Chapter 165 Rough talk about endorsement
Bu Fan was very ashamed, and this word was indeed a bit sorry to the audience.
Seeing Bu Fan's reaction, Lan Xinling didn't say anything more about this issue. She just took over Bu Fan's contract, "Okay, you can just remember this matter anyway."
Bu Fan nodded repeatedly, "Sister Lan, is there anything else? If there is no such thing as I will go back to practice calligraphy."
At this time, it is best to find an excuse to leave, and then stand here and Bu Fan is embarrassed.
Lan Xinling looked at Bu Fan with a smile, but did not speak, but stood up and took out a contract and handed it to Bu Fan.
"Sister Lan, what is this?"
"You can see it yourself..."
Bu Fan took the contract and saw the economic contract?
"This is?"
Lan Xinling sat down and said, "When she came back, Mr. Qi told me that when she signed you, she made a statement and divided it into elastic share. She just joined you and the company to open 37, and you are three. When you reach the third-tier standard, the company will open 46. When you reach the second-tier, the company will open 55. When you reach the first-tier, the company will open 46. And so on. Although your fame is not as good as the first-tier, it will surpass the second-tier. The company will re-sign a contract with you and divide it according to the fourth-tier. Look..."
Under Lan Xinling's explanation, Bu Fan opened the new economic contract and looked carefully.
The contract is still a five plus three mode, and the division has indeed changed from the original three-seven to the current four-six.
The liquidated damages column in the new economic contract also rose directly from the original auspicious number of 8.8 million to 50 million.
If it weren't for the past, Bu Fan would have been shocked by the 50 million figure. Now, after two years of hard work, the company has not done anything to be sorry for him. Bu Fan can still accept the soaring liquidated damages.
The main thing is that he can only get three to six now. Bu Fan is now thinking about waiting for the two advertisements to be filmed just now, deducting the share and then paying the taxes, he can get nearly one.7 million yuan, and his assets will be instantly filled.
Thinking of this, I feel so beautiful. Bu Fan can accept everything else as long as it is not too much.
After reading it, Bu Fan still signed his name without saying a word.
After Lan Xinling took it, she called her assistant to hand over the contract with the signed name and asked her to take it to the Legal Department to go through the process. She and Bu Fan were waiting in the office for the assistant to send the contract back.
While waiting, Lan Xinling saw that Bu Fan was curious about the advertising endorsement. When he had time, he popularized Bu Fan: "The endorsement is divided into different levels, and international big brands are the most awesome. Of course, they have high standards, such as image, fame, background, and media attention, not less than one."
"They can all take on top celebrities. No matter how popular they have just been around for a year or two, it is a good saying: Real gold must be as good as copper fire."
"Then there are well-known domestic enterprises. The rich are all consumer goods and IT. They are willing to spend money even if they have money. The annual publicity fee of more than one billion yuan must be spent. They are definitely the father of the financial backer."
"The endorsement is usually signed every year. Now that the self-media is too developed, everyone is a paparazzi. If you don't play well, you will easily break your personality. There are more and more such things. I don't need to say anything about the negative ones, right?"
"Along the way is the local brand, it is not well-known and basically takes hundreds of thousands of dollars. Big stars will definitely not look down on it. Third-tier and fourth-tier people like it very much, take money, take photos, and leave."
"The most popular thing now is self-media advertising, such as blogs or apps. If you don't talk about endorsement, you can make a fortune by posting one by one, and you will be clean and neat. This is the real quick money."
......
These words made Xiaosi Bu Fan's eyes wide open. He was not qualified to know these tricks before, but now he heard them at first. The more he heard them, the more surprised he became. According to Lan Xinli's words, companies first make money, celebrities then post on Weibo, and cooperation depends entirely on character.
Such trivial matters are usually not bound by contract, and how to advertise products is all up to the artists themselves. If the blog company is not very satisfied and meets a star who is easy to talk to, at most, delete and post another one.
If you encounter someone who is hard to talk to, you can only pinch your nose and accept it.
For example, a few days ago, a female celebrity who was out of date on her blog was lying on the bed, her endorsement was placed in an inconspicuous place, and she couldn't even see it with a magnifying glass.
Of course the company is very angry, spending hundreds of thousands of dollars to be a background board?
Unfortunately, there is no contract, so I swallowed my teeth. I have already promoted it, and as for the effect...
That can only be said that people have different opinions.
The advertisements posted by first-tier celebrities or young and popular actors on their blogs are all required by big brands' endorsement contracts and are not endorsements for micro-business advertising.
Those small brands with no strength want to spend less money and do more work and find economic companies to discuss cooperation. Some celebrities will accept them, while others will not.
The reward for such advertising is basically a drop in the bucket for celebrities. Many people do not make money by relying on this. Sometimes they just want to connect with Weibo and take a long line to catch big fish.
The prices vary greatly, each item starts at least 100,000 yuan, and the maximum is one million yuan. No matter how many investors have, the father will feel that it is not worth it.
It is logical that if a star wants to endorse, you must try it yourself first, but in fact, few people fulfill their obligations. If it is a multinational brand and a well-known brand, it doesn’t matter, after all, they are not a one-time deal.
But small businesses hire celebrities to recruit businesses and try their best to recruit franchisees. For example, beverages, few people actually drink their own endorsements. And cars, who would drive a car worth more than 100,000 yuan out?
To sum up: A company depends on fame, while a celebrity depends on character.
As for consumers...
You can only do it yourself!
......
Bu Fan was so fascinated by listening to it that there were so many tricks here, Bu Fan felt like he was like a novice, knowing nothing, and learning everything.
It’s a pity that I still have a long way to go!
Until the contract was completed and Bu Fan got the contract and walked out of the office, he still felt his mind was like mud and turbid.
In the office, Lan Xinling looked at Bu Fan's back as he left, sighed inwardly, feeling that her agent was both a father and a mother, and her subordinates were too novice. She was helpless. Thinking about Bu Fan and the other three, she was glad that she had only four people under her.
Thinking that the company was about to expand the artist department according to Qi Qi's plan, Lan Xinling is now wondering whether she should dig a few more reliable agents back, otherwise if all the economic personnel are hers in the future, she is really afraid that she will aging before she grows old.
Alas! It’s not that she doesn’t work hard, it’s because this class of students is too difficult to lead.
The only thing that I was pleased that the people under my command were quite successful. When I thought of Bu Fan and several contacts, this kid was indeed motivated and knew what he should do. The resources the company found for him had never been wasted in his hands. It was much less worry-free than the other three. The directors who worked with him all said that his acting skills were good.
What do actors rely on? What they rely on are acting skills.
With acting skills and work, it’s only a matter of time before you become famous.
Bu Fan is an example. From obscurity to popular, he only took one work to finish his work, and now he has made his mark in his early twenties.
And he has a good personality. He has been in the company for more than a year. Apart from acting, he has been studying in school. He has never heard of any other bad private life. He is very regular and self-disciplined.
Adding up a few items, no wonder Qi looked at Bu Fan differently. Who has the ability these days has no temper? It is really rare for young people like this to be low-key and introverted.
According to what Qi Qi revealed when she was chatting with Lan Xinling a few days ago, she was planning to cultivate Bu Fan’s original banner of Orange Entertainment into a benchmark.
She could tell her appreciation for Bu Fan between the lines.
......
Bu Fan, who was walking lightly here, didn't know that his image in the hearts of the two big men in the company was so healthy. If he knew, he wouldn't hold the hands of the two big men in tears, telling them that he was helpless and was forced to do so. Since he had the system, even the 100G life films he had finally collected from the computer were thrown into the recycling bin. He dared to talk about other things. He said that he wanted to live a few more seconds.
Of course Bu Fan didn't know what he was doing now?
Bu Fan, who was floating back to the apartment, told Comrade Xiao Guo about his endorsement, so that she could also enjoy it.
Han Xiaoguo was of course very happy when she heard Bu Fan signing a million-level endorsement. Her salary consists of two parts, part of which is the guaranteed salary paid by the company. Datou is indeed the commission for actors. Only when Bu Fan earns more can she earn more.
This is the reason why one prospers and one another prospers.
Chapter completed!