"Are you crazy?" Zhang Yiding shouted without hesitation.

In the shared bicycle business, the biggest profit margin is the user's deposit. Using the deposit to earn interest or make low-risk investments is all about making money in bed.

Ofo currently has more than 20 million active users, and the deposit in the account is as high as 4 billion. With so much money, you can generate at least more than 200 million in a year. This is a stable income, just like collecting rent.

But this 4 billion deposit is not ofo. Once used, it will cause uncontrollable consequences.

David said: "This is also impossible. We have to compete with Mobike for the market and face competition in the online car-hailing industry. Without enough funds, we can't continue playing.

Son clearly requires no subsidies in October. He needs to look at user data under normal circumstances, so we must try every means to gain enough users within the next month and a half. Whether it is subsidies or advertisements, we must do what we can. Moreover, Cai Chongxin also has certain words in front of Son. Even if we don’t reach 20 million, it may be almost the same. At most, the conditions will be a little bumpy."

Xue Ding frowned and asked, "David, you have to think clearly that although it is a life-and-death battle, even if we lost before, at most ofo is gone, we will have no worries about food and clothing for the rest of our lives. But if we use the deposit, once there is a problem, we will not only be heavily in debt, but also have criminal liability."

Ofo During the previous financing process, the five of them also cashed out some of the stocks. Although they cannot be said to be super rich, their financial freedom has reached the tenth level and there is no need to worry about life at all.

"I have consulted legal affairs in law, and we will not be criminally responsible." David said: "The law has regulations on absorbing public deposits, illegally using funds, and fundraising fraud, but the use of deposits does not belong to any one. This is a place that the law does not specify in detail."

"The gray area does not mean that this thing can be done." Xue Ding said bluntly: "Even if there is no criminal responsibility, what do you plan to deal with billions of debts?"

David was quiet for a moment and said, "We are a limited liability company!"

"You..." Xue Ding was so angry that he couldn't speak.

Yang Pinjie became a good man at this moment and said, "Xue Ding, David, don't talk about it anymore. Now we have to find a way to solve the problem. Although this matter is risky, the probability of success is still very high."

"I don't want this kind of success." Xue Dingshen took a breath and said, "I don't care about you anymore. You can do it yourself. I will resign in the position."

"Xue Ding, don't be impulsive." Zhang Yiding said quickly.

However, Xue Ding ignored it and slowly placed his work card on the workbench and walked out without looking back.

David's face looked very bad and the atmosphere was awkward. Yang Pinjie calmly said, "Okay, let's discuss the company's affairs first. We have to use the deposit. Another big risk is the news leak. Such a big move may be difficult to hide from the public."

David said: "This is not a problem. I will find a way to convince them to cooperate with the bank. Besides, I will transfer funds to different banks. As for us, we only allow those involved in this matter to know, give them certain benefits, and publicize to the outside world that we have received a smaller financing.

If the news is still leaked, then you will firmly refuse to admit it and hide it for a month, and it will be fine in October."

In October, Masayoshi Son's funds will be solved no matter what the problem is.

Yang Pinjie nodded and said, "Okay, then let's fight with all your backs!"

...

Cai Chongxin's execution speed was very fast. On August 17, Alibaba quickly signed a mortgage loan agreement with ofo. Alibaba obtained the mortgage rights of ofo's total of 7 million shared bicycles across the country, and the pledge amount was US$310 million. The funds also entered ofo's account in the next three days.

Ofo, who received funds, immediately started desperate subsidies and advertising promotion activities, and David also convinced Alibaba to jointly bear the expenditure on subsidies. After all, ofo's success is also beneficial to Alibaba. This time, ofo's main subsidies are also on Alipay. For reasons, Alipay should also provide part of the subsidy.

Advertising is even more brutal, because Toutiao and Tengxun, the two major Internet traffic giants, are unlikely to give ofo traffic at present, while other channels have a small total volume, making it difficult to allocate resources in a short period of time. Therefore, ofo threw all the funds offline, and the focus was on subway stations and buses.

Ofo's idea is very simple. The core users that shared bicycles can win are actually this group of people who often do subways and buses. Even if they are taller, they will not choose them if they have cars or take taxis. Although shared bicycles are competing with subways and buses, as state-owned enterprises, they generally don't care about this thing. You must know that the purpose of their existence is to alleviate traffic, and it doesn't matter if they have competitors.

Of course, there are also those who disagree, but there are also a large number of people who agree to cooperate. In addition, ofo also has a large screen in the prime location of the city and uses the cheapest college students to send flyers.

Therefore, in the golden autumn of September, ofo's crazy publicity was everywhere, and it became stronger and stronger every day, and waves were higher and higher.

Headquarters:

Lin Youde looked at the information reported from various places, then handed it to Zhu Wenbin and asked, "Look, I feel that ofo's recent investment is even more exaggerated than today's preferred one?"

Zhu Wenbin took the document and looked at it. It was filled with offline advertising density reported by various cities. After a moment, he said: "The offline aspect is indeed much more than today's preferred, at least three times the advertising density, but the main channel for today's preferred is still today's Toutiao."

Lin Youde said: "Then you will have to spend hundreds of millions of dollars in a month. This may not include other investments that we have not paid attention to."

Zhou Yujie said: "In other words, if you add subsidies, this amount will be $200 million per month?"

"Absolutely." Lin Youde, Zhu Wenbin, Zhong Guangwei and others looked at each other, and they felt incredible. You should know that even when the money-burning war was the most serious, today's Youxuan and Didi's money-burning figures were far less than this.

Zhou Yujie said: "Some time ago, David and Cai Chongxin went to the headquarters of SoftBank in Tokyo. They should have visited Masayoshi Son. Now this subsidy should also have something to do with Masayoshi Son."

"Masayoshi Son invested in ofo?" Lin Youde asked.

"It shouldn't be that there is no news for such a large investment, and it is unlikely that it will be settled when we meet." Zhou Yujie shook his head and said, "It should be that Masayoshi Son set a condition, so ofo has worked so hard during this period."
Chapter completed!