In this way, although many users can freely get some songs from Zou Jielun's album, if you want to listen to all of them, you have to activate VIP or pay to download them.

For example, the two songs "Love in B.C." and "Narcuse" have to be paid to listen, and only pay can be downloaded.

...

On September 27, Penguin QQ launched a new software:

QQ Music.

Cao Yang now likes to release new products on the 27th, because 27 sounds like a homonym of love.

This is a very romantic thing for young people to crack the digital password.

It can also be said that it was the easter egg that Cao Yang himself secretly poked.

After QQ music came out, it quickly swept the Internet.

Before this, users used the audio player that comes with Windows, which was stuck and not easy to use, and the quality was still poor.

Now that QQ music has come out, people have found out that this software is much better than mediaplayer, and the sound quality has been improved a lot, which sounds very exciting.

More importantly, this software can actually support online downloading and playing music.

Given the internet speed in 2002, it is not easy to be able to play smoothly.

Although the music was compressed to a very small amount, it could be said to be depleted of sound quality, for netizens at that time, it was nothing to lose any sound quality. The most important thing was that the playback was not stuck, and the average 256k network could be listened very smoothly.

If you want to listen to higher sound quality, users can choose to download it.

Among QQ music, most of the music on the market can be listened to or downloaded.

Only a small number of particularly popular songs are paid for.

But it is definitely worth the money, and some songs can only be heard on QQ music.

...

【Damn, QQ actually launched such a useful software?】

【Yes, yes, this software is easy to use. Basically, some music on the market can be downloaded, and music not on the market can be searched.】

【Yes, I also discovered that I had to spend money to buy CDs if I wanted to listen to music, but now I can listen to electronic versions directly, saving a lot of space. What's more, it can be played online. Although the sound quality is not that good, I am already quite satisfied.】

[The newly developed feature of Penguin is really good. I also bought an MP3 to listen to the songs, prepared to download the songs I like, and then import them.]

[Wow, rich people, I also want to buy an MP3, but my parents don't allow it]

[Hahaha, I should buy an MP3. I feel that there is an MP3 plus QQ music, which is really perfect. But in this way, I feel that the CDs I bought before are in vain.]

【Yes, I feel that the albums I bought before were spent in vain. Now I only need one MP3, which can store more than 50 songs, and then use one QQ music to directly solve most of my favorite songs. There is no need to spend money to buy a disc.】

[Different, as a fan, I would still buy a CD to collect it. What if it can rise to a sky-high price in ten years? And even if it is not for sale, I like it. It is mainly used for collection because I like it, and it is very memorable.]

[Actually, it’s not a waste of money. Haven’t you discovered it? There are many particularly good songs that you actually have to pay to listen to and download. I also want to download Zou Jielun’s latest "Narcup" for free. But when I saw that, I found that the good guy actually charged me 2 yuan.]

【Yes, if you buy more, you will find that it will cost more than buying an album.】

[Don't think about it, are you doing business as good as you do? You have already set up a set and waited for you to drill. Although it is said to be free, they will not lose money.]

【Hehe, but, I think, people like me, just listening to free songs is enough for me to cycle for several years.】

【he!tui! Are you just pursuing this little bit?】

...

In fact, before Penguin launched this function, there was also a lot of controversy outside, and the main points of the controversy came from-

Is it a good strategy to do substantial damage to music companies?

Although many record companies cooperate with Alpha, they dare not authorize their songs to Yang Junrong and others. Some companies agree to the authorization simply to collect a high amount of copyright.

More companies are maintaining a skeptical and wait-and-see attitude.

Universal Records refused to authorize Alpha at the beginning, and their idea was simple-

After opening free online, what should I do with my offline album?

It affects offline sales, so isn't this a loss? Although Alpha Music promises to pay copyright or share the money through traffic, who knows how much revenue the traffic can bring?

And how many can I get?

But when QQ Music was really started, Universal Records discovered that many music companies that cooperated with Alpha have not only not reduced their sales of albums they had previously released, but also increased.

Especially some unpopular but unsold records have captured many loyal fans once they have been played.

The result has promoted the sales of offline physical records.

...

This phenomenon is actually easy to understand.

Originally, the music circle was not big, but the entire mainland region and the treasure island would have a market of only a few hundred thousand people.

And this market needs to be further segmented, such as those who like classical music, those who like rock, those who like R&B...

Those who like soft and lyrical songs...

Then, further segmentation will be carried out according to the singer.

This will lead to many singers who have good songs but are too niche and their record sales are not very high.

The biggest advantage of QQ Music is that it is deeply bound to QQ and has a strong user base.

Even people who did not listen to music at the beginning or rarely listened to music will follow the trend in order to better integrate into their social circle.

Over time, this circle will naturally be expanded.

Originally, the singer's fans may have less than 10,000, but because of the existence of QQ music, users gradually shared and spread the singer's songs through listening and communication. As a result, they will find that the number of new people has increased from 10,000 to 10,000. Then there will naturally be some loyal fans among the new people, and they will purchase CDs offline to support singers.

In this way, as the entire market is expanded, the benefits in the industry will become higher and higher.

...

So when this phenomenon occurred, Universal Records quickly asked someone to conduct a wave of analysis. When the conclusion came out, the senior executives were shocked-

"So the traffic is such a great thing!?"

Now the senior executives of Universal Records regret their intestines.

When they looked back and wanted to work with Alpha Records, they found that the price was different from before, and it had increased significantly on the original basis.

...

For Cao Yang, all this is just the beginning.

Zou Jielun Music was a big hit and QQ Music was released. The two promoted each other and the number of users of each other increased a lot.

Of course, all of this is related to prepare for other future plans.

When the pre-work is done almost the same, Bomi will be able to launch the killer weapon of "Jin Dance Group".

...

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