Facebook never dreamed that for more than ten years, they have regarded Google as a competitor, especially after Google has the Android system, they are even more worried that Google will use the Android monopoly market to enter the social field.

Google actually operated it, but practice has proved that unless Google ignores the monopoly law and directly removes Facebook on Android, social users will be too sticky, and no matter how excellent the services provided by Google are, it will not be possible to seize this market.

The popularity of smartphones has also given Facebook a broader platform because it is more convenient for users to socialize. By 2013, Facebook's traffic exceeded Google and firmly ranked as the world's largest Internet company.

However, during this period, Google has obviously shifted its strategic operation direction, and its resources have been invested in core fields such as AI, robots, quantum computers, and unmanned driving. Facebook is not willing to lag behind. It has also begun to enter the technology field when it thinks its network field is invincible.

However, Facebook, which is invincible in the social field, came across a short video app from China. There is no social connection, but there are a large number of interesting and funny videos. A large number of users are addicted to it and cannot extricate themselves.

As for social interaction, they will not give up, because every once in a while, they will still log in to Facebook to see if there is any new content or new updates.

In other words, short videos do not snatch social users and their habits, but they snatch users' time.

Google, which is also at the global Internet level, has little impact because its searches have no conflict with short videos.

Without user time, there will be no advertising revenue. This is a huge threat to Facebook, whose revenue comes from advertising. And more importantly, this may be a new market change. Once it starts, it is very likely to continue. No one knows what the future will be like. Perhaps in a few years, this short video platform called TikTok will subvert the entire Facebook.

In order to deal with this possible crisis, Facebook executives have held meetings for several days.

"No matter what, behind TikTok are Chinese, and their scale cannot be very large." A blond middle-aged man in a suit and tie shouted, looking very much like a Wall Street capitalist.

Mark Zuckerberg, who was in casual clothes, looked at the blonde man and asked, "Then what? This is how we deal with the problem, waiting for the government to deal with the other party? What if the government doesn't deal with it?"

The blonde man argued: "This is impossible. China has prevented Facebook and Google from entering. Naturally, we cannot let their companies enter the US market. For some small websites and small businesses, only Chinese people in the United States use these businesses. However, the number of users in the United States is almost one month long, with a population of 14. Even those people in Washington are all stupid pigs that cannot ignore this."

Another person said: "Charson, don't forget that short videos are entertainment platforms and do not belong to core applications such as search or social networking. Washington may not pay so much attention. Besides, even if you really pay attention, New York lawyers like the most is to confront national laws.

In addition, so many netizens like TikTok now, many congressmen may not really consider the country. Those people can do anything for the sake of votes."

Markberg raised his right hand and said, "Okay, the most taboo thing in the commercial market is to give the company's hope to others. Let's take a step back, even if Washington wants to ban TikTok, what if this Chinese company introduces this business to a large amount of political capital? I don't know how long it will take for this ban process. Let's take another step back, what if they sell TikTok? Sell it to other American companies, what should we do? Are we waiting to die?"

The blonde man said, "We can collect TikTok."

"What if they don't sell it to us?" Zuckerberg asked back: "What if they sell it to Google, Microsoft or Apple? What should we do? Do you have more Apple in cash?"

"..." The blonde man was silent for a moment, and didn't know how to answer.

Zuckerberg continued: "From the current user data, in 2014, 71% of Facebook users were young people, and now, this number is 46%, which means that we are not only losing user time, but also losing the most important group."

No matter what business model, the core user targets are young people, and they are the cornerstone of the entire social consumption. Even milk powder for infants and health products for the elderly, young people play a very critical role in these products.

"Then let's try it, and make short videos ourselves?" said Dan Rose, vice president of Facebook.

"Will it be too late to do it now? TikTok is already very large in the United States," said Rachel, senior communications director.

Since the establishment of the Internet, there has been no business in the entire history of business. It is a case where latecomers defeated previous successful people in the same pattern. Even if latecomers have received support from Google, it will not work unless the previous people make major strategic mistakes.

Danros said: "Then you can't wait for nothing. Wait until TikTok has a problem on its own? No matter what, we have to try it ourselves. If we succeed, we will naturally be fine. If we fail, we can gain some experience and we won't lose much money."

"The biggest problem with failure is time, not money." Rachel said with a frown.

Billions of dollars are a drizzle for Facebook, which has an annual profit of tens of billions of dollars. If it loses, it will be lost. Shareholders will not care about such small things, but strategic mistakes are the most fatal, and time is delayed, there will be no chance.

Danros asked back: "Then do nothing, time will continue."

"I mean, maybe we can acquire TikTok!"

"What? Are you afraid it's not a dream? Do you know who is behind TikTok?" Danros said in confusion.

Rachel said: "I know Zhou Yujie is very rich, but his identity is the biggest problem. TikTok will be targeted by the White House sooner or later. Maybe Zhou Yujie also knows this, maybe he is waiting for someone to take the initiative to acquire his company."

"I don't think this is likely." Another person, Alex, said: "Looking at Toutiao's development history in China, I don't believe that Zhou Yujie is a person who will give up his business for the sake of cash."
Chapter completed!