Then, Cao Yang was not worried at all on the Shenzhou computer.

The notebook made by Shenzhou is made by universal molds, so it looks very ordinary and can even be described as [ugly].

The reason for cheap is simple:

1. Public mold. In plain words, molds are to buy public bun skins. Manufacturers can buy public bun skins directly and fill them in (cpu, motherboard, graphics card, screen, etc.). Because the bun skins are fixed, they can only fill them in according to the characteristics of the bun skin itself. For example, it is impossible to stuff beef buns into them in a dumpling skin.

Of course, the advantage is that the shipment volume is large, so the chance of mold rolling is low, the heat dissipation is relatively guaranteed, and the cost is also low. The disadvantage is that it is not good-looking and has no special features.

2. Castration of various accessories. The core components of CPU and graphics cards will not move. The main ones are keyboards, audio, memory, hard disk, and motherboards. If you can use cheap ones, you don’t need expensive ones, and you will buy whoever is cheaper.

In addition, the early Shenzhou War God did not have a system, so I had to install it myself after buying it, which saved money from the genuine system.

3. There are almost no offline stores and offline after-sales services. Except for first- and second-tier cities, there are almost no physical stores in Shenzhou. This is definitely a big expense.

4. There is almost no marketing. Think about how much money Lenovo advertises every day during the Olympics in the Imperial Capital in his previous life. Think about Shenzhou again, have you seen their advertisements?

If you want to buy Shenzhou with the idea of ​​buying Lenovo Dell's quality and service, it will definitely be unreliable.

Shenzhou can buy computers with the same configuration (book configuration) as other brands at a price of about 1,000 or less, and what other bicycles are needed. Moreover, Shenzhou's rollover rate is only a little higher than other brands, and most products are fine.

The probability of you being able to buy a Shenzhou that collapses is already very low. Even if you collapse, you can still go through the official after-sales service. In fact, there is nothing to worry about.

That's why Shenzhou Computer has gained a place because of its low price and has become a very popular brand for many college students.

Cao Yang's pricing of Bomi computers is between Shenzhou and Lenovo.

But the cost-effectiveness must be the highest.

Cao Yang was even ready for a money-burning war.

The money-burning war is not popular in China now, and it will not become popular until the 11-year e-commerce war begins.

In 2010, the Internet was booming, and the online and offline were still clearly distinguished. The storm was about to come, and the Groupon myth suddenly emerged in the United States, and huge O2O business opportunities quietly arrived.

In the following year, more than 5,000 websites including Lashou, Meituan, Wowo, Manzuo and more, entered the group buying stage with massive amounts of funds. The proud Groupon (Gaomen) also entered China to participate in the battle. For a time, "Gaomen are full of guests", and the heroes competed, and the thousands of groups fought against wolf smoke suddenly.

In 2011, the war was intensified, and group buying websites were burning money, subsidies, advertising, ground promotion, and merchants signed contracts. The battle was fierce, and the 10 billion yuan financing disappeared.

Consumers who are full of freshness about O2O gradually accepted this business model that would last forever in the capital feast.

In 2011, the capital winter suddenly came, and the song ended and people dispersed, and more than 90% of the crazy "fighters" died at the end of their lives.

Meituan, which was steady and steady, received Alibaba's buzzer-beating investment at the last moment before the cold winter came, and laughed to the end. In the bloody dawn, Meituan, which has stood tall, has dominated the group buying world since then.

This war is also called the Thousand Regiments War, which kicked off the subsequent money-burning war.

After the Thousand Regiments War, there are various money-burning wars, such as the e-commerce money-burning war initiated by Dongge in 2012, the OTA money-burning war in 2013, the online car-hailing war in 2014, the takeaway war in 2015, and the shared bicycle war in 2017...

Capitalists use money to destroy their opponents, and then monopolize the market and then slowly cut leeks. This process is particularly tricky.

However, only big companies can afford to play, and whoever has more capital can laugh to the end.

Before he had no choice, Cao Yang did not want to use this weapon. Cao Yang's initial idea was-

There is a vacuum field in the market now-

No one has made domestic laptops with extremely cost-effectiveness yet. As long as Bomi’s laptop products are of good quality and their appearance design can crush similar products on the market, there is no reason not to succeed.

Bomi Company dares to sell laptops that cost 2,500 yuan. Does Lenovo dare?

Moreover, Bomi Company has a lot of promotion channels now. If it weren’t for the time being, Cao Yang would also be planning to directly confront Lenovo at the Olympics next year. We would advertise as much as they advertise during the Olympics.

...

After sorting out the plan, the two of them ended up.

Within a few days, Liu Zhiping completed the relevant plan and sent it to Cao Yang's email.

After Cao Yang read it, he modified a small part of it and left the rest to him to execute.

On December 10, Cao Yang convened a strategic meeting with company executives and explained the future strategic priorities at the meeting.

Everyone was stunned when they heard that Bomi Company was going to do personal laptop business.

"Ha? We want to make a laptop?"

When Liu Qiang heard the notebook, he was in a bad mood.

The executives also had the same expression.

Everyone looked at each other and laughed in silence.

After a long time, Mr. Cao still has to do Lenovo in the end?!

...

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