looked at the company introduction manual and asked, "This Jinghua does not have the business of protective clothing?"
Chapter completed!