Chapter three hundred and sixty-eight talk about the network again
"In the past, the producer directors of major satellite TV stations were simply the God of Wealth. Who wouldn't burn high incense to offer them?"
Lan Xinling poured tea for Bu Fan and sighed: "Now it has become a variety of video platforms, especially the three giants. Behind the bat, I have transformed into a listed company in recent years, and I have become a very glorious!"
"Didn't I hear that I lose money every year?" Bu Fan said curiously: "The Internet said that it was a huge loss of billions last year?"
"I know why there have been sky-high pay in recent years?" Lan Xinling said disdainfully: "It's not what these rich people have spent money on!"
"Ten years ago, even if Teacher Cheng was in a TV series, the maximum number of episodes per episode would not exceed 300,000, which is already the best."
"When the famous producer X was preparing to film a fantasy costume drama five years ago, most of the traffic actors had paid 40 to 50 million yuan. There was no way to choose a certain young actress and a certain young actor who had just become popular with the fantasy IP drama. At that time, their price was only over 10 million yuan, and it was no longer the same price now."
"In another three years, the price of first-tier traffic stars has increased by at least twice, or even ten times at most. The highest pay in the market today is an urban drama directed by a first-tier director, and a first-tier actress sold for 180 million yuan in pay."
"A well-known male actor paid only 2 million yuan six years ago, but after becoming popular overnight with a variety show at the beginning of this year, his salary was 70 million yuan, and the coal boss was scared to tears!"
Bu Fan curled his lips, who can blame this?
I just saw the so-called list of first, second and third-tier stars calculated through real-time big data in the Internet market. The one on the list is Yu, and the list is Baicai. Currently, there are at least 30 first-tier traffic.
"The overall pay for popular female artists is much lower than that of male artists. Currently, the first-line female artists recognized by the video platform include Ying Bao, Da Mi Mi, Reba, Tang Yan and more than a dozen others. Of course, movie stars like Xun Ge and Sister Ziyi are not included."
"But the market value of silly roe deer is higher, because most of the old ladies who are idle and have nothing to do when watching TV shows."
"The price of film pay soared in three years because of video websites. In the past, the film purchase system dominated by TV stations, there were very few sky-high pay, which was mainly related to the ceiling of film purchases on TV stations."
"Now the advertising of satellite TV shows has shrunk significantly. The former God of Wealth is no longer the glory. I don't know how to fully consider the status of the films. And the price of each satellite TV shows has the highest floating line. If it is a drama and two stars, each TV shows will be launched for 4 million yuan per episode, which is already the top."
"At that time, Ruyi's Royal Love in the Royal Palace sold only 3 million yuan in a single episode, which was already a sky-high price. However, with the entry of the video website, the three rich people from the three families spent money to compete for top resources. There were many people who bought movies more than 8 million yuan in a single episode. The big reason was that it depends on the actor's status."
"After all, I am an IT technology man, and he likes to speak with data in everything. At the beginning, the drama party will first take the script to the video platform for evaluation. After the script is passed, the platform will estimate the price of the film based on the production team and cast."
"The price range for first- and second-tier actors to buy films is very large, and the platform needs to consider the member recruitment rate and investment rate. Therefore, the term traffic came into being. Whether actors can act and whether they have enough experience will no longer be the first factor in the assessment."
"If the works of first-line traffic artists are adopted, the video website will pay a purchase price of about 70 million yuan per episode, while the price of the second-line artist lineup will be cut in half, becoming 30,000 to 40,000 yuan per episode. For example, a 50-episode TV series, with first-line traffic acting, the film company can get 400 million yuan."
"But if it is another lineup, the maximum amount is 200 million, and the difference between the two is twice as big as the middle, so this is how the star robbery battle begins!"
"The producer is not stupid. He has already settled the accounts before starting the filming. No matter how much the actor's pay is, most of the purchase prices on the platform can be covered, and the sky-high pay has begun to become the norm."
"Because no matter what, if the wool comes from the sheep, there will always be people paying for the traffic. Once the ratings are high, many people will join in the competition period, and the game that the higher the price will be bigger and bigger."
Bu Fan drinks a sip of tea, so only giants like Bat can play money-burning games. After reading various analyses, in the market closed loop of sky-high pay, the platform is the source, but it is also the biggest sucker.
The platform is competing for the so-called exclusive broadcast rights of the so-called leading dramas, in addition to independent investment, it is more in order to attract more users in the three-legged competition and cultivate the paid viewing habits of more users.
The most awesome Feixun announced last year that the number of members was 74 million. The current membership fee is 198 yuan per year. If 74 million users can be retained, Feixun can earn approximately 14.6 billion yuan a year as a member, not counting advertising revenue.
The top exclusive content is one of the guarantees to retain users. It is like buying futures. The platform is actually spending money to buy future returns.
Unfortunately, the income of members and advertising always makes the platform lose money. The purchases of over 100 million yuan are being made, and the three platforms continue to lose money almost every year.
In the end, even the country couldn't stand it and directly banned the sky-high pay. Bu Fan even doubted whether the giants were playing tricks behind the scenes?
Of course, these are just casual talks. After chatting with Lan Xinling for a while, Lao Liu drove back to his residence, and the next day he came to the recording site.
As the host, Teacher He looked at Bu Fan with a spring breeze on his face. Even though he was a good man, he was still very moved. Fate was a very wonderful thing. Since the first meeting, he had an inexplicable favor.
There are not only Bu Fan who has good acting skills, but there are countless people who know how to do things. However, there are not many people like Bu Fan who are so aggressive and have risen so fast.
Teacher He also talked to his good friend Wang Lei in private, and the other party felt the same way. When he was fifty years old, he could still appreciate a young man at the same time after decades of struggling in the circle. It was rare.
Of course, Wang Lei appreciates Bu Fan's acting skills and potential more. After all, he is a teacher and Bu Fan's teacher, and he has a sense of mission to support his younger generations.
Teacher He simply likes it. The bigger you live, the simpler you hope for. This is why the elderly always like children.
Simple,
Clean and clean.
So if you have the opportunity, cooperate more, and the relationship will get better and better. There is a voice in the dark telling myself: This kid...
From the first time I saw Bu Fan, I knew that this kid would achieve great things in the future!
Now that it has only been less than three years since its debut, it has been firmly on the front line. As long as it maintains its current situation and has been stable for two or three years, it can be guaranteed to be the first-line. If there is also the blessing of works and awards, it is just around the corner.
If a meteor wants to become a star, it requires time to polish and settle. It is not just an acting work, but more importantly, character.
Now everyone is a self-media. In the past, paparazzi needed to find someone if something happened, and they might be able to settle the money.
But today any official account, a self-media, or even a circle of friends can break the character designs that celebrities have worked hard for half their lives!
This kind of thing happens almost every month.
"Last time I chatted with Dr. Gong, Qiyi is preparing to create 79 dramas, 54 variety shows and 90 entertainment ecological content this year. Now there is a kind of high-tech called ai."
"Baidu now spends tens of billions of dollars to study this thing every year. Based on the multi-time window traffic box office forecast of deep learning, the 180-day model has an accuracy of 83% in 512 movies, and the accuracy of movie box office forecasting has reached 77%. Is it magical?"
"The data accuracy of TV series traffic forecasts is as high as 88% one year and six months ahead of schedule. Rational judgment based on algorithms means high cost performance, accurate copyright purchases, and more likely to produce popular content."
"The old boss Mango TV is not willing to be outdone. He has parent-child programs, suspense intelligence programs, cool cultural programs, new emotional programs, mango variety programs, and customized advertising programs to create six major homemade golden programs."
"The proportion of female users is far higher than the industry level, young post-90s are far higher than the industry standards, and the average daily time per person is second in the industry. Our slogan is: young, female, high viscosity."
"Not to mention Feixun, the entertainment big brother likes to layout the idol industry chain and will create a young idol series IP from all angles from personal labels, group idols, art idols and idol industries."
Chapter completed!