No matter how hard he is, the leader cannot be hard. Although the current environment of Toutiao is not very good, Zhou Yujie still has his own independent office. This room was originally for Lin Youde, but when he learned that Zhou Yujie also used a public office like others, he disagreed with the use of that independent office.

Tao Weidong and others are installing the server and debugging it. According to the plan, at this time tomorrow, they will transfer all the information back to their server. There is no problem with this process. Fortunately, the amount of information is not large at present. The two servers are separated, one is used and the other is standby.

"Brother De, come, let's have a small meeting." Zhou Yujie shouted with a smile. The company team was established, but he was extremely happy. He was happier than digging enough Bitcoins. This is his own career, an experience that he had never had in his previous life.

"Mr. Zhou, you'd better call me Lao Lin." Lin Youde was a little amused. The young boss was really good. This was learned from Huang Weidong and his two people who had been following Zhou Yujie for more than ten days:

He speaks politely, listens to any opinions when doing things, and understands technology. Some opinions are very professional. This is something that Lin Some people don’t understand. Zhou Yujie can understand that he creates a classic game or has a forward-looking vision, but this technology is not explained by the word genius. After all, if you want to be in place, it is almost impossible to practice it in a few years.

Zhou Yujie smiled and said, "It's okay, what does it matter if you call me? You are older than me, so it's okay to call you brother."

"Okay, what do you want to give me?" Lin Youde cared about his words very much.

After closing the door, Zhou Yujie sat down and said, "Actually, I just want to tell you about the future development direction of the company. During the interview, it was just some superficial questions."

"President Zhou, please speak." Lin Youde naturally knew that in the last interview, the two discussed macro issues. This kind of principle is something that a practitioner can say very well, but at the specific level of the company, how should we develop? What to do? That is, most people know nothing.

So many large companies failed to operate, such as Yahoo, who knew in the early 21st century that search engines were the future, and portals would sooner or later be eliminated, but they still could not transform in the end because they didn’t know what to do?

The same is true for Nokia. Everyone knows that smartphones are the future, but they still lose a lot in the end.

Therefore, the strategic direction and execution plan decided by the company's boss are very important and are related to the fate of the company.

"You must have heard of the three words "big data", right?" Zhou Yujie asked.

Lin Youde nodded and said, "Of course I know that domestic Internet giants are very keen on studying big data now."

Zhou Yujie smiled and said, "Big data is now the core product of all Internet companies, and our company is no exception, but there are still some differences in how to operate it."

Big data is actually earlier than the Internet. In the 1980s, Walmart proposed a big data system. By studying users' purchasing habits and then controlling the placement of goods in supermarkets, the data found that through reasonable data calculations, the transaction volume of many products increased by more than 50%.

However, the data in supermarkets are too small after all, and the cost of statistics is high. In the Internet era, countless netizens' surfing, shopping, and searches on the Internet have been recorded by the server. The Internet giants behind them can use this data to analyze users' consumption capacity, short-term product demand, etc., so as to achieve the purpose of accurately placing advertisements.

Zhou Yujie continued: "Now, ordinary network companies have their big data directly benefited by collecting user information. Can we reversely use big data to serve users?"

"Use big data to serve users?" Lin Youde pondered. This is the first time he heard of this concept.

Zhou Yujie continued: "Brother De, take our App Treasure as an example. If we can know which APP or software he needs in advance and then push it directly to him, what do you think?"

"How is this possible?" Lin Youde was shocked and asked: "How can we know which software the user needs? Unless the user has searched through search engines, the confidentiality of this information is in Baidu's hands, and it is unlikely that we can buy it. Even if it can, the cost will be very high."

"Baidu may indeed know the user's needs, but it is actually difficult to be very accurate." Zhou Yujie smiled and said, "The method I mentioned does not require any external software. De Ge, technically, we can scan all the software in the user's mobile phone when the user is installed, right?"

Lin Youde nodded and said, "Of course."

AppTrea is an APP download store, so you naturally need to first understand how much software is installed inside the phone. This is the most basic requirement.

Zhou Yujie asked again: "Can we obtain more detailed data, such as the time each user uses each software?"

"Time?" Lin Youde was stunned for a moment, but said: "It's technically OK."

"Okay." Zhou Yujie nodded and said, "Have you ever heard of the thousands of people in Buddhism?"

Lin Youde frowned and shook his head and said, "I haven't heard of it before. It means that everyone has their own personality?"

"You can understand this too." Zhou Yujie smiled and said, "For individuals, literally, it means countless personalities, but for big data, does this mean that the word [thousand] is not a vague concept, but real data?"

Lin Youde understood and asked: "Mr. Zhou means, are we classifying our users?"

Zhou Yujie nodded and said, "Yes, the simplest concept is, for example, the overlap between the two games is 60%, so 40% of each user only have one of the software. Based on this data, we can directly push these two software to these users. Do you think the user's download probability will increase a little?"

Lin Youde nodded and agreed.

Zhou Yujie continued: "This is just the most basic usage. If we continue to study it in depth, we can further classify it according to the user's usage time. However, each user also has dozens of APPs on his mobile phone. After we obtain the data, you need to study these."

Lin Youde frowned and said, "Mr. Zhou, according to this logic, it is very complicated to come up with the final algorithm, and it may never be a day of complete success."

"I never expect you to succeed. Even if you use the basic logic of this theory to simply divide users into several categories, I think it is a qualitative flyby for user experience." Zhou Yujie said with a smile: "The road must be taken step by step. In the future, if there are more people in the company, we will consider the issue of fully developing this algorithm."

Big data recommendations actually never have a day of complete 100% success, and even bytes that have deeply cultivated this field in later generations cannot do this.

But the logic of having and not having is the difference between heaven and earth. Using preliminary algorithms, recommendation efficiency will increase sharply and users will be satisfied, which will inevitably lead to a leap in the company's traffic. Only when the company becomes stronger can it be able to further optimize this set of big data recommendation algorithms and form a virtuous cycle.

Bytes in later generations started the rise of Toutiao through this theory. In comparison, news has more complex categories, while APP is much simpler.

...
Chapter completed!