Case 3:

Why can't the national-level famous Dezhou braised chicken with a history of 300 years beat Zhou Hei Ya?

When Zhou Hei Ya was listed in Hong Kong, its annual sales were close to 3 billion yuan and its profit was 700 million yuan. The national-level famous product of Dezhou Braised Chicken for 300 years can be sold for about 500 million yuan this year. Boss Cao really respects me.

How many years has Zhou Hei Ya been with such a high reputation in Dezhou? You may say that there are fewer Dezhou braised chicken stores. Dezhou braised chicken currently has 1,500 stores. Zhou Hei Ya is not much different from it, and they all sell poultry.

What is the difference between a very traditional and a newly emerging company?

If you don’t think about it carefully, you will feel that they are actually very similar. How big is the difference between selling chickens and ducks? What is the difference?

The history of Dezhou braised chicken evolved along with the transportation line in China. The heyday of Dezhou braised chicken had two stages.

The first is that the Grand Canal has moved across the country, and the second is that the railway has moved across the country. Dezhou Braised Chicken, which uses transportation lines as the main idea, has opened its main stores along the highway line until today, mainly appearing in the highway rest area.

What changes have consumers changed since the development of transportation lines today? It took several days to get from Dezhou, Shandong to the imperial capital by boat from the Grand Canal, and it took one day to take the train.

What does this mean? It means that people have to eat at least two meals on the road. But today, it’s too fast to go from Texas to the Imperial Capital. Not to mention eating, you can’t finish a pack of melon seeds. At this time, would you like to open a whole chicken on the train?

This is how Texas braised chicken was killed. Consumers' preference for taste has not changed, but the consumption scenario has changed.

What is the concept of Zhou Hei Ya today? It is a meat snack food.

It looks almost the same, but one is arranged along the traffic line and the other is walking into your doorstep in the form of snacks. The convenience store under the office building is a world of difference.

3. When the times abandon you

I won't even say goodbye

This world has undergone tremendous changes due to the Internet. If you don’t understand this change, you may become a person from the previous era.

When this era abandons you, I will not even say goodbye.

In addition to the Internet and mobile Internet, artificial intelligence is also rapidly changing the world.

The first game of Bomi Go master defeated Lee Sedol, and Bomi invited me to be the live broadcast host.

At that time, the Go commentator around me was a professional ninth dan. I asked him before the start: "What do you think will happen if you win or lose?"

Because before that, the best result announced by Bomi Go master was to defeat the fifth major.

But in a Go master, the nine dan and five dan are not four dans, but four dans. So they don’t think there is no need to explain if a nine dan plays five dans.

In addition, they think Go is an art with inspiration and subtle artistic points.

They believe that artificial intelligence is just computing power, using art to fight computing power, and they think that these are two worlds with different levels.

I believe that these five games ended with 4:1 have a huge impact on the entire Go world. Today they use artificial intelligence to help small players re-understand Go and re-understand why artificial intelligence beats them.

Why? It is actually very simple: the computing power of the human brain is very limited, so in this case, we condense a large amount of life experience into a state where we do not need to be calculated from the beginning.

This is why we have to memorize the multiplication table of nine or nine, because we don’t need to calculate it from scratch. For example, seven or eight is fifty or six, which has become an instinctive reaction.

Chess, fixed formulas, and experience are all ways to save computing power, which is a way for us humans to evolve to this day. But computers are not. Computers are always counting from scratch, and each step is calculated as the probability. There is an 81% chance to make such a result, and there is a 72% chance to make such a result, and there is an 81% chance.

Every time you calculate it from the beginning, there are huge computing resources behind it. So you calculate something beyond your experience and formulas, and calculate a brand new logic.

The boss of Bomi Company told me that the future will only change faster, and artificial intelligence is this future.

Let’s think about when the word “star” began to be born? When did they start to become rich?

Gu Via

Why did Mei Lanfang become known to everyone after the Huiban entered Beijing 200 years ago? He had a great master in art, and more importantly, he caught up with the era when the record was born.

The largest theater back then only accommodated more than 100 people, and today it was only 1,000 people smaller. But the appearance of the record allows your voice to be copied and heard by more people.

Therefore, singers become celebrities or rich people after they have royalties. Because your ability to act, sound, performance, and images can be copied, and the abilities of individuals are infinitely magnified.

Including Wen Yi, because her abilities were amplified by the Internet, she became a person with huge energy.

I believe that the era of artificial intelligence replicating a person's behavior and execution ability will come quickly.

I believe that within this year, you can see a cup of coffee the champion of the Robot Simulation Coffee Competition on the streets of the Imperial Capital.

Why is hand-making coffee a niche behavior? Because good baristas are scarce talents, and the things they can do in a day are as limited as surgeries a doctor can perform. The best baristas can soak 20 cups of coffee a day. When they soak 25 cups of coffee, their attention will drop and they will drop to a lower level.

This is why no matter what beans are, industrial products, Starbucks, are deep-roasted coffee. Because deep-roasting can make all coffee beans into a taste.

No matter which store you are in Shanghai or any store in the Imperial Capital, you drink Starbucks coffee. This is something that is forced to you in the industrial age. But in essence, coffee is the same as tea. In fact, every pack of coffee beans is different and has rich levels.

Maybe this year, we can drink this rich level on the streets of the imperial capital, and every cup of niche coffee is different. Because this behavior can be copied in the space.

Today, doctors’ experiences can also be copied.

We have several investments related to medical care, which have used a lot of the experience of the best doctors in the world and the country. It includes how we judge some medical images and how we judge a person's brain lesions.

If we get the data on brain magnetic nuclei for ten years, we know what he looks like when he is 70, what he looks like when he is 80, and when he is 81, he has Alzheimer's disease. How do you see some shrinkage in his hippocampus? What are the rules?

It is difficult for a doctor to remember the complete changes over 10 years, and even more difficult to remember what changes are happening in the hippocampus area of ​​1,000 people (the brain area that helps humans handle long-term learning and memory events such as sound and light, taste).

But as long as he can make accurate results judgments, the computer can help him find some rules, some fixed patterns that are different from your imagination. It turns out that such evolution is a law of hippocampus evolution.

We have invested in companies that can help more doctors in the operating room, similar to allowing you to see more clearly in the operating room.

If it can be harmed and alive, when you open a patient's abdominal cavity and if different organs inside can also have different colors, I believe that for a doctor, it can reduce stress and make mistakes.

So today's vision and judgment assistance of artificial intelligence, including artificial intelligence, to chemistry, biochemistry and other fields, including advances in engineering, can allow some changes in weak light to be visible through engineering amplification. Such projects are quickly entering our lives.

I believe that a doctor who first embraced these new technological changes may be like the singer who first embraced the record. Your abilities will be copied and expanded, and you may become the person who sets new standards.

If you still refuse this infrastructure to enter your life, you may find that the world has turned pages and cannot see clearly what changes have happened to the original world.

It seems to be the same world, but it is really not the original world, not the era when it expanded through the Grand Canal and through railways.

Today’s consumers have changed, and so have the times.

Although the Internet era is already an era that forces you to worry inside.

We usually have two ways to deal with such anxiety, one of which is rational: "Total negation, this is the Ponzi scheme, this is a bunch of liars."

But my thinking pattern has changed a lot in the past two years.

The media must have the ability to think independently and doubt. So, the most common sentence I said was "No, I don't think so" and "Yes, but", and now I will use "Yes, and" to think about problems.

This is the change in my mentality over the past two years. All new things come out in a mess, and all new things come out in a mess, but as long as you believe that it has the power of subversion at the bottom, please accept it with an open mind first.

To sum up, in one sentence:

The wheel of history rolls in, turning faster and faster, you have to break your arms to survive. Otherwise, jump up and see where it rolls."
Chapter completed!