Chapter 50 Hot
Xue Xianggang cleaned up the cup and plate that had just been messed up, and Xia Yu ran back: "Secretary Xue, the layout is almost done, how many copies are printed?"
Xue Xiang pondered for a moment and said, "Five volumes."
He pondered just now, and was actually calculating the price. According to his idea, this issue of "Leaf Crocodile" was launched, with a price of octagonal each (it is already a high price now), and five copies were printed. If all sold out, the money could be worth four yuan. It would be considered as the remaining amount in the department, and it would be about five yuan. It would be enough to deal with the year.
"What, five volumes!" Xia Yu was shocked.
Xue Xiangqi said: "Why, isn't there enough paper? This is really a problem. Why don't you print less first and buy paper tomorrow to complete it."
Xia Yu said: "It's not a paper problem, but it's really printed too much. On weekdays, one volume has to be sold and given away half-sale, so that it can barely be released. At present, even if our revisions are effective, it's impossible to get five volumes. There are only more than four people in the entire Philosophy system."
Xue Xiang smiled, but no longer explained, and only let Xia Yu copy it. Xia Yu was helpless. As the saying goes, a senior official would kill people, not to mention Secretary Xue, who was several senior, had to bow his head.
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Another winter is coming. The deep winter in the ancient capital this year is particularly lively. From the beginning of winter to now, more than a dozen snowfalls have flown. Last night, the north wind was tight again. Yanyuan geese feathers flew. When the sky was bright, the colorful purples and reds of Yanyuan had turned into pure white.
It was only seven o'clock, and the Propaganda Department of the Youth League Committee of the Zhe Youth League Committee, except for Zhang Jinsong who asked for leave, including Xue Xiang, a total of eleven people gathered in front of a quiet flower bed in Siji.
Xue Xiang was coated and felt hat on the flower bed, and was waving his eyebrows and assigned tasks, and he said with great success. Everyone received the "rule" to resist the table, lift the bench, and carry the books. They dispersed in groups. Soon, at the intersection of the five main roads of the entire Beijing University of Beijing, at the entrance of the two canteens, and at the corner of the teaching building, a strange book selling point appeared.
The reason why it is strange is not to refer to other places, but to sales methods. Originally, there were various student groups, as well as publicity units of various classes, ages, departments, and schools. There are many magazines and publicity journals sold on weekdays, but there has never been such a style.
But I saw a desk full of books. There was a standing board next to the desk, covered with big red paper, and ten big words were written in thick ink, "Each book is 80 cents, each person is limited to purchase two books". The content of the notice was concise and clear, but it was ridiculous to read.
Why do you think it makes people laugh? It turns out that when people see the purchase restrictions on the signboard, they immediately think it is something rare. They think it is not rare and dare to say "purchase restrictions". Only when the supply and marketing cooperatives sold in short supply goods in the early years would they hang out purchase restrictions. Looking closer, this item for sale is actually the most notorious publicity magazine "Leaf Crocodile". The things that are indiscriminately sold on the streets are half sold and half given away, and they dare to restrict purchases. With such a sharp contrast, why don't people read it and laugh?
Xia Yu had just put the table in the corner of 4 and 6. After a while, the table was surrounded by the fun. The people who could not see the situation in front of him were also curious. In addition, the problem of our people who liked to watch the fun was almost born, but no matter what men and women were. In a while, people gathered more and more. They were crowded with people.
Xia Yu, standing behind the table, was confused when he saw the situation. He really didn't expect so many people to come. You should know that every time "Leaf Cru" is moved by the "coolers" of the publishing house to various classes in the Philosophy Department to be distributed. Often, they buy one and get one free, and the class teacher forced the purchase indicators for the class. In this way, Mao Wuyi's "Leaf Cru" can't be published every month.
But now, Secretary Xue has just written ten words, but he is like a fish tide, and has come so many times. Xia Yu really can't figure out how Secretary Xue's ten big words have such great magic.
In fact, it was not that Xue Xiangbi Duan had magic, but that he applied the simplest sales skills in later generations, that is, to use the public's curiosity and rare psychology. This sales method can be seen almost everywhere in supermarkets in later generations, but in this current wilderness of marketing, it shows unparalleled power.
"Hey, are you mistaken? Are your leaders sleeping in a mess? The price of "Leaf Crocus" that no one wants is actually doubled. They even said that there is a purchase restriction. Even if you give it for free, I don't want yours." The current situation is quite righteous, and students are also eager to seek truth and are not afraid of the school leaders. They are naturally straightforward when speaking.
"That's right, I've seen this leaf clover, it's so stinky. It's almost as a reading of the history department as a must-have poison, and I'm so embarrassed to show my eyes." This guy was even more rude, two sarcastic and sarcastic sounds, which made the crowd burst into laughter.
Xia Yu was not good at speaking, and his face was ashen, but Xiao Li on his side was a clever man and smiled and said, "As the saying goes, "It's not a business to go to the business. Everyone, we didn't go to the business to ask you to buy it. It's better for you to get around yourself, it's better to accumulate virtue."
"Why, if you do it, I will say it if you don't. It's not good, it's not good. The eyes of the general public are sharp." The one who said "poisonous substance" had now spared his poisonous tongue.
Xiao Li smiled unabated: "This colleague also said that the eyes of the masses are sharp, but the eyes of the masses cannot have special abilities. Just look at the pages to know the contents, right?" After saying that, Xiao Li increased the volume again: "Sons, you all know that there must be a reason for something abnormal. Since we dare to increase the price and limit the purchase, there is naturally our reason. We will not be in a cold weather. Let's come out to tease you, is it good or bad, or just take a look!"
Xiao Li was really sharp and pointed at the point of the first thing. Many people were already curious. When he said that, they immediately squeezed forward, took a copy and flipped it out. After this, they were furious.
"Xu Zhimo! Farewell to Kangqiao!"
"Dai Wangshu, Rain Alley!"
"I left gently, just as I came gently, I waved gently, saying goodbye to the clouds in the west..."
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In an instant, screams and shouts came one after another, and some people even recited the poems in the book loudly. This recitation was like a huge rock smashing in a jar, and it was immediately a situation where water was splashed by the jar. Because of the life of this moment, because of the information, not everyone knew about the celebrities such as Xu Zhimo and Dai Wangshu. At first, they didn’t feel that it was amazing to just listen to the author’s name and the name of the poem. When these lines of poetry came out, the purple air suddenly came from the east, and the rays of light shone into pieces, shattering the youthful and restless hearts.
For a moment, the small desk was completely blocked, and there were people behind him constantly crowding. Fortunately, Xue Xiang was prepared and prepared to set off the electric speaker. Xia Yu held the electric speaker so much, and the commotion and crowding immediately faded and began to line up. These people were all young people. In terms of quality, the Republic at this time was undoubtedly the top group, so naturally they would not keep making noise. The previous slut was just a sudden "baby", and the heart was hard to recover, and the group effect was also the result.
At this moment, a group of people lined up, and no one felt that 80 cents were expensive anymore. Some couldn't even argue with Xia Yu and Xiao Li, who were in charge of selling books in front. They wanted to buy more books, so they took them home to make New Year gifts for their classmates and friends. Here, someone just said that they wanted to buy more, and they didn't wait for Xia Yu and Xiao Li to bargain. They quit after hearing the sound, for fear that the guys in front would make a desperate move and buy too much, and they would be gone if it was their turn!
The public was outraged, and the front was unable to buy more, so they had to retreat. Soon after, they stuffed the book into their bag, then slipped into the end of the team, and started a new round of shopping!
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But Xue Xiang had arranged tasks for everyone in the flower bed, and slipped into the cafeteria for breakfast, then returned to the office and was sleeping in a daze. When the door was knocked open, Xue Xiang raised his sleepy eyes and looked at it. But seeing Li Li's original neat middle part, there seemed to be scratches on his face, and he seemed to be a general who had defeated the battle, he was shocked and said anxiously: "Old Li, what's going on? Is there something wrong?"
"Hmph, humph...book...book...remember, it's a big problem, five magazines are about to shine, print them quickly, otherwise... they really can't hold it!" Li Li raised his throat, panting like a bellows, and finally said a word. No wonder, a person in his forty years ran for more than a mile in one breath, climbed a floor, and didn't sit down on the spot, even if he had good physical fitness.
"What!"
Xue Xiang was really shocked. He never expected that the sales prospects were so hot. He originally planned to be sold out for five books, but the expected time was two days. Unexpectedly, he would have to stay alone in one morning.
At this moment, Xue Xiang did not dare to delay and asked Li Li to go to the scene to preside over the situation. He personally led Xia Yu and other publishing house members who followed Li Li back and got into the printing room.
After a long time, the entire Beijing University seemed to have been ignited by this book, and the fire gradually spread. In the end, not only Beijing University, but also Tsinghua University, Beiyou, National University, and even the young gangsters in Sijiu City were burned to death. A book called "Leaf Crocodile" instantly became popular in the ancient capital. Especially for young people, whether it is by the seaside of Shicha or Beihai Park, you can hear "I wave gently" and "I hope to meet a girl with sorrow like lilacs."
"Leaf Crocodile" became popular, and the Propaganda Department of the Youth League Committee of the Kyoto University Department has released it!
In just a short day, no, in two and a half days, "Leaf Crocodile" sold more than 1,660 copies, and the machine was not stopped until it was exhausted. Of course, the reason for the suspension of the sale was naturally not because of the paper problem. After all, buying paper was only a few steps. The main reason was that "Leaf Crocodile" became popular, and it became popular, and even the scalpers were born in advance. (To be continued)
Chapter completed!