475 Conditions
Masayoshi Son's face was still calm and said, "The overseas market involves various localization operations, which is not as easy as you think, but if it is in Japan, I can help you.
But in the financial field, Quxin, QQ, Alipay and even Baidu and JD.com are all doing it. Although the market in China is very large, after so many giants participate, there is no room for latecomers. What are the advantages ofo doing finance?"
"And..." Masayoshi Son glanced at Cai Chongxin on the side and said, "Alipay's main business is also finance. Is it appropriate for you to do it together?"
Cai Chongxin said with a smile: "There are only a few ways to make profits in the Internet industry. We will not interfere with the business choices of our investment companies."
This sentence is not a lie. Although the Internet industry has many ways to monetize, there are only four types in total. Although Alibaba is domineering in investment, it will not break the road to making money too much.
But if your scale becomes very large, enough to affect Alibaba's business or to a certain extent can promote Alibaba's business, then Alibaba will definitely find a way to take over you.
As for financial business, Cai Chongxin is not worried at all. Even Baidu’s huge scale and user base will be difficult to gain a foothold in this field, let alone ofo. But then again, it is possible that ofo does not have much ambitions and just wants to make a fortune in the financial field based on its user base.
David said: "It is naturally not an advantage compared to the giants, but we have a natural advantage in advertising, that is, we can install small billboards on tens of millions of shared bicycles across the country to promote our financial business or other related industries in most urban areas across the country.
As long as our interest rates are attractive and with such frequent exposure rates, I think there will be good results.”
Cai Chongxin smiled slightly. In fact, many merchants have been thinking about the advertising rankings on ofo shared bicycles, but they were rejected by David, including tens of millions of advertising fees. I thought David didn't want to advertise on shared bicycles, but now it seems that he wants to keep it for himself.
It’s right to think about it. Introducing your own traffic into your own monetization channel is the best business model. Just like Toutiao, the core traffic has been used for its own use, which has led to the blooming of various national software apps in Toutiao. If you only know how to make profits by taking advertisements, even if Toutiao becomes the overlord of news, Toutiao will only be a second-tier Internet company.
David continued: "In addition to finance, we will also try other businesses, such as gaming businesses, we can start with sports games.
This is very consistent with ofo's positioning. You can also try to push weather notifications and then slowly enter the field of sports news. Although Toutiao is now relatively strong in the field of news, if I only do sports news, I might have a chance."
"What you said may be successful, but the premise of all this is that ofo wants to monopolize the entire shared bicycle market. Now your competitor Mobike is also expanding on a large scale, Tengxun is also planning the next financing, and the mobile Internet giant Toutiao has also acquired Xiaolan Bicycle itself, laying hardware in major cities in China, and implementing a no-deposit policy. Even Didi is indirectly using its influence in the online car-hailing market to crack down on the entire shared bicycle industry." Masayoshi Son smiled and told all ofo's difficult situation.
Since he has come here, David knows that he must face this problem and is ready to be prepared. He said: "As long as ofo can obtain your investment earlier, he can quickly compete for the market owned by Mobike and other shared bicycle brands. As long as it forms an advantage, it will be difficult for Mobike to catch up with ofo even if it raises funds again.
Moreover, judging from the current situation, Teng Xun is not willing to spend huge amounts of money on Mobike. They just want to lead the investment, and they don’t even want the maximum amount. However, because ofo has made other investors very hesitant. So in this case, when ofo gets enough funds and a certain advantage, they will not choose to invest again."
Although Teng Xun is rich, he has too many businesses involved. In order to compete with Toutiao for traffic entrances, all fields are desperately burning money, not to mention that the short video industry is now rising, Toutiao’s Douyin has the advantage, Teng Xun needs a huge amount of funds to turn the tables.
Tengxun invests in the shared bicycle field just to stabilize payments. Giving some traffic is enough. He does not want to spend too much money, but this behavior will also make other venture capitalists feel unconfidence. After all, you giants are unwilling to pay heavy bets. Why should we invest in the second-largest company in the market?
In the past few money-burning wars, the takeaway and online car-hailing markets were burned to the end, and no one could do anything to each other. Tens of billions of funds were burned in, and as a result, they became funds for several Internet giants to cultivate user habits. Although there were certain returns, they were still too far from what they expected.
The same is true for shared bicycles. The giants behind it are for payment, and even Toutiao has ended in person. In this case, investing hundreds of millions of dollars will definitely be very cautious. Once ofo obtains huge financing first, Mobike's financing plan is very likely to fail unless Fujixun turns the tide alone.
Masayoshi Son nodded, agreed, and asked again: "What should I do with the little blue bicycle on the headlines? There are not many resources behind it?"
David said: "Toutiao has a lot of resources, but its business is also very extensive and its competitors are many. Pinduoduo needs to fight against Taobao, Quxin, Toutiao, TikTok, and TikTok, Toutiao, recently, Toutiao also officially announced that it will prepare to build cars. Compared with these projects, shared bicycles are not worth mentioning at all. As long as ofo succeeds first, Toutiao wants to support Xiaolan Bicycle again, the cost will be too high."
Shared bicycles do not involve algorithms, maps, and data. They are not a high-tech industry. They are much worse than takeaway and online car-hailing. So even if ofo or other brands are done, if any giant insists on participating, there will definitely be a chance. The step that can be achieved depends on whether they are willing to spend more money.
Therefore, David does not expect giants to take the initiative to give up this market. As long as they can put on a desperate stance and make the giants feel that it is not cost-effective at the economic level, that is enough. As long as they stabilize their pace, they can slowly expand their business.
Masayoshi Son smiled and said, "Okay, I can invest, but there is a condition. Ofo's single-day rental of shared bicycles must be stable at more than 20 million times for half a month. I will invest the 1.6 billion US dollars you want."
Chapter completed!