Zhou Yujie nodded and said, "I have this idea. In theory, shopping in the same city can subvert the online shopping experience, but there will be great problems in terms of cost and the investment is too high. But if we acquire Carrefour, at least in the early stage, it will save a lot of trial and error costs."

Same-city shopping is a strategic plan borrowed from later generations of JD.com. The core of it is to use JD.com's shopping big data to calculate the approximate demand for each city in advance, and then JD.com builds a large warehouse nearby to prepare stocks.

This is a new idea to subvert the traditional express delivery model, that is, the role of big data. No matter how fast SF Express is, it cannot compare to the fast delivery in the same city. This is also one of the reasons why SF Express is becoming increasingly unsatisfied in later generations. It is really because JD.com and Tmall have too strong advantages in big data. Under the impact of dimensionality reduction, SF Express has no power to fight back, and buying a plane is useless.

However, what Zhou Yujie thought was even faster. JD.com’s new model still uses express delivery in terminal delivery, and the speed of express delivery is far less than that of delivery guys, but the disadvantage is that the cost of takeout is much higher.

Another problem is that Pinduoduo itself is a pure platform and cannot build its own mall like JD.com. This business model lacks foundation, so it can only turn to cooperating with major supermarkets to form a distribution system that monopolizes internal shopping in cities, so it can also have a huge opportunity in the o2o field. After all, over the years, the three strong players in the takeaway market have basically formed settlements, and it is difficult to change it again.

However, large supermarkets are not like ordinary stores. It is still very troublesome to cooperate with them and are inefficient. If you can have a chain supermarket with a large coverage, it will be much more convenient and can also increase the sales of the supermarket itself.

Lin Youde said: "The traffic is very good for us to use. In terms of supply chain, we can also introduce some of Pinduoduo's resources. The most troublesome thing is the rent. If those landlords know that we have acquired Carrefour, they will probably start the price even more."

Zhou Yujie said: "Then when negotiating with Carrefour, let them renew their contract with the landlord as soon as possible. If it doesn't work, when we acquire Carrefour, we will formulate a rule and rent it at the market price before renewing the contract. Otherwise, at worst, we can move out. The major cities nowadays are the development suburbs. If we go to a big supermarket, they still have no choice."

In 2016, housing prices have risen sharply. For ordinary people, those who get on the bus are just getting on the bus. If they don’t get on, they may not be able to get on the bus in their lifetime. And those who are not ordinary people, even if they want to buy a house, they will not choose the city, but will choose to the suburbs. In addition, the cost of demolition in the city is too high, and the suburbs have become the choice of cities and developers.

Of course, this does not mean that the traffic of people in the suburbs will be greater than that in the city, but in terms of cost-effectiveness, it is much more cost-effective. The most important thing is that the properties in the suburbs can be built by themselves. In the future, if the same-city shopping project can be successful, the supermarket's dependence on geographical location will be further reduced.

Lin Youde nodded and said, "Okay, then I'll prepare for it. I'll officially reply to Sequoia Capital in the next two days."

Zhou Yujie shook his head and said, "I don't know how much benefit Sequoia has charged Carrefour."

Zhong Guangwei smiled and said, "Shen Nanpeng probably thinks we need a supermarket chain to be the middleman."

Zhou Yujie said: "Okay, add some conditions. If the price is appropriate, I can buy Carrefour, but I don't want to pay for it. Let Sequoia find a way to get us a low-interest loan."

Although many companies in Toutiao will go public soon, there are many projects that they need to start. Each one is on a large scale. It is better to use less money or less.

Lin Youde smiled and said, "This should not be a problem. I'm trying to squeeze it out, maybe I can get an interest-free loan."

Zhou Yujie said: "There is no hurry. Just let the legal department and investment department take charge of the acquisition. Lao Lin, Toutiao is going to set up a new business, and I want to build a car information APP."

"Car Information?" Lin Youde was stunned for a moment, but he quickly reacted and asked, "For the light beam?"

"It can be said that." Zhou Yujie nodded and said, "But the Auto Information APP itself is also a very large business, and the market value of Autohome is as high as tens of billions. More importantly, the database here is also very useful for our big data.

Although Toutiao and TikTok also pushed car news and short videos, we have also collected a lot of users' preferences, one of our loopholes is that when users search for detailed information by themselves, they will still go to a professional car information APP, and we don't have these data.

The reason why I didn’t do car information a few years ago was because this market had matured as early as the PC era. At that time, our resources were mainly placed on online car-hailing, takeaway, video, online shopping and other markets. It was not cost-effective to get on the car again.

However, these businesses have become more stable now, and Douyin’s traffic is stronger. It is time to officially push our own products again. Even if there is no beam, I will join this business, because this will have a certain impact on the automotive industry."

Lin Youde thought for a while and said, "The investment in this business is probably very high. If we want to do it well, we cannot just call other people's news. Many of them need to be invested by ourselves."

"It doesn't matter, and you don't need to scale up immediately. As long as we complete the content, it is not difficult to promote user downloads with Douyin's traffic. The most important thing is the content. Otherwise, if the user downloads it, it will be uninstalled." Zhou Yujie nodded and said.

Why can Autohome do the best? It is because when the car information web page first appeared, the general car introductions were usually done by themselves, but for the safety issues that users are most concerned about, most of the peers directly use various impact videos from China Insurance Research Institute or European and American countries.

Only Autohome made up its mind and bought a car directly to conduct impact tests. The test results were quite different from the official. I basically knew the reason. Therefore, Autohome's fairness was recognized by users, and the traffic soared, and it has been far ahead of the crowd since then.

Lin Youde asked, "What is our initial budget?"

Zhou Yujie smiled and said, "It's one billion, but we don't need to crash like Autohome. We take another road to test the battery life of all new energy vehicles and give users accurate data. As for which car to test, it depends on the user's voting feedback.

In addition, in this type of video, we can also promote the beam charging station we will focus on in the future, so that we can save a promotion fee for us.”

"This is pretty good. Recently, the hot topics about cars on the Internet are all about the endurance of new energy vehicles. There are indeed many concerns about endurance." Lin Youde nodded and said.

"Our opportunity is for users to worry." Zhou Yujie said: "Even if I invest in charging stations with all my might, this problem will bother users for at least ten years. At present, the speed of charging stations cannot match the growth rate of new energy vehicles.

In addition, you have to acquire this company for me."

After saying that, Zhou Yujie handed over a business card.
Chapter completed!