Ye Xiaorui didn't know that Qin Lang was "carving" her, and she also knew Tang Xue, Jiang Yingying and Liu Zhenzhen. She knew that Qin Lang had a good relationship with the school beauties of the school, Nalan Hairong.

Nalan Hairong is still sharing a loan with her. Ye Xiaorui and Qin Lang have the same view of Nalan Hairong's roommate, the school beauties, the school beauties have never had the idea of ​​falling in love at all, and the relationship between Qin Lang and the school beauties is limited to friends.

So when Qin Lang said that there was another girl named Jiang Yingying who could also be an advertising spokesperson, Ye Xiaorui was a little strange, but under Qin Lang's explanation, Xiaorui, who was originally simple, was not wary of it.

If you determine the candidate for the spokesperson, it does not mean that the advertisement will be filmed immediately. Qin Lang learned from the planning department that the planning department had contacted a high-quality advertising company in the provincial capital to inform the other party of Lanrun's company's basic requirements for this advertisement, and then wait for the other party to make a rough advertising copy.

This preliminary copywriting includes both advertising content and advertising cost.

After all, Lanrun Company is the fund owner and has absolute initiative. The advertising company can only handle it according to Lanrun Company's requirements. Before seeing the advertising company come up with a satisfactory advertising copy, Lanrun Company will certainly not make any other moves.

Including asking the two spokespersons to audition, there is no need to do it immediately. The planning department sent a few photos of Qin Lang to the advertising company. These photos are life photos of Ye Xiaorui and Jiang Yingying. The advertising company will design specific advertising shots based on the appearance characteristics of the two women.

Of course, Qin Lang doesn't know what kind of works the advertising company can produce then.

In a flash, two days passed.

The surroundings of Qin Lang were calm, and it seemed that the hatred that had formed with the He family and the Donghe family had no sign of it.

Of course, Qin Lang still took a good eye.

Although Bing Fenghuang told him that his sister Huo Fenghuang and the Donghe family had spent time, which made the Donghe family not have the extra energy to free up their hands to deal with him, it was difficult to guarantee that the Donghe family would not hire outsiders to deal with him.

On the third day, the planning department told Qin Lang that it was the provincial advertising company called Yangfan. After working overtime overnight, it had designed a preliminary advertising copy and was faxed to the company.

Since it is a preliminary advertising plan, it is naturally necessary for the customer to discuss with the producer to determine the general framework. If the design does not meet the customer's requirements, the producer will have to change the advertising design again, so it is inevitable that the two parties will discuss and communicate next.

Qin Lang didn't plan to be so hasty and did nothing, just believe that the other party could create beautiful advertisements.

He still has to check it himself.

There are two ways for customers to choose from when advertising companies.

One is video calls. Now that the Internet is developed, holding a video exchange meeting can also do a lot of things.

Of course, the effect is definitely not as good as the second type, that is, it is better to communicate and discuss in person.

The advertising company means that if Lanrun Company has requirements, the advertising company will send a design team to Yunhai City.

Qin Lang quickly replied to the planning department, asking the Yangfan Company to wait in the provincial capital, and he would go to the provincial capital in person.

After a little preparation, Qin Lang drove away and first went to Lanrun Company to pick up the minister and deputy minister of the planning department, and a group of three people drove towards the provincial capital.

Yangfan Advertising Company is an advertising company in the provincial capital and also belongs to the giant. From the initial creative ideas of advertising to the finished products that can be directly used on TV media, Yangfan can produce advertisements in one stop, and even if the customer does not have a channel to contact the spokesperson, Yangfan can do it for him. It is not difficult to contact international first-tier celebrities. Of course, there must be certain commissions.

Therefore, Qin Lang's plan was that the first advertisement of Lanrun Company would be entirely responsible for Yangfan Culture Advertising Company, provided that Yangfan Company had to bring out advertising ideas that made him look bright and impressive.

After arriving at the advertising company, a vice president of Yangfan Culture received Qin Lang and three others. After all, this advertisement may have invested more than three million yuan, which is apart from the cost of the spokesperson. Therefore, if the advertisement itself costs three million yuan to be produced, it will definitely be a big deal. The company naturally attaches importance to customers like Qin Lang.

You know, this is the first advertisement of Lanrun Company. They understand that if they can satisfy customers, it is very likely that Lanrun's second and third advertisements will be handed over to their hands.

Qin Lang didn't know how to do things in vain, so he talked about the advertising copy with his assistant straight to the point.

The advertising scenarios given by the other party are generally similar to those of the mainstream cosmetics advertisements nowadays, with the focus being two: cosmetics and beauty.

The significance of the advertisement is that when the audience sees the beauty, they will think that the reason why the beauty is a beauty is because of using this cosmetic.

Female consumers love beauty and will naturally pay attention to this cosmetics. Although men often skip cosmetic advertisements directly, a beautiful beauty will also impress men and deepen their impression of the product.

Qin Lang is quite satisfied with the initial production framework of the other party’s company. After all, the popular cosmetics advertisements nowadays are in this form.

After receiving the approval of the client, the vice president continued to introduce it. According to the discussion of his team, he suggested to Qin Lang that only one spokesperson would appear in an advertisement.

This surprised Qin Lang, but Qin Lang quickly reacted.

"You mean, if I want to use two spokespersons, it is best to shoot two advertisements and arrange these two to appear separately?"

The vice president nodded, "Well, yes, Mr. Qin, mainly if you put the two spokespersons together, I have seen the photos you gave to our company. To be honest, the two spokespersons are as beautiful as fairies, but they have two different temperaments. One is the innocent and beautiful girl who is full of youth, and the other is the intellectual and dignified white-collar worker style. If the two appear in the same shot at the same time, it is certain that they are amazed, but they cannot highlight their respective characteristics. I can guarantee that if they are arranged separately, the audience will have a deeper impression of each spokesperson."

"Is there any evidence?" Qin Lang said with a smile, and was actually considering the suggestions given by the vice president in his heart.

The vice president said calmly: "Mr. Qin, look, if they appear at the same time, it will definitely distract the audience's attention and make the audience share the attention they pay for each spokesperson equally, which is invisibly equivalent to reducing it."

“This is one of them.”

"Secondly, it's the same sentence just now. These two spokespersons are so beautiful. Not to mention men or women, they will think they are amazing. This will cause such a phenomenon."

"That is, when the two appear together in one shot, the audience will immediately go to see another spokesperson after watching the spokesperson, so that they will be too lazy to listen to the spokesperson's advertising slogans. This is the second disadvantage."

Qin Lang nodded. He didn't say anything anymore. The vice president obviously put in some effort, at least he didn't say anything randomly, fooling him into throwing money out.

Qin Lang asked: "What if the two of them took a joint advertisement and arranged for them to appear under different shots?"

"this……"

The vice president was not surprised. After all, he had done his homework and took into account what Qin Lang said.

"To be honest, Mr. Qin, if you follow your suggestions, the effect will be better than the previous one, but I still think it is not as good as the two spokespersons taking it separately."

The vice president said.

As for the reason, I believe Qin Lang also understands that if the two of them appear one after another, it will distract the audience's attention and make the audience's bet on the product less attractive.

If it is filmed separately, although the audience will definitely be very concerned about the beauty of the spokesperson, at that time the audience was like being fascinated by the spokesperson. They only needed the spokesperson to speak the advertising slogan in a delicious voice, which would increase the impression of the advertising slogan in the audience's mind.

Originally, this problem did not exist at all. After all, the various advertisements undertaken by their company usually only have one main spokesperson. Unlike Qin Lang, who wants to launch two spokespersons at the same time.

But this is the customer's request. The vice president is not thinking about how to complain, but how to adapt and come up with a plan to satisfy the customer.

Qin Lang pondered for a moment, and he knew what it would mean if I followed my vice president's method.

If the advertisement becomes two, the cost of advertising production will undoubtedly double.

At this time, the director of the Planning Department of Lanrun Company lowered his voice and said in Qin Lang's ear: "Boss, I don't think it's necessary to spend two portions of money. You can shoot the two spokespersons' storyboard shots and merge them into the same advertisement. For example, arrange for the two to be classmates, meet in different cities, and then find that they are using Lanrun Company's cosmetics, etc.."

I have to say that the people in the planning department are quick-thinking and designed specific advertising scenes for Qin Lang so quickly.

Qin Lang knew that the people in the planning department were also considering the company's production costs.

But after pondering for a while, Qin Lang made a decision: "Photography separately."

The vice president of the advertising company was overjoyed. After all, this means that they were equivalent to accepting two advertisements from Lanrun Company.

The Minister and Deputy Minister of Lanrun Company's Planning Department naturally would not object to Qin Lang's decision.

"But I have a hard requirement." Qin Lang said in a deep voice before he could wait for the other party's vice president to be happy.

If the other party wants to take away the high production fee from Lanrun Company, he must make corresponding efforts and produce corresponding results.

"You said, you said." The vice president quickly said enthusiastically.

"When designing advertising shots for both spokespersons, the style and type can be changed a lot. What I want to see is that the style of the advertising can match the temperament of the spokesperson."

"Just you said, a spokesperson is a young and unrestrained girl. When she sees her, even middle-aged women will recall their campus life and feel a sense of identity with her."

"The other spokesperson is intellectual and dignified, which is in line with the temperament of urban female white-collar workers. It just so happens that one of the main consumers of our company's products is female white-collar workers, so this spokesperson mainly focuses on driving white-collar workers."

Qin Lang expressed his hard-working requirements.

He didn't expect that when the advertisement came out, Jiang Yingying and Ye Xiaorui became completely vases.

Moreover, the more the personality and temperament of the two people are in line with the advertisement itself, the deeper the impression the advertisement brings to the audience.

"No problem, I will definitely handle the request Mr. Qin said seriously." The vice president said.

Qin Lang smiled and said, "Okay, let's start with the advertisement endorsed by Ye Xiaorui, one by one."

"Why do you want to audition?" The vice president had not seen Ye Xiaorui himself yet.

Although the photos given by Qin Lang made him believe that Ye Xiaorui is as beautiful as a fairy and is definitely a super beauty with a score of more than 95 points, it is obvious that seeing a real person is definitely more realistic and shocking than looking at the photos.

The vice president was also very envious of Qin Lang. I wonder how Qin Lang met two such beautiful girls. And maybe Qin Lang would have unspoken rules, but he envied him so much.

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Chapter completed!