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Chapter 1064 The Birth of the Divine Comedy

In the company's large conference room, nearly twenty people sat in densely. These are the main characters in the company's four major departments: production, planning, agency and performance, gathering in one room.

At the oval conference table is the company's chairman Li Mingxu.

After everyone came, Secretary Li Mingxu closed the conference room door, Li Mingxu stood up and said only one sentence.

"Two months, Fu Zhe, I want him to become a hit and cannot be failed. There is no upper limit on funding and no upper limit on staff. Now, you are talking."

After saying that, Li Mingxu sat down and silently looked at the more than 20 people around the conference table.

After Li Mingxu finished speaking, the entire conference room fell into silence for a moment. Everyone looked at me and I looked at you.

Although I had heard of it before coming to the conference room, I was still shocked when I heard Li Mingxu say it in person.

The company actually decided to promote Fu Zhe, the guy who had been unknown in the company for seven or eight years.

If Li Mingxu hadn't said it, many people would have almost forgotten that Fu Zhe signed an artist contract.

After all, it has been a long time since Fu Zhe has done in the company, basically all logistics services and auxiliary work, and even Fu Zhe's agents have been cancelled four or five years ago.

Now, the company is actually going to promote Fuzhe again, and there is no upper limit on the funding and no upper limit on the personnel... This is far from being compared with the newcomer Wang Wang Minliang, who was the company's previous main attacker.

After about half a minute of quiet in the conference room, the planning department manager finally raised his hand and signaled to speak, and then said, "Mr. Li, two months are too short. If I have to do it, I think there is only one way, earworm."

As soon as the planning department manager finished speaking, Li Mingxu's face narrowed and his brows frowned slightly: "Divine Song?"

The planning department manager nodded silently.

Li Mingxu thought for a few seconds, then resolutely said: "Yes, draw all the divine songs in the company's song library, let Fu Zhe try it once, and choose the one that matches the most."

earworm, translated into Chinese, is called "earworm". It is a theory proposed by German experimental psychologist Hermann Ebbinghaus, "the phenomenon of involuntary memory extraction."

It means that in the human brain, some information memory will be easily extracted by relevant clues, and slight sensory stimulation can extract this information, causing it to become an involuntary or uncontrollable human phenomenon.

The so-called divine song is to use the earworm theory, through simple and crude melody, it can constantly stimulate the human brain, make the brain pay attention to it and leave a deep impression.

Then, once the extracted clues appear, such as recalling the scene where you listen to the divine song, or even just being bored, your brain will trigger relevant information, and your brain will start to circulate a single single in a divine song. The more you want to stop, the less you can't stop.

However, although you know this theory, it is very difficult to produce each divine song. Usually, it is said that you can't make one just by just wanting to make it, and it still requires some luck.

As for the young age, there are only three "divine songs" reserved by the company, each of which is a huge wealth of the company.

After Li Mingxu agreed to launch the "Divine Comedy", everyone here no longer doubted Li Mingxu's determination to promote Fuzhe.

At this moment, everyone was finally no longer distracted, but tried hard to think about what they could do within their job responsibilities.

The Planning Department and the Propaganda Department discussed quietly for a while, and then everyone spoke one after another.

"Mr. Li, it is absolutely impossible to create a popular song in two months, and follow traditional promotional channels, music platforms and other things. Now is the Internet era, and we must use the Internet platform."

"The young people today are very lonely and afraid of being abandoned by the trend. So when they find something around them looks very popular, they will take the initiative to search and participate."

"So we have to create an impression, an atmosphere, and an atmosphere where many netizens have already participated, so that everyone feels that they must also participate."

"We need an impression!" The Planning Department spoke.

Colleagues from the Propaganda Department made speeches.

"Mr. Li, according to the latest research data of our department, the search volume of the three words "Square Dance" has always remained high on Youku Sports Channel, which shows that Chinese aunts search for square dance videos on video websites has become normalized, so our divine song must be related to square dance."

"We need a square dance teaching with the main tune of the Divine Song."

"The 'God Synchronization' videos are also very important. We can match the exo, the previous screen editing of the Little Tigers, with our new divine songs, which will spontaneously attract their fans to help us promote."

"We need a dialect version of the divine song, which can be made rough and simple, and use the mentality of netizens' 'This is OK, I'm much better than you, and I can't do it' to attract more people to join."

"We can make some flash videos to let some internet celebrities dance the divine song dance in front of the public, creating the illusion that 'this is already a social phenomenon'."

Speech by the performance department.

"Two months are no longer enough for us to contact the program teams of those TV stations to participate in the activities. However, we can use some video resources on the online platform, such as homemade videos and pgc videos on major platforms."

"Let Fuzhe participate in the recording, or let those pgcs tailor some viral videos for Fuzhe according to their own characteristics."

"These homemade videos and pgc have an average of one million to ten million views per episode. As long as Fu Zhe participates in the recording of ten videos, Fu Zhe can increase the exposure of 100 million viewers."

"We can also use some Weibo and post bar to promote..."

For a time, a heated discussion and confrontation started in the conference room, and the secretary and assistant next to him recorded everyone's proposals one by one.

An hour later, the sound in the conference room slowly began to slow down, and finally stopped. Everyone looked at Li Mingxu at the head of the conference table.

Li Mingxu looked up, turned his eyes to everyone beside the conference table, and then said lightly: "So, is this the result of your discussion?"

Everyone at the conference table looked at each other and nodded silently.

Li Mingxu's face changed, and then said in a deep voice: "So, why are you sitting here? Move, move all the resources you can mobilize, and I want to see the results in the fastest time, OK?"

"After meeting!"

After Li Mingxu finished speaking, he stood up and left the conference room without looking back.

Everyone in the conference room waited for Li Mingxu to leave, then looked at each other, and left one after another, returning to their office area.

Then, the entire young age started to move.
Chapter completed!
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