"Isn't it just a driver's endorsement? Is there anything I have to worry about?"

After Zhang Yifei came to his senses, he smiled at He Lang and replied.

He is no longer the new rookie, he has been chatting and laughing with all the senior executives of F1, and a senior executive of Huaxia Petrochemical still can't scare him.

"Just not be nervous, let's go in."

After He Lang finished speaking, he took Zhang Yifei into the Huaxia Petrochemical Building.

The two of them came to the reception desk. He Lang chatted with the receptionist for a few words and explained that after making an appointment, a person who looked like a secretary came down from the elevator and walked to Zhang Yifei.

"Hello, Mr. Zhang, Mr. He, President Tang is already waiting for you in the office. Please come with me."

After saying that, the secretary walked in front of him and led the way. Zhang Yifei and two others followed her and took the elevator to the high-rise office on the top floor.

When the elevator door opened, Zhang Yifei saw that the interior decoration style was very high-end and luxurious. After all, he was a national giant enterprise, and his strength and scale were all there, and it was impossible to be like a small company.

Another point is that the main overseas business of Huaxia Petrochemical Refining and Chemical Engineering subsidiary is to compete with other world-class petrochemical companies such as ExxonMobil and Shell to compete with oil and gas chemical plants in Africa and Southeast Asia, which also requires a little brand to show its strength.

Walking through the long company corridor, Zhang Yifei and his two men came to an office. The secretary knocked on the door twice, and a deep "Please come in" came from inside.

Hearing this voice, the secretary pushed open the office door and then made a "please" gesture to Zhang Yifei and He Lang.

To be honest, Zhang Yifei felt a little nervous when he saw this series of processes.

He has seen big names in top companies, such as Ghosn before, but Renault and Nissan's dual CEOs, both the world's two giant auto companies are in control.

However, Zhang Yifei is afraid of dealing with some conservative and domestic "official" style because it is not suitable for his simple and crude personality, and his efficiency is also terrifying.

It is very likely that a small thing requires facing various official accents and twists. This can explode the mentality of Zhang Yifei's habit of pursuing speed and efficiency!

When he entered the office, he was completely different from what Zhang Yifei was worried about. What he saw was a middle-aged man with a national face and a shaved head. The first impression he gave was that he was very energetic and capable.

Seeing Zhang Yifei and He Lang coming in, Tang Qiang took the initiative to stand up, looked at Zhang Yifei a few times, and then said in a breathless voice: "At such a young age, you can enter the F1 team and become the world's top driver. You are really a hero-like boy."

"Thank you, President Tang, you praised it too much."

Zhang Yifei said modestly with a smile, "This does not require establishing a tough image of a Chinese driver in front of the public. Under normal circumstances, Zhang Yifei is not that arrogant."

Seeing Zhang Yifei's calm and peaceful appearance, Tang Qiang's evaluation of Zhang Yifei was a little higher. After all, a teenager who achieved such achievements would be most likely to be glamorous when facing praise.

But this is completely invisible to the young man in front of him, and he is much more indifferent than he thought.

Such people are either truly strong in their hearts and will not be disturbed by external praise or ridicule. Or they are proud of themselves and do not take ordinary praise and praise seriously.

However, Tang Qiang felt that complimenting with his own identity and status was not as valuable as it was.

"Come on, sit down first and say, Xiao He, you can sit down too."

This is not the first time Tang Qiang has seen He Lang, and has had many dealings with his father. He also knows that members of the board of directors of Huaxia Petrochemical have a close relationship with He Lang's father, so naturally they are not so irrelevant to him. They are completely in the tone of their younger generations.

"Thank you, Uncle Tang."

He Lang also replied politely.

The three of them sat on the sofa in the office, and Tang Qiang smiled and said, "I know you young people like to be direct, so I'm younger today."

"Yifei, the driver spokesperson plan, Xiao He has told you, right?"

"Well, I already know."

Zhang Yifei nodded. He liked Tang Qiang's capable style very much, but he was afraid that he would go around the official voice and not talk about the key points.

"Since you already know, I won't go into details. After this negotiation between the London negotiating team, I agreed that you are the best candidate for the driver's spokesperson. I wonder what your opinion is?"

The so-called London negotiating group is that in order to win the naming rights of F1 and deepen the cooperation and global promotion between the two sides. As a result, the vice president of Huaxia Group led a total of six people to London to negotiate with F1's "head" Bernie Eccleston, and Tang Qiang is also a member of the negotiating group.

The negotiation team is currently in China Group and is fully responsible for F1-related signs, and selecting driver spokespersons is naturally their responsibility. He Lang recommended Zhang Yifei before, so after they came to Europe, they also investigated Zhang Yifei's experience and background in detail.

As the first F1 driver in China and has a certain reputation and influence abroad, Zhang Yifei is undoubtedly the most in line with the driver's spokesperson requirements.

All they had replied to He Lang before and expressed their thoughts of talking to Zhang Yifei in person, so the current scene came about.

"I'm fine."

Zhang Yifei did not say nonsense and directly expressed his meaning because he could not find any reason to refuse.

After all, after becoming a spokesperson, you will receive a valuable endorsement fee, which can alleviate Zhang Yifei's current financial pressure.

And becoming the spokesperson for the drivers of the F1 Chinese Grand Prix will also greatly enhance your popularity. Fame is equal to money, so some traffic in later generations will be so valuable. Now Zhang Yifei also needs traffic and fame.

"Sure enough, young people just do it."

After Tang Qiang said this, he continued: "As for endorsement fees, it should actually be negotiated by a special marketing department. But I know your current situation, the Toyota technical team is evacuated, and the basic salary contract signed with Prost team is definitely in need of funds."

"So I'd rather be more direct. Let me tell you a number now. Huaxia Petrochemical's initial price for your endorsement fee is one million US dollars for three years, which is equivalent to the endorsement fee of the top domestic stars."

This era has not experienced the era of the rapid rise in entertainment stars' income in later generations, and it is always exaggerated with hundreds of millions of income. In the late 1990s, except for some top-notch and obvious things in Hong Kong and Taiwan, the cost of domestic endorsements was only around hundreds of thousands to millions.

One million US dollars, according to the exchange rate of this era, is about 8 million RMB, and the average annual endorsement fee is nearly 3 million RMB in three years.

Tang Qiang is not exaggerating about this, and can be regarded as the top star endorsement fee in China.

But this money is nothing to an F1 driver. Others don’t know Zhang Yifei because of his age, but he remembers Schumacher’s income clearly.

Take 2000 as an example. Schumacher received an annual advertising revenue of up to US$4 million, and this figure reached its peak in 2005 and will have US$6 million!

Zhang Yifei dared not compare with Schumacher at his peak. Even if he took a step back and compared with Schumacher now, he could only be regarded as an unknown small character.

However, after converting the advertising costs, I don’t even have ten, which is a bit too cold. More importantly, the signing time is three years, which means that if Zhang Yifei “appreciated” in the future, he will still only get so much money.

You should know that the endorsement and sponsorship of F1 drivers is not like ordinary celebrities. They only need to shoot an advertisement and can buy and sell it with one stone.

Under normal circumstances, the sponsorship endorsement of F1 drivers will be placed on the manufacturer's brand logo on the racing suit. This is why the F1 drivers I saw on TV have various "small advertisements" on their clothes.

And this is also a measure of a driver's strength and fame. If you don't know how strong and status the driver is on the track, the easiest way is to see how many advertising endorsements there are on his racing suit.

If there is no one, just a piece of whiteboard, basically the driver is either a playboy or a rookie.

The advertisements on the racing suits, as long as they can stand on the F1 track, they will have the opportunity to appear in front of the camera no matter what. After all, in the F1 main competition, there are usually only 20 drivers on the court, and even the drivers who are good at playing can get a little shot.

This is equivalent to every F1 track, which is a global advertising.

Zhang Yifei thinks he is not a person who speaks a lot, but he really thinks it's a little less than a million dollars, let alone signing a contract for three years.

"President Tang, since you are so direct, I will just say it. I can't accept the price of one million US dollars for three years. Both the time and the amount are lower than my psychological expectations.

When Tang Qiang heard Zhang Yifei's words, he was not angry. Business was originally something he wanted to negotiate.

"Yifei, you have to know that without achieving F1 results, this money is considered a venture capital, but it is actually not a lot."

Although Zhang Yifei signed the F1 driver contract, it is still unknown whether he can gain a foothold in the F1 track. From the standpoint of Huaxia Petrochemical, they are equivalent to paying three years of speech fees in advance. If Zhang Yifei is laid off and withdraws from F1, the money will be wasted.

"I have confidence in my strength and believe that I am worth more than one million dollars in three years. If you don't have confidence, you can consider the drivers who have become famous."

Zhang Yifei is not a businessman, so he doesn't have much bargaining behavior. If the gap is too big, there is no need to waste time at all.

Zhang Yifei was short of money, but he hadn't thought of "selling himself at a low price".

"What are your psychological expectations?"

Tang Qiang asked back, he wanted to know Zhang Yifei's offer.

"One million USD, one sign per year!"
Chapter completed!