"Mr. Zhou, please speak." Lin Youde said seriously. If an Internet company wants to grow bigger, it must have a core product. Appliance treasure can be one of them. However, the application market is the same as 360. Even if the installation volume is high, the daily active users are ridiculously low.

Just like a man just got married, users start with this kind of software, order it a few times a day, then it is slowly becoming once a week, once a month, and a few times a year, and finally they don’t order it.

Moreover, the installed capacity of the application market is actually a castle in the air, which looks very high, but the users are not at all sticky and are easily poached by other competitors, especially those similar to those of Tengxun who truly have huge traffic.

Zhou Yujie said: 'I want to make a mobile version of the portal website, and the name is Toutiao. What do you think?'

"Portrade? Today's Headlines?" Lin Youde was stunned for a moment, and his hand typing on the keyboard stopped in the air, with some uncertainty in his eyes.

What is a portal? It is recognized by the Internet for the sunset industry!

When the Internet was just born, portals were the most powerful existence. Before the Internet bubble broke out, Yahoo was favored by Wall Street as a giant that was about to replace the position of Wushu. In the early years of the 21st century, the domestic portals were also a giant. In that era, the early days of Baidu was established to provide search services for portals.

The portal represents the search 1.0 era, and the search engine led by Google Baidu is the search 2.0 era. In the 1.0 era, netizens were very happy in the early stages of facing overwhelming news, but later they felt it was cumbersome, and search engines took the opportunity to rise.

Zhou Yujie said: "Brother De, do you think this portal has no future?"

......Lin Youde nodded.

Zhou Yujie quickly opened Tengxun News on his laptop, then turned to Lin Youde and said, "Look at this website, how does it feel when you read it?"

"Heart trouble, I don't want to watch it." Lin Youde said with a frown. He hasn't read the portal for a long time, and usually he focuses on the hot searches.

Zhou Yujie said: "You have a headache when you see it, and I have a headache when I see it. In fact, people who are online have a headache when they see it. This can be seen from the gradual decline in traffic on the portal over the years. Nowadays, many people, including you and me, are getting news information from Baidu or hot searches.

In fact, this trend has been around since 2005. Netizens hate news links all over the screen. There are hundreds of pages on this screen. If the web page is pulled down, there are probably thousands of links. If you count the different categories, there are thousands of news. Who has the patience to find the news they like in thousands of news topics?

This is also the reason why Tengxun News has risen, because it sets a small news mini page, which only has dozens of news on it, and users can find what they need at a glance.

Other websites, including Weibo, have used the first 50 hot searches and headlines to extract popular news from thousands of messy pages.

This method has certain effects, but in fact it cannot achieve perfection. There are tens of thousands of news in this world every day. Countless people are interested in them, but they cannot find them. Search engines are not good, because users don’t know what to search for?

This is the reason why the portal website begins to decline. It is not because the news becomes boring, but because users cannot find the news they like.

I once said that when a problem plagues most people, this is a huge business opportunity. No social networking online is a business opportunity for Tengxun, no shopping online is a business opportunity for Alibaba, no quick search online is a business opportunity for Baidu, user information security is a business opportunity for 360, and now netizens cannot find the news they like, this is the business opportunity for our headline company."

"But, how do we help netizens find their own news?" Lin Youde was stunned by his boss' ambition. His analysis of the portal sounded very reasonable, but how to solve this problem?

"Remember I told you how AppTreasure serves users?" Zhou Yujie smiled and said, "Everyone has his own preferences. Based on the application market, it is actually nothing more than just playing games, watching short videos, reading novels, chatting, reading news, etc. These categories are more convenient.

From the perspective of news, it is also very simple. Some like politics, some like military, some like local information, some like entertainment, some like sports, some like games, some like technology, or finance, fashion, education, emotional articles, real estate, etc.

The news classification portal has been used for a long time. So can we classify users and directly push the news topics they like to them?"

"That is, on the mobile phone, the news that everyone opens is different?" Lin Youde asked. He already understood the meaning of the boss.

Zhou Yujie smiled and said, "It's not that everyone is different. In the early stage, after we gained the preferences of users through big data, we simply divided them into dozens of types, and each user is different from other types.

If you like sports, we push sports news; if you like entertainment stars, we push various entertainment gossips, and if you like military, we push various military news. This is the general logic.

And in this way, we can quickly identify how popular a news can be, and can also analyze the value of each news, and then recommend the most effective news to users to achieve a virtuous cycle."

"This method is really incredible." Lin Youde couldn't help but be amazed. No one could have thought of a creativity before it appeared, but when it appeared, it felt normal logic, but in fact the most difficult thing was who created this creativity.

For example, the current search engine has actually appeared in the late 1990s, but it has never been able to find a profit model. Microsoft also made a search engine before Google appeared, but it was marginalized because it had no profit method. Although Google gained the market in the early days, everyone believed that when Google monopolizes the market, it would still transform into a portal website until Google launched a keyword advertising model and advertising alliance.

This model seems very simple now, but it is this simple model that has created the most terrifying Internet technology company Google and the largest advertising company in China, Baidu.

Even Tengxun is the same. In later generations, everyone knew that Tengxun could easily attract any product, but in the first two years of Tengxun's business, no one thought of this method in the entire Tengxun company. Xiaoma even planned to charge a fee for registering QQ to solve the increasingly difficult finances. If it weren't for the mobile company at that time that launched the Mobile Dream Network, Tengxun would not have lived the day of "traffic monetization".

When traffic monetization appears, everything becomes natural. Adding a game link to QQ, Teng Xun monopolizes the game platform. When logging in to QQ, Teng Xun creates the largest portal in China.

Zhou Yujie said: "This logical method is fine in theory, but the actual operation is much more complicated than the application treasure. You should also pay attention to it. We have found the user's preferences, but we cannot always push the same news. Otherwise, the user will feel bored about this content, so how to achieve the best results needs to be studied slowly."
Chapter completed!