Chapter 44: Lenovo's Changes
The complex ecological environment creates complex people, and complex people also feedback to the complex ecological environment.
The consequence of China's extremely complex electronic game player ecosystem is that players are increasingly cherishing electronic games.
Several children have secretly taken out the game console to play when their parents are not at home.
Even, I have learned to listen to the footsteps of the corridor and determine who it is.
How to quickly dissipate the heat of the TV.
Various skills for how to quickly dissipate heat by the game console regulator.
In guerrilla wars, young players come into contact with the game.
Even though these precious memories have not made them a programmer or a member of the electronic game industry practitioners in the future, they also find it quite interesting when they recall it.
In the era of Internet bubble led by Silicon Valley in the United States, China's computer-related companies have just begun to start.
The first thing that appeared before the public should be the company Lenovo, which was incubated with the Chinese Academy of Sciences as its base and Zhongguancun as its basis.
At the beginning, this company was supported by a digital domestic computer technology expert.
The branded phones launched at the beginning are inexpensive and have good performance.
While a large number of scattered users purchased, they also received a large number of government and school orders.
Such smooth development naturally led to the rapid rise of Lenovo.
Lenovo even had ambitions for operating systems.
At this time, window operating systems led by Wanhu and Microsoft began to become popular.
At this time, the association may be caused by the engineer's thinking.
They did not develop a window operating system, but instead developed a more advanced and more future-oriented operation interaction method.
Simply put, their idea is to compare computers to a house.
There are all kinds of things in the house, such as a book on the ground, which is opened as a Chinese-English dictionary.
For example, there is a board game on the table, and click it to be a game.
All software is reflected in the situation of this entity.
Compared with two-dimensional images like window operating systems, it seems that such pseudo-three-dimensional images are easier to understand and learn.
Indeed, this operating system comes with a free gift, and it really surprised many computer users as soon as it was launched.
For these novices, this surprise is not even weaker than two-dimensional changes from simple input instructions to entering the window icon.
However, some of the things that followed became more embarrassing.
Except for the software produced by Lenovo itself and the software adapted by Lenovo, the other software is not compatible with the computer home ecosystem.
The window system is fine, just draw an icon.
The operation interface is still two-dimensional, which is very intuitive and convenient. There is no place to convert.
However, the desktop of a computer expert is a pseudo-three-dimensional state, but when it enters the software, it becomes a two-dimensional state.
This is not very friendly.
Every time you open a software, it is equivalent to switching from one state to another for the user.
However, Lenovo is also undergoing changes.
Perhaps because the money from the relevant departments was so easy to make, Lenovo raised the price a lot for all its computers.
You should know that almost all commodities will be taxed more than ten percent when they are traded in the country.
This tax rate will be returned to the corresponding enterprise when the relevant departments purchase it.
In other words, the actual cost of a computer sold for 7,000 yuan on the market may be more than 5,000 yuan.
This was originally a way to avoid repeated taxation. After all, the government's fiscal revenue also comes from taxation.
There is no reason to collect your own taxes.
At this time, Lenovo discovered a problem.
First of all, Lenovo makes so much money, and a large number of peers have also started to build computer companies. For example, Tsinghua Tongfang is a member.
People who decide whether to purchase or which brand of computer to purchase have a great choice at this moment.
In order to make the purchase choose your own computer, of course, you have to try all kinds of ways.
Among them, one of the most effective methods is two words - kickbacks.
But, how should I give the kickback?
You should know that as a high-tech product, a large number of core components need to be imported from abroad.
Profits are not very high, and it is not very realistic to transfer part of the profits as a rebate.
The final solution of Lenovo can be described as simple and crude.
If you still have a tax refund, then take out some of the tax refund as a rebate.
As for how to operate it?
Very simple, price increase!
The original computer of 7,000 was increased to 9,000, but the price after the purchase tax refund of relevant departments was still around 7,000.
The extra few thousand yuan is taken out as a rebate, and the rest is used as profit.
As for those retail investors who buy computers, their purchasing power is actually very weak.
Moreover, sometimes when the price increases, they really don’t buy it, but because the price increases are definitely because the quality has improved, so they buy it.
Therefore, Lenovo's sales structure will be laid in the future.
Computers with the same configuration are more expensive than other domestic brands and even foreign brands.
However, due to the excessive kickbacks, the relevant departments, the largest domestic market, survived and lived better.
At this time, Lenovo's decision-making department suddenly felt.
Perhaps the existence of those big-tech giants has no meaning, and the relevant departments are not looking at parameters when purchasing things.
The efforts made by the technical giants are of no use for sales.
Since it is useless, they have to spend a lot of R&D funds, so okay, let's fire you.
At this time, Lenovo completed its second transformation.
From a technology-oriented enterprise at the beginning, it has become a technology-oriented enterprise that is oriented towards a specific market.
In China, the role model power of relevant departments is endless.
Although Lenovo's computers are more expensive in retail, it means it's good! Is it still using them if you don't see that it's so expensive?
Therefore, Lenovo, which abandoned technology, still became China's largest personal computer seller in a short period of time.
As for what Wanhu, who has chip manufacturing capabilities, is doing, it is more interesting.
You should know that the patent for electronic chips has never been one, but a series.
The patent protection period is twenty years, which means that the 1974 chip can be produced without infringement in 1994.
But what use is the chip in 1974?
Although it can be used on industrial equipment, the profit is already extremely low.
Although Wanhu has the ability to make Intel chips, it does not have a patent license.
Although it is sold in the country, it does not require much attention to patents from American companies.
However, if tens of thousands of households do this in China, their projects in the United States will receive snipers from Intel.
Therefore, Wanhu did not produce chips with the X86 architecture of personal computers, but instead started a new job and made some of them themselves.
Chapter completed!