455. Is there anyone here to poach now?

Dota's promotional video has been viewed more than 2 million times in just one day.

Although there are not necessarily so many players who pay attention to it, there are still hundreds of thousands of real players.

And the majority of game colleagues naturally paid attention to this promotion.

However, their reaction to the dota independent game that Bomi Company is about to be launched is not as strong as that of the previous games.

It’s not that the game dota is not excellent enough, but that they haven’t figured out how to make money in this game.

After watching the dota promotional video, the colleagues of Xishanju Jianwang 3 were stunned for a long time, and no one spoke.

After a while, an art artist said, "It's worthy of being Bomi Company. After Dota was made, it was not of the same quality level as the map on War3, and it suddenly became famous."

"Yes, my skills and artistic strength are here."

"The most rare thing is that the quality has been improved by several levels, but you can see at a glance that this hero corresponds to the original version of whom. This foundation is really rare and is especially worth learning from and learning from."

It is actually easy to draw like, or not at all. In the game industry, the most difficult art needs are-

【I need to improve quality on this basis】

In other words, you must not only maintain the original heroic image, but also make you clearly feel the improvement of your quality, which is simply a life of your art classmates.

And this time, the new dota made by Bomi Company is equivalent to submitting a perfect answer to the industry.

A collection of textbook-level hero designs.

"It's so amazing. Bomi is worthy of being a world-class gaming company. It's really not easy to be able to achieve this level."

Just as the artists were discussing the game pictures, hero design and other art-related topics of the dota game, the planners were concerned about another issue.

"Bomie Company actually made dota into an independent game, but how does this thing make money?" asked a planner.

Yes, how can this game make money?

The senior executives of Xishanju have not considered the game in the category of dota, but have not yet thought of a suitable commercialization model.

"Traditional numerical games rely on numerical values ​​to sell money, such as heroes, equipment, gems..." Guo Weiwei, the main planner of Jianwang 3, also felt a little difficult, "But if dota games sell numerical values, it is easy to lose balance.

Losing balance may drive away a large number of gamers.

But if you don’t sell it for numerical purposes, it will be difficult to have a good charging model.

This is actually a very contradictory thing.”

Everyone is still stuck in the current mainstream game profit model design. After all, these are things that have been verified by the market and the planners have spent a long time studying and playing with.

For example, the equipment upgrades of each sect in Sword Net 3, and the dungeon strength...

These are all built under the numerical framework constructed by numerical planning. At different levels, every point of attack power is marked with the price, and they will also calculate inflation based on time. For example, a point of attack at level 60 is worth 100 yuan, but at level 90, the value of attack power is changed to 50 yuan.

There is also a decrease in marginal effect...

But the game of dota is only a little longer, and every time everyone starts, they will return to the starting point and compete at the same starting line, which makes traditional MMORPG designers feel extremely troubled.

"There are so many dota players, as long as you make it, you will definitely not have to worry about making money, right?" an art classmate said with a smile.

The planning classmates looked back and looked at him like an idiot.

The art classmate lowered his head in shame, although he himself didn't understand what he said wrong.

Guo Weiwei smiled contemptuously.

This is the difference in thinking between art and planning.

What arts consider is that a beautiful game with [quality] and [artistic sense] will inevitably make money.

Just like many painters, they feel that paintings with artistic value will naturally be appreciated by people who know how to appreciate them.

But the planners know that all the value is after being [artificially designed].

Gold itself has no value, and it becomes expensive because people give it value.

All virtual games themselves are worthless, and are value given and designed by the planners.

Now the planners want to find the value that can be carefully designed on the game dota.

But unfortunately, they didn't find it for a while.

"But there are many players in Dota now, but I don't know how to make money from them."

"Is it okay to sell the value?"

"No, haven't you heard what the boss said just now? If you sell the numbers, this game is not a fair competition, and it is likely to lead to the loss of a large number of players."

"Will it be like the Jin Dance Troupe?" A planner suddenly remembered something, "Jin Dance Troupe is also worthless, and the official makes money by selling fashion."

"Fashion? These heroes are all weird and not beautiful at all. Where can they do fashion?"

"And I think there is something very different between dota and Jin Dance Troupe. Jin Dance Troupe is a purely operational game, and dota has the value of numbers growing in it. Although this value will be zeroed after each game ends, the value of numbers does indeed grow in a single game. It is more like a battle game, a condensed rpg team battle."

"Well... Indeed, for games with combat, the numerical attraction is definitely far greater than the appearance attraction. If it were me, I wouldn't be willing to spend money on fashion or something."

"Hahaha, indeed, isn't it good to have a white ticket?"

"Where is the free advertising model?" said a planning classmate. "There are only a few ways to make money, one is e-commerce, and one user pays. Now it seems that the value of paying users is not very high, and it may be used to do e-commerce advertising or something."

"Um……"

Everyone fell into deep thought.

But they quickly gave up thinking.

"Forget it, let's see how Bomi does it in the future. Since they have made dota into a game alone, they must have thought of a way to make a profit."

...

After Bomi's DOTA game-related promotion was released, it immediately became a hot topic in the game circle. Many people didn't know about the dota game and map before, and they also began to pay attention after this promotion.

Many people even downloaded the current war3 game and played the dota game map in order to know why such a 10-person battle map was favored by Bomi Company.

During this year, dota was originally a minority game, and its circle was so big, but it became popular all of a sudden. Even if the dota independent game was not online yet, a large number of new players were poured into the dota map.

Although many people were attracted in because of curiosity at the beginning, after playing for a while, they were immediately attracted by this new competitive mode.

"Damn, this game is too great."

“I didn’t understand why Bomi chose such a game for a brand new independent production until I played this game.

I finally understand now that this map is really amazing. Several of my roommates and I started to get involved in this game last week, and now we can't stop playing it. We have to win a handful every night before we can sleep. The result is...

Sorry, it's dawn, I have to go to bed after typing these words, otherwise I can't bear it."

"Hahaha, this is too real. To be honest, I am the same. Since I played the game dota, I feel that every day has passed very quickly and I can't stop at all. I always want to win another game."

"Yes, dota games are obviously not as rich in content as other large games, such as growth lines, mission lines, and social networking. But such a game that fights in a small map has a super magic power, which is really impressive."

dota is a landmark competitive game. Its emergence has successfully opened up a new type of game. After dota, many games were called "dota games". It was not until a few years later that dota games would be replaced by the word moba. It is conceivable how excellent this game is.

Games have been developing for many years now, and countless game types have appeared. Many game segments are quite mature and it is even difficult to create new games. However, dota can break out of such an environment and become synonymous with new game types. It is very difficult.

In the dota game, there are 10 players participating in the game, divided into two camps, close and natural disasters, each with a base in each camp, and each player can choose a hero to control it. This hero has unique skills, and whoever destroys the opponent's base first will win.

It looks like a very simple map, but because of the complexity and changeability of the hero design, the game becomes exciting. In addition, the players cooperate and fight each other, and the opponents encountered in each game are different, so there are huge changes and attractiveness.

For players in World of Warcraft or Warcraft, the dota game continues the world view of Warcraft, so it will feel more subtle, allowing them to experience a new pleasure from the official history of Warcraft.

Many players who are familiar with Warcraft actually want to see how the familiar heroes fight, and what kind of experience it will be if these heroes break away from their original camps and combine into a new team.

This feeling is very similar to the Three Kingdoms fans who always like to discuss. After all, the general during the Three Kingdoms period was the best in the world. If Sima Yi joined Liu Bei's camp, or if the Three Emperors formed a team, what changes would happen.

Imagination alone can make people feel boiling in the skull.

Dota is such a game that brings together heroes from different positions that everyone knows to decide the winner.

Different heroes have different skill designs, and these skill designs are also in line with the characteristics of the heroes themselves. When they fight against each other, they will reflect a colorful story.

Although the game lasts not very long, and may only range from half an hour to one hour, it feels like I have experienced a new life and a brand new story, and the protagonist of this story is himself.

Dota games are equivalent to condense a traditional MORPG that focuses on PK team battles into a small map battle. In this process, players are not without growth. For example, you need to constantly make money to obtain better equipment, and you need to upgrade to improve your hero's attributes and skills...

These are actually very similar elements to mmorpg, but in traditional mmorpg, the process is infinitely lengthened, and it may take one to two years to experience the joy of a relatively high level and high equipment. However, in dota games, this time is infinitely compressed and becomes a half-hour experience.

When all this is brought back and again, players will be happy to grow and fight again and again, they will be infinitely addicted to such a cycle.

In addition, dota games have their own powerful charm, which is mainly reflected in the complexity and change of each game, as well as the different hero skills designs, and seemingly simple but actually has a very deep game depth.

Players will have a similar experience of gambling when playing this game. If they lose, they want to win, and if they win, they want to win more.

This game itself is a model of zero-sum game. The so-called zero-sum game means that in the confrontation between players, one side will inevitably fail, and there will be almost no draw.

It is difficult for gamblers to quit drugs, not because they lose for a long time or win for a long time, but because there are both losses and losses. Only in this situation of alternating wins and losses will people continue to get addicted to it.

...

And dota has a very important and excellent gene, which is that it fully meets the needs of players for personalization and show off.

Although winning or losing is a result, it is very important. In addition to winning or losing, in this process, everyone can basically find their value and fun in the game.

For example, a supporting role, if you insert your eyes well, you can successfully turn the opponent's vision, help your teammates successfully, protect your core, and also get quite happy.

Players of the main C make money quickly and can kill people and take heads in the game, and can get stronger pleasure.
To be continued...