The next morning, He Lang still drove to the hotel to pick up Zhang Yifei. However, this time he did not bring He Ziling here. After all, today is a formal business negotiation, and it is still at the level of tens of millions of dollars, so naturally he can't laugh.

Even the car He Lang drove over was changed, not the Subaru Sti from yesterday, but a Mercedes-Benz Maybach, which showed its business attributes to the extreme.

"Brother Lang, I feel a little unbearable to ask you to be a driver today."

Zhang Yifei, who was sitting crossing his legs, couldn't help but tease him at He Lang who was driving.

He had driven the Mercedes-Benz S-Class before and ran across the New North Raceway in a "suit thug".

But to be honest, when you really reach the S or Maybach level, sitting in the back row is a real enjoyment. This does not mean that cars of this level are not well controlled, have poor comfort, poor power, etc.

Instead, the wheelbase is here. Cars with long wheelbases will never have the accuracy of short wheelbases. They will hit wherever they point!

"Don't behave yourself when you get a cheaper one. When your legs are ready, you will be the driver again."

"no problem!"

He Lang drove this Maybach and took Zhang Yifei to the appointment location. In fact, the one who met this time was an old acquaintance, which was Tang Qiang, president of Huaxia Petrochemical's overseas business.

The two sides have worked together once before, and they are quite satisfied, not to mention that Zhang Yifei is still the image spokesperson of the Donghai International Track, and the racing suit also has the logo of Huaxia Petrochemical.

Because he had dealt with him, he knew that Zhang Yifei liked a direct style, so President Tang also maintained high efficiency and spoke out Huaxia Petrochemical's investment requirements straight to the point, instead of going around in an official accent.

Huaxia Petrochemical's idea is actually the same as the reason for sponsorship by CCTV, which is to increase overseas popularity. It is just for the markets in Africa and Southeast Asia, and the other is for the international right to speak.

The main reason why Huaxia Petrochemical is willing to invest is not to control the Prost fleet, but to Zhang Yifei.

It can be said that Zhang Yifei is currently the first athlete in China to be well-known in major international influential events. The other one will have to wait until Yao Ming logs into the NBA the next year to gain enough popularity.

As for the various Olympic champions, to be honest, because it is not a commercial event, it is actually not well-known internationally. Even if it is a phenomenal domestic superstar, Liu Xiang, due to the unpopularity of 100-meter hurdles, not many ordinary people around the world know him.

So now Zhang Yifei is a very useful "business card". Huaxia Petrochemical plans to sign a long-term sponsorship contract with Zhang Yifei, which is similar to the previous one-year advertising contract worth 800,000 US dollars.

"Yifei, this time we plan to pay $10 million to sign a five-year sponsorship contract with you."

President Tang threw out Huaxia Petrochemical's bargaining chips. Compared with the previous bargaining of 800,000 US dollars in a year, now it is directly worth 10 million US dollars in five years, which is a huge increase, and it has more than doubled.

However, compared with the price tags of other foreign giant companies, this quote is obviously much lower. You should know that even the era-word contract given by Puma has reached three million US dollars.

Moreover, Zhang Yifei also knew that in the second year after Yao Ming landed in the NBA, before he fully showed his potential, Reebok gave a sky-high contract of US$76 million for 10 years, with an average of US$7.6 million per year.

Of course, objectively speaking, Reebok has the gambling element, and Nike's quotation in the same year was much lower. However, the contract of 2 million US dollars per year is really too low for Zhang Yifei at present.

His popularity and global influence at this moment are definitely no less than Yao Ming in 2003!

If nothing unexpected happens, Zhang Yifei is now negotiating for endorsement of foreign brands, which will not be lower than Puma’s 3 million US dollars, and it will be a premium of US$5 million per year.

Faced with this kind of long-term contract, even with the mentality of giving preferential treatment to domestic companies, Zhang Yifei's bottom line is only about 5 million US dollars a year. The price given by Huaxia Petrochemical is too low, not to mention that it is because Zhang Yifei is very short of money.

"President Tang, I believe that you must have investigated and found out about the amount of Puma's endorsement contract. The sponsorship fee of 10 million US dollars in five years is too low. My offer is 30 million US dollars in five years!"

When Zhang Yifei told the price, it was Tang Qiang's turn to frown. He actually knew that the endorsement price of 10 million US dollars in five years was not in line with Zhang Yifei's current popularity and value.

Especially compared with those sports superstars abroad, Zhang Yifei is really a bargain.

However, the current price of domestic commercial endorsement contracts is not comparable to the quotations of those international giants, even the giant-level petrochemical companies that are "two barrels of oil" cannot do it.

"Yifei, your asking price is too high, I can't agree."

"President Tang, you are from the overseas department and should understand the market conditions around the world. My price is really not high unless you sign the contract with my short-lived mentality."

"But I think if you have this mentality, you won't sign a five-year long contract with me. I can say with confidence that you won't regret this 30 million US dollars."

"This is not a matter of regret, it is beyond our budget."

“I think it’s a matter of value.”

The two sides began to enter a fierce bargaining process, which is also a scenario that must be experienced in commercial negotiations.

To be honest, Zhang Yifei doesn't like this negotiation process very much. He is more suitable for simple and crude things. But now Junko Takeda is transferring shares with Brother Ma, and the amount this time is huge, and it determines the fate of Prost team and Zhang Yifei in the future. It is not possible to let Junko Takeda negotiate alone.

After some bargaining, the two sides finally talked about the amount of 20 million US dollars sponsored by endorsements in five years.

In the next five years, Zhang Yifei's racing suit must have Huaxia Petrochemical logo and assist in shooting a promotional video every year.

This price is a little lower than Zhang Yifei expected, but it is within the acceptable range. If it were a foreign company, the 30 million US dollars would not be discounted.

More importantly, this money is Zhang Yifei's personal income, which means that with Mr. Huo's previous $10 million sports fund, he can acquire shares of Prost team in his own name without finding a joint holding company, becoming the team's largest shareholder.

However, after Zhang Yifei finalized the contract with Huaxia Petrochemical, he still chose to continue to negotiate with other companies.

The reason is also very simple. Forty percent of the Prost team's shares, worth 30 million US dollars, is a historical event.

Although the Prost team is not in much better condition, the biggest difference from history is that the Prost team can see hope of rise and all members of the crew unite.

Despair and hope are just the difference between the same word, but on a fleet, it may be two completely different destinies. So 30 million US dollars is just the bottom line. Perhaps the price of Prost fleet in this world is higher, so Zhang Yifei has to make complete preparations!

Just like Hong Kong Island, in the next few days, Zhang Yifei met CCTV, Patriot Group, etc. At the same time, during these days, He Ziling came to the hotel to visit Zhang Yifei from time to time, and brought the soup to him every time.

Because He Ziling is really a little sad for Zhang Yifei now. After the crash of the Brazilian Grand Prix, he only had three or four days of cultivation to go from Hong Kong Island to Yanjing, and he almost never stopped negotiating with various companies every day.

Ordinary people have to suffer for several days when they fall heavily, and Zhang Yifei is holding this plaster leg and "runs around" with crutches every day. Even several times when He Ziling saw Zhang Yifei get out of the car, there were crystal beads of sweat on his forehead.

Yanjing is in the north, and the temperature is not high now, only about ten degrees. So Zhang Yifei sweats on his forehead every time, and he can understand the pressure behind him.

When he was in Europe, He Ziling admired Zhang Yifei's efforts very much because she thought that a hard-working man was the most handsome.

After so long, he is still the same Zhang Yifei who keeps fighting.

In terms of business, Zhang Yifei and CCTV did not reach an agreement because CCTV prefers to cooperate with fleets rather than controlling companies. In fact, it cannot require everyone who only needs advertising to develop in the direction of the boss.

The same is true for Patriot Group, but compared to CCTV, the reason why Patriot Group wants to cooperate is in addition to advertising, but also a kind of love.

That’s right, Zhang Shuling, general manager of Patriot Digital, is an avid F1 enthusiast and even obtained the Formula Driver’s License.

And in the face of media interviews, she also said that the degree of love for F1 is as important as her own life.

This is why in the 2000s, a domestic private enterprise that does mp3 suddenly sponsors McLaren team.

Just as Zhang Yifei said before, people always have some feelings, in addition to interests, businessmen also have the most simple love, which is more important than money.

So in terms of patriots, Zhang Yifei, a Chinese F1 driver, is very enthusiastic and can even be described as idol worship. But in the end, what Zhang Yifei wants is not an advertiser, but a car company that is truly capable of promoting the development of China's automobile industry, so he can only end up regretfully.

After experiencing negotiations between Huaxia Petrochemical, CCTV and Patriot Group, Zhang Yifei focused on the last company, which is Huali Automobile Group from Zhejiang Province.

In its realization stage, Huali Group may not even be as good as Patriots in terms of strength and scale. From a motorcycle to a car, the first counterfeit car model "Haoqing" was offline for two years, and basically no more cars were sold, and the production qualification of the car was not completely obtained.

But Huali Group has something that Zhang Yifei values ​​very much, that is ambition!
Chapter completed!