The shared bicycle industry has been trained by several veteran players. Although its commercial attributes lead to poor user stickiness, it is not easy for latecomers to replace them. If they want to directly confront them, the cost will inevitably be no less. If they can attack across industries, the effect will be better.

Remove the ofo link on Quxin, which can suppress opponents to a certain extent, but Alibaba is also ofo's major shareholder. If it accepts the shares in Toutiao, it will inevitably support ofo more vigorously in the future. This aspect will have a certain impact, but the effect will not play a decisive role.

Lin Youde also understood and said, "If Didi gives users discounts, you can seize the users of shared bicycles. However, the cost of doing so is too high. Moreover, in the past year, the online car-hailing market has basically calmed down. We will first provoke subsidies, which may also cause a series of burns of money."

Whether it is the takeaway market or the online car-hailing market, when many parties jointly burn money without concessions, they have almost formed a balance. The takeaway market is dominated by Meituan, Jinniao Youxuan and Ele.me. The market share of the first two is about 40%, while the latter is about 20%, which has a certain volatility. It depends on the traffic provided by the three companies, and the online car-hailing market is also similar.

Everyone knows that when the market is already stable, if you want to defeat the other party, you can only rely on time to fight, otherwise you will have to set off another money-burning war with more than 10 billion yuan. Even so, it is unlikely to completely defeat the other party, and at most it is possible to seize part of the market. Therefore, the fluctuations in market share depend on the traffic behind it and the advertising on weekdays, and all parties have a shadow on direct subsidies.

And if DiDi subsidizes it again, it may touch everyone's nerves.

Zhou Yujie said: "I told Yaoyaosha and Kuaidi's CEO in advance, and said that this is just a small-scale subsidy activity. If they are interested, they can also participate. We will control it and don't burn the war. With their current equity structure, they will not be willing to burn money with us unless they have to."

Although Didi has also gone through several rounds of financing, half of the equity and absolute voting rights are still in the hands of Zhou Yujie, but Yaoyaocha and Kuaidi are different. After multiple financings, hundreds of millions of US dollars will not be without a price. Even if the AB share structure can be used to maintain control, in order to obtain traffic, Alibaba and Tengxun have to be introduced. The investment of these two giants is definitely not just for the "return rate", but for the popularization of the ecological chain, and the price of providing traffic is to obtain certain voting rights of the invested company.

When online car-hailing first appeared, there was no point in discussing controlling equity and shares in the early stages, because it was very likely that they would be swept out. Only by successfully gaining a firm foothold can you have the opportunity to think about the subsequent things. The initial money-burning war is a necessary process. Burning money can eliminate a bunch of small companies and allow the remaining giants to stabilize the market. At the same time, burning money is also a necessary process to cultivate users.

Now, the market has been cultivated. At this time, burning money is simply asking for trouble. Once you fall into a hard battle, you can't stop. The price of continuing is that you must raise funds again and even give up the equity in your hands.

Lin Youde smiled and said, "If they keep up, it would be a good thing for our strategy."

Zhou Yujie nodded and said, "Since it is for the purpose of targeting the shared bicycle industry, the subsidies are concentrated on short distances, especially in the city. Then set the frequency once a day first, and then look at the actual situation in the future. But now it is just to prepare, and we still have to cash out the ofo stocks in our hands first."

Lin Youde said: "No problem, I will call Cai Chongxin later."

......

That afternoon, after receiving the call from Lin Youde, Cai Chongxin thought for a moment and then came to Ma Yun's office and informed him of the contents of the phone.

After hearing this, Ma Yun said, "Why did Zhou Yujie sell ofo's stocks? Ofo has helped Quxin Payment a lot."

Cai Chongxin said: "In fact, there may be many reasons. When ofo introduced us, he had already committed a taboo in Toutiao. David is a relatively arrogant person. Toutiao has been trying to increase its influence in ofo, so it is normal for conflicts to occur. Some time ago ofo publicly excluded the management personnel stationed by Toutiao, and the conflicts are already obvious.

Moreover, both Douyin and Pinduoduo have been very successful recently. It is estimated that Zhou Yujie may also want to build his own shared bicycle platform to enjoy the profits of this area alone."

Ma Yun nodded and said, "It's just that in the field of shared bicycles, so many people have burned hundreds of billions. Isn't it a bit too late for him to enter the market at this time? This is not like Zhou Yujie's style."

"We can't guess what Zhou Yujie wants to do. Maybe he just thinks that he can't control it anymore, so he just wants to recover some funds and then invest in other shared bicycle brands." Cai Chongxin explained.

Ma Yun said: "This is possible, but there should be no suitable brand in the market. Mobike is invested by Tengxun and it is unlikely that it will accept Toutiao investment. Besides ofo, other brands may only have 20% of the market."

Cai Chongxin thought for a while and said, "With Toutiao's capital and traffic, it is actually not difficult to bring up a brand, but it should be impossible to reach the level of ofo."

Since its establishment 20 years ago, the Internet has always had an insurmountable phenomenon, that is, once the pioneers gain the market, then the people who work harder will not be able to turn the tables. Unless there are two situations, the first is that there are qualitative changes in technology or services, such as smartphones replacing feature phones, and the second is that the industry's head makes mistakes and gives future people the opportunity.

Ofo and Mobike have controlled about 80% of the national shared bicycle market, and behind it are Alibaba and Tengxun. Whether Toutiao builds itself or invests in other areas, the possibility of catching up is almost zero. No matter how strong Toutiao's traffic is, it is unlikely to change the ending.

Ma Yun rubbed her temples and said, "No matter Zhou Yujie's purpose, do you think we should buy this share?"

Cai Chongxin nodded and said, "Yes, although shared bicycles are not very stable, they can provide millions of usage frequency every day for about half of each year. Most of this number was taken away by Quxin before. Now Toutiao withdraws its shares, so Alipay can completely take over this traffic, and only pay hundreds of millions of dollars."

Ma Yun said: "I heard that ofo's recent operational strategy is relatively radical. Are you sure?"

"Only radicalism can monopolize, otherwise the market will only be in a deadlock like takeout and online car-hailing." Cai Chongxin said affirmatively: "The price of radicalism is that it requires a lot of funds. As long as it can quickly defeat Mobike, no matter how much money it is, it is still worth it."

Ma Yun asked: "Behind Mobike is Teng Xun. If you want to defeat it, ofo will need at least 2 billion US dollars. Where does this money come from?"

Cai Chongxin thought for a while and said, "Masayoshi Son has been looking for an investment plan recently, and we can build a bridge in this regard."

"Okay." Ma Yun nodded and said, "Then you will first take the shares of Toutiao, and then negotiate with Masayoshi Son and ofo. I will get more of ofo's voice and Alipay's exclusive payment terms."
Chapter completed!