Chapter 305 Running a Newspaper
"Dibao?" Fang Beidou frowned slightly, "What the lord said about is the kind of dibao sent by the imperial court?"
"Well, it's a good news, it's the palace report issued by the court!" Yan Liqiang nodded.
"Of course I know Di Bao. I have read it before. I wonder what the lord asked me about what this means?"
Yan Liqiang smiled, "It's very simple, I mean, we will also run a newspaper..."
"Ah?" Fang Beidou suddenly widened his eyes and looked at Yan Liqiang with inexplicable eyes. "Isn't this residence report done by the officials from the court? How can ordinary people interfere? And isn't a residence report enough? If I want to do it, what's the point of copying the imperial court's residence report every time?"
Yan Liqiang saw Fang Beidou's expression and knew that Fang Beidou's mind had not turned around. No wonder, for countless years, people in this world have become accustomed to the only newspaper in the world, Dibao. When he talked about running a newspaper, Fang Beidou thought of Dibao at the first time, and felt that there was no need for two copies of the same content. Dibao was the official newspaper of the Han Empire, and it was also equivalent to the internal reference of later generations. It was a tool for the court to publish news downwards. Those who could read Dibao were all officials in government offices in various places and members of the system. Ordinary people generally could not see the news on Dibao.
"I am not talking about dibao, but something like dibao. I call this kind of thing newspaper. Dibao targets court officials at all levels and allows officials at all levels to read it. The newspaper I said was not limited to officials, but anyone can read it, and it is mainly for ordinary people!"
Fang Beidou was stunned for a long time, but he didn't come back to his senses. "Isn't that the same as the official newspaper? You can find out the news in the imperial capital by just asking someone to inquire about it. Moreover, the government orders and various news issued by the central government departments are very boring. What's the use of sending these things to the people? Who would read it?"
Seeing that Fang Beidou's thinking still did not break out of the Dibao pattern, Yan Liqiang could only patiently explain to Fang Beidou, "The first difference between the newspapers and Dibao is that they target different readers. Dibao is targeting officials at all levels of the Han Empire. The newspapers I mentioned are mainly targeting ordinary people. The second difference is that they are distributed in different ways. Dibao is distributed by the court and the government for free. The newspapers I mentioned are not sent to others for free, but need to buy them with money. They have to pay to see the things in the newspaper. This is the second difference, the third difference, and the newspapers I mentioned are also the newspapers I mentioned and
The difference between the imperial court newspapers is the difference between the content they published. The imperial court newspapers are some news, government orders and other things. The contents in the newspapers I mentioned are related to the lives of the people and as long as they are interested in them, they will be full of everything. The information such as government orders and other news is only a small part of them. Others, published in the newspapers, there can also be various new and interesting things happening in the imperial capital and around them, some people criticize current ills, notices of the people seeking people and things, stories told by the storytellers in the teahouse, advertisements of merchants and business groups, etc...."
Even if Fang Beidou asked himself that he had seen the world, he could not help but be stunned after hearing Yan Liqiang say these contents in the newspaper, "This... can...there are still...there are still these things in the newspaper!"
"Of course, I can, just say I can!" Yan Liqiang smiled confidently. The value of the newspaper he mentioned was tested by time and history, so naturally it would not be possible to make mistakes. The reason why people in this world did not expect it was because their thinking had never jumped out of the circle of divine newspapers, and they didn't expect that the newspaper could do this. And the so-called divine newspaper is actually exactly the same as a book in this world. A divine newspaper is the size of a book, consisting of many pages. After the court issued it, these divine newspapers can be counted as official documents and archives, and they are to be retained. There is no concept of fast-moving consumer goods like newspapers in this world. In everyone's concept, the words printed on paper are books, and no one knows what the newspaper is.
Yan Liqiang's idea of running a newspaper was also something he had thought about recently.
How to reduce the natural disaster four years later by tens of millions of people? This question has been lingering in Yan Liqiang's head these days. Yan Liqiang imagined various possibilities in his head and found that it was impossible to avoid this result. After thinking about it, there is only one way to avoid disaster, that is, when the disaster occurs, everyone leaves the Imperial Capital and the Siji area. To achieve this, there are only two ways. One way is that he becomes the emperor of the Han Empire in four years, and he can also overthrow the prime minister. He talks the same thing in the court, with the blessing of the invincible leader halo. At that time, his words can naturally bring a big retreat to the entire Imperial Capital and the cities around the Imperial Capital, and let tens of millions of people make a big migration. The second method is to warn everyone in advance before the disaster occurs.
It is not difficult to warn someone. What is difficult is to warn the entire Imperial Capital and the cities around Imperial Capital and tens of millions of people. To do this, you must have strong information channels. Otherwise, even if your voice is hoarse, there will be no few people who can hear it, let alone many people believe it.
The government is a channel for the early warning information to be released and spread out quickly, but this channel is not in the hands of Yan Liqiang. Yan Liqiang has no confidence that in four years, a few words can make a group of bureaucrats in the court listen to their own affairs and rashly release such news that can affect the stability of the entire Han Empire. Therefore, if you want to save people and avoid disasters, the safest way is to master an information release and spread channel that can rival or even exceed the government. If you say this in advance, everyone will know that you can evacuate before the disaster occurs. This is the only way. You are the best solution that Yan Liqiang can think of in his two lifetimes of experience and knowledge accumulation...
The easiest way to publish and spread this information in this world is newspapers.
Unlike Yan Liqiang's previous life, there was almost no regulatory and licensing system for press and publishing in this era. No matter what you want, you can print it. There is no restriction on the number of issues, and no one needs to agree. As long as it is not a witch that confuses the public to promote the rightful rebellion, no one will interfere. Just like those bookstores and bookstores, they are self-printed and sold without restrictions. Such a publishing environment is simply the diamond era of any paper media.
After Yan Liqiang said this, Fang Beidou suddenly understood what the newspaper Yan Liqiang wanted was like.
"The lord means to ask me to use this 100,000 taels of silver to run a newspaper..."
Chapter completed!