The WeChat account is about 100 million.

Although Bomi clarified it with the statement of "too exaggerated" and did not announce the final figures, industry insiders generally believe that Bomi successfully promoted WeChat payment through WeChat red envelopes through launching it with a slight effort.

Previously, Sina Weibo and Alipay had red envelope activities, but why did WeChat red envelopes be so popular and successful?

First of all, the product design of "WeChat Red Envelope" follows the principle of simplicity and ease of use, which is a very important prerequisite for becoming popular.

Users can automatically associate the "New Year Red Envelope" activity, choose the number and amount of red envelopes to send, as well as blessing words, and pay through "WeChat Payment", and then send it to friends;

The recipient will get the corresponding profit after opening it. He only needs to associate the savings card with WeChat and withdraw cash after one working day.

Moreover, due to the "grabbing" action of WeChat red envelopes, it is more game-oriented and more humane than Alipay's negotiableness. Secondly, the launch of WeChat red envelopes combines the right time, place and people.

What is the time?

"The end of the year is approaching, and everyone has a strong psychological need for grabbing red envelopes" (Tenpay Vice President Wu Yi said), especially among young people; and during the Spring Festival, as a large number of young people in first- and second-tier cities return to their hometowns for the New Year, WeChat red envelopes that have been detonated among young people will be brought to third- and fourth-tier cities and spread to their relatives, classmates and elders.

The right place.

WeChat red envelopes are based on the WeChat platform and have strong social attributes when disseminating and spreading; Sina Weibo's "red envelopes" are more like a marketing behavior, which actively stimulates users to interact. However, because the relationship between Weibo is not private, users' active participation and influence are limited, and the number of red envelopes they offer every day is still limited (this is a bit "weird").

However, in WeChat, since sharing is based on the trust between users, point-to-point red envelopes and groupings are also more private and entertaining, so users are more willing to share actively.

Then there is the people and.”
Chapter completed!