83 Traffic troubles
"Okay, stop flattering." Zhou Yujie smiled and said to Sun Weifeng, the person in charge of Yinlang,: "Lao Sun, the current promotion of music business is the lowest in the company's business, but you have to continue to improve the content library and user preferences."
"Don't worry, Mr. Zhou, we will definitely not let you down." Sun Weifeng nodded. The current Sound Wave business is only internally recommended in AppTreasures, and the promotion strength is far less than Quxin and Toutiao. However, with the three or four million installations of AppTreasures, the Sound Wave downloads have exceeded 100,000 times. Moreover, the sub-page of Toutiao has also added the music listening function, and the connection is naturally the Sound Wave content library.
Although it is used as an auxiliary business, Sun Weifeng doesn't care. After all, in the current Internet market, the music industry is purely a loss-making business. The reason why Internet giants invest is because of traffic, but how to cash in has always troubled everyone.
"Okay, music business, I can say that you don't want to make money for at least 5 years. My requirement is to constantly optimize the recommendation effect and sound quality. I don't require you to monopolize the mobile phone market in the future, but the larger the share, the better." Zhou Yujie said to Sun Weifeng.
In the Internet field, it seems that only Tengxun's social networking is able to form an absolute monopoly. The competitors of e-commerce giant Alibaba include JD Pinduoduo, and the competitors of search giant Baidu include 360, Sogou, etc. Although the scale of the latter is far from Alibaba or Baidu, it is also a real threat. If you are not careful, you will be snatched away from the market, even if it is only a small part.
The only thing that can really rest assured is Teng Xun, who monopolizes social interaction. Because of the friend chain, the entire market can basically only form a giant. As long as Teng Xun does not make big mistakes, no one can shake Teng Xun's social monopoly.
As for music, video, novels and other fields, it is even more impossible to form a monopoly. At most, several giants will be formed under the competition of capital. Zhou Yujie has not high requirements for this aspect, and it is enough to have a certain market share.
However, big data may also change everything. The previous life [Toutiao] could rise from the nose of the portal giant and become the dominant market in a few years. Then today's Toutiao companies may also copy this legendary story in other fields.
Of course, it’s too early to talk about these things. The most important thing at the moment is optimization recommendations and the core platform for the entire big data recommendation - Toutiao must develop.
Sun Weifeng nodded and said, "I understand, Mr. Zhou."
Zhou Yujie nodded and said, "What we just said is the promotion plan for the Android market. As for Apple, we cannot interfere too much at the moment. However, I have arranged some navy troops to promote several of our products on forums of various parties. I think it can also be of some help to the Apple market."
The system of Apple mobile phones is completely closed and has its own APPstore. AppTrea cannot be installed on Apple mobile phones unless the user flashes the machine. Apple's recommendations are basically controlled by Apple itself. Although it cannot be said that outsiders cannot interfere, the cost of intervention may be too high, and there are currently no resources in this regard.
Therefore, Zhou Yujie does not intend to spend too much energy on the Apple market. What he wants is traffic. There is not much difference between Apple and Android users. Unless one day the traffic of Toutiao needs to be monetized, this issue will only be considered at that time.
Some technical issues were discussed again, and the simple meeting of half an hour ended, but Zhou Yujie still left Lin Youde.
"Brother De, do you think what else is unfriendly to users when using our Toutiao?" Zhou Yujie asked.
Lin Youde frowned and said, "I really couldn't imagine that in this short period of time, if I had to say it, it was the consumption of traffic. Even if we adopted the most advanced compression technology, various news pictures and large amounts of text will still consume a lot of traffic. This is still a headache for many users."
"Traffic is indeed an unsolvable problem." Zhou Yujie nodded and said. At present, China is in the era of transformation of feature phones and smartphones, but the consumption of traffic between the two can be said to be the difference between heaven and earth.
Traditional smartphones such as Lokia, if controlled well, 100M can be used for one month, but if a smartphone is used, it can be consumed in one day.
The current Android phones, hardware companies will not optimize them like they will in a few years. Although the phone itself can control traffic, it is hidden deep in the settings. Most novices cannot find it at all. AppTreasure also takes advantage of this vulnerability to provide this kind of stream limiting service, which has won the favor of many users.
Judging from the background data of AppTrea, most people's traffic packages are only one or two Gs. Once the package traffic exceeds the package traffic, it will cost 1M and ten yuan. If you don't pay attention when watching the video, it may be gone for a few hundred yuan.
To a certain extent, the high price of traffic restricted the development of mobile Internet. It was not until a few years later that traffic packages began to significantly reduce prices, and the emergence of unlimited traffic packages triggered the craze of mobile Internet.
Lin Youde said: "At present, the solution in the industry is to cooperate with network companies and telecom companies to launch specific traffic packages, which are relatively cheaper, maybe we can try it."
"This revelation doesn't work, at least it won't work now." Zhou Yujie shook his head and rejected: "The Internet companies that cooperate with telecom companies to purchase traffic are themselves leaders in the Internet industry. These companies can talk to Mobile, China Unicom and Telecom because their users are all over the country. Do you think our Toutiao company has only a few users now? Will mobile do it? "
"The second reason is simpler. Even if the cooperation is negotiated, who will pay the cost? If we don't pay for it, the company will not afford it, and it will be even more unrealistic for users to pay. We are just news websites, so there is no reason why people have to pay for it if they read the news, right?"
Lin Youde nodded and smiled, "That's true. No matter what, we are all small companies and cannot support such a big stall."
Chapter completed!