(A book friend just said in this chapter that you cannot register a trademark with a brand. I went to check it out and it was correct, so I deleted some company names in the previous article)

It was not until the afternoon when more than 60 trademarks were lost by the young lady of the Trademark Registration Bureau.

When he left the door, Zhou Yujie's mouth curled up and reached an incredible angle.

He himself did not expect that when he was preparing to raise a cat with Chen Zhishan yesterday, he would suddenly mention Double Eleven. As a reborn person, Zhou Yujie knew that the words Double Eleven would be completely connected with shopping in the future.

The origin of Double Eleven is very common, and it starts with the two major shopping giants Taobao and JD.com.

Many people know that in later generations, their businesses were also competitors, but before 2009, there was no conflict of interest between the two.

Taobao is C2C, which means providing a platform for online stores and netizens across the country.

JD.com is B2C, which is equivalent to an online supermarket. It buys goods from merchants and then sells them to netizens. Its essence is the same as Walmart RT-Mart, but the platform is online.

But the Internet thing is that after it becomes bigger, it must cross-border, because this is the essence of the Internet. After monopolizing, it must expand to other fields, otherwise others will attack your main battlefield, not to mention that Taobao and JD.com are both shopping attributes.

Around 2009, although JD.com had already gained a certain popularity, its scale was only more than one billion, and Taobao's turnover in the same year reached more than 200 billion.

Although JD.com has a small scale and high profit margin, and Taobao has a large turnover, but its profit is low.

Alibaba naturally also wanted to build an online mall, so Taobao had the idea of ​​acquiring JD.com. After all, it was too difficult to start over. Having a ready-made mature system is the most perfect acquisition target.

However, with Dong Ge's personality, how can he sell it? Not only does he not sell it, he also has to challenge Alibaba's position in the online shopping field. He is ambitious and launched the 618 Shopping Festival in 2008, which is earlier than Double Eleven.

Brother Dong is indeed very business-minded. The shopping festival itself can not only get huge returns, but also invisibly promote his brand, allowing the online shopping business to reach more people, thus making the whole cake bigger.

Unfortunately, this cake-making person is just a small corner in the cake. The real master is Taobao. For the sake of business expansion, Taobao established Taobao Mall.

Subsequently, Double Eleven was born. Although creativity was imitation, with the promotion of Alibaba and Taobao’s user base, Double Eleven quickly replaced 618 and became the national online shopping carnival.

It was successful in 2009, and then after 10 or 11 years of invisible publicity, it soon became popular. The annual transaction volume has stimulated netizens across the country. Double Eleven will also become popular headlines on various platforms, not to mention that in order to create momentum, the Double Eleven Gala prepared by Alibaba can even suppress the Spring Festival Gala.

However, these two major companies, including channel dealers of countless other big brands, have forgotten one thing, that is, registered trademarks.

It was not until the low in 2011 that Alibaba calmly registered the Double Eleven trademark, and then used this weapon to suppress the momentum JD.com. These lawsuits have been fought for dozens of times and lasted for several years.

Although a small trademark is not a fatal threat to any large company, it will have an impact because it is a legal loophole. At the same time, this loophole depends on whoever is in his hands.

In the hands of ordinary people like Zhou Yujie, it is useless and you can't continue to win.

But if the person who owns these trademarks is their competitors, it will be very lively.

Think about Alibaba owning the "618" trademark and Tencent or JD.com owning the "Double Eleven" trademark, then there are countless lawyers in China who have to write a thank you letter to Zhou Yujie.

......

When he returned to his residence, the little orange cat had enough food and drinks. He was basking in the sun on the balcony. The sound of the door opening woke him up. He raised his head, looked at his poop shoveler with a contemptuous look, and then continued to sleep.

"Damn, I still have to take care of you when I come back from my rebirth." Zhou Yujie was in a good mood, so he naturally didn't care about being a shoveler. After cleaning it up, he sat in front of the computer.

The two computers have been digging for half a month and have obtained more than 80 coins. For the sake of safety, Zhou Yujie put them in different accounts, and some of them were placed in several USB drives.

At this point, although Bitcoin is still the last guarantee, Zhou Yujie does not need to worry too much, which is why he did not buy a few more computers to mine.

When the funds are sufficient in the future, you can use the server to mine directly, and even arrange people to buy abroad, which is much more efficient.

After registering the Double Eleven trademark, you will have a huge value in your hand. This is your biggest bargaining chip at present. If you take this right step, your second pot of gold will be the result.

The 2048 game can also have some income, and it is not a problem as the starting capital, but the development of Internet companies still requires a lot of funds to support it. From the angel's turn to the subsequent ABCDEF round of financing, you can indeed obtain enough funds, but it will also consume huge shares.

This is why many startup founders only have a very small number of shares, and even Baidu Tengxun Alibaba cannot avoid this fate.

Of course, financing is not just for money. The resources behind venture capital may be more important, but if you can have a considerable amount of funds in your hands, it is enough to avoid the initial amount of funds without resource investment, and the most consuming equity-intensive angel rounds and A rounds.

Moreover, these trademarks can also be used with some Internet giants, although they may offend some of them.

However, the rise of Internet companies itself is a process of offending other giants, even if the business is different, even if it is a new business.

This is the characteristic of the Internet. In the early stages of the entire Internet market, everyone is competing for a blank market, and hundreds of millions or even one billion citizens will become potential users. Therefore, in the early stage, everyone has the primary goal of obtaining users, and their business will not be very conflicted as long as they are not in the same industry. This is also the reason why BATs had a good relationship with each other before 2005.

However, once the market is almost done, the upward trend is slow, the number of netizens reaches its limit, and the incremental market becomes a stock market, so the targets of Internet companies will change from the number of users to the time of users and the money in the user's pocket.

So these companies will naturally want to expand in other fields, not just to make money, but more importantly, to establish an ecological chain so that netizens cannot live without their own companies, because if you don’t enter other people’s markets, others will also compete for your market.

Finally, Alibaba and Baidu want to socialize;

Tencent and Baidu want to do online shopping;

Alibaba and Tencent want to do searches;

Even some second-tier Internet companies want to enter the market, such as 360, after searching, they even compete with Tencent. In more than a month, the 3Q war that shocked the whole country will reach the final stage of life and death---forcing users to choose one of the two!

Other second-tier businesses are also more, such as browsers, forums, games, portals, etc....

Even in the 1920s, Meituan and Didi were in full swing, which was actually the same reason.

In short, if you work in an Internet company, unless you don’t want to make progress, you will have to expand and offend people desperately.

And this society is very consistent with one truth: peace exists by struggle, peace exists; peace dies by compromise.

It is the 10s. Although the mobile Internet market is still blank, no matter how slow the giants on the PC side respond, it is difficult for them to be the turn of novices to enter the market. The process of the rise of new companies will naturally not be so smooth.
Chapter completed!