Chapter 137 Choice
After calming down his excitement, Blair handed a few documents in his hand to Andy. "Boss, this is the next stage of my company's plan. With the success of "Minecraft", the remaining two development teams in the company are obviously a little anxious and are asking me for people. I am planning to recruit a group of new employees. Currently, the largest number of development teams in "Minecraft" has reached more than 50 people, and the other directly affiliated personnel are almost 100."
While looking at Blair's plan, Andy looked up and smiled and said, "If you don't have enough staff, you can recruit. After all, the company has successfully operated game products. But don't draw the developers of "Minecraft" and optimize and upgrade the products next. The number of people in this group may need to be expanded."
"Yeah! I understand the boss." Blair replied happily.
"These are all good things. Now the first game is put into operation. Do you want to swallow this 3D game company and this physics technology development studio? Haha, I'm a little anxious. Besides, the company's current funds are not enough to acquire these two companies at the same time. I think it's better to wait. The funds you have recovered at the moment should still be used to promote "Minecraft".
Looking at the sales report in his hand, Andy sold 1 million sets in just a few days. Although it was a huge success for a new game, he knew that this was completely incomparable to the real value of "Minecraft". He clearly remembered that by 2014, the game had sold 122 million sets worldwide. This was just the beginning. It was necessary to increase its publicity and form a brand effect.
"But boss, the technology of these two companies is really urgently needed by the company at present, and they are both very excellent. Especially the game engine of this 3D game company is definitely the best engine that can be bought at present. Blizzard's 3D engine from 2004 sold for 2 million yuan. If we miss this opportunity, we don't know how much it will cost next time." Blair explained anxiously. He has been preparing for the acquisition of these two companies for a long time, especially this console game company. Because the boss of this company is in urgent need of funds, he is looking for buyers everywhere to sell, and the price is only a few million US dollars, which is definitely a good deal.
As long as this company is included, the current Mockingbird Game Company can completely make up for the gap in console game development, especially the 3D game engine. If the company develops it itself, both manpower and material resources require special investment. The key is time. In this era of money, it is really crucial to take one step earlier and one step later.
In fact, Andy knew these things very well. He also understood Blair's eagerness, but he really had no money. Well, he still had about US$3 million in his account now, which is what he kept for his usual consumption. Besides, even if he took it out, it would not be enough to acquire the two companies at the same time.
He couldn't help but frown slightly, and after thinking for a while, he said, "Let's do this, the company has received millions of dollars. You should start the advertising campaign of "Minecraft", find a newspaper to write soft articles and hype it up, and open an area on the official website so that players can upload videos of their game works, let other players vote, select the best game building videos, and reward 10,000 US dollars."
After hearing Andy's words, Blair's eyes couldn't help but lit up. This is a good idea. After all, "Minecraft" has too high freedom. At present, as a stand-alone game, it is obviously unrealistic to let players spend a long time exploring the potential of the game without external stimulation. After all, most players are more inclined to destruction rather than construction when playing games.
Once this selection activity starts, players will definitely be curious enough about this game, so that they can have enough patience to experience the real fun of this game and increase the stickiness of this game.
"As for the two companies you mentioned... you can talk to them first. I will solve the problem of funds. Before the company has completely grown, I will not withdraw funds from the company. When another "ZhiZhu" is launched and sold, I think the company will not need me to increase my investment in the future."
Andy thought for a long time, but in the end he absolutely accepted Blair's application for the acquisition of the two companies. Although many game studios would go bankrupt after the subprime mortgage crisis, and at that time, they could acquire many excellent studios with just a little money, it was indeed a bit too long in terms of time. Relying on the game ideas in his mind, the profits that can be created in the past two years will definitely be much more than the money they will save in the future.
Blair looked at Andy with a little excitement: "Thank you, boss!"
"Haha, what's the point of thanking for this? This company is also my hard work. Besides, I'm not short of money. I just want to see if we can become legendary companies like EA or Blizzard!" When Andy said that, he thought of the companies in his previous life that had a market value of more than one billion with just one game. "Minecraft" was acquired by Microsoft for $2.5 billion, "Plant" has a market value of more than one billion, and "Angry Birds" has a market value of more than one billion.
Now he has just taken out two of the games that can be run on the entire platform. When the curtain of the smartphone era opens, hehe, Andy will not let go of any game creativity in the previous life download rankings. At that time, EA's market value of 40 billion may be able to challenge.
"By the way, is the company's brand marketing officer taken office? A management meeting will be held later. The company's brand marketing needs to be formulated from now on. Also, the company's burning mocking bird logo animation is too rough, and it also needs to be remade, with a unique bird song. I hope that in the future, every player will think of all the games operated by our company, whether they see the logo or hear the bird song in the future."
Blair listened carefully to Andy's every request and agreed with the boss's attention to brand marketing. After all, he is from a sales background. A good marketing plan can definitely drive sales growth, so he is also very concerned about this newly established department.
"Boss, do we need to establish some overseas branches? After all, with the promotion of "Minecraft", other brands will come to ask for advertising implants. Our game is an open game with extremely high degree of freedom and will definitely be favored by some brands." Blair suddenly asked Andy.
"Hmm? Overseas branch... This idea is good, but it doesn't require too much. You can set up an office in some important countries and regions, so that they can take into account the functions of brand authorization, advertising implantation and focusing on piracy at the same time." Andy pondered for a moment and expressed his thoughts.
"Okay boss, then I'll inform everyone for a meeting first..." Blair took a sip of his coffee, then stood up with a smile, and said to Andy.
"Well, call the other two important members of the game development team. I need to understand the development progress. In terms of personnel ratio, Blair, you should treat everyone equally. Don't turn your focus to them just because "Minecraft" has started to make a profit." Andy said with a smile.
"Haha, don't worry, boss, they all have unlimited potential, how can they be more favorable than the other?" Blair said with a smile.
After watching Blair open the door and go out, Andy gently tapped the boss's chair armrest with his fingers. After pondering for a while, he picked up the phone on the table and called out.
"Hello Bud, how are the company doing in the past few days?" Andy finally had to use his funds in the stock market, but before that, he needed to understand the recent situation in the stock market.
"Hello boss, everything is normal for the company. The company's employees have been screened and the investment is in order. We have started to make profits. Recently, crude oil has fallen. Before OPEC responds, we can make a profit. However, the funds are too small. Our total funds and contract value ratio are the largest, and we can only use 5 times the leverage. This way, the risk is increased, but the profit will not be very generous..."
Andy clasped his frown and listened to the series of financial professional terms that Budstone quarreled with. He understood this and said a lot of summary sentence, "Boss, there is too little money to operate! Do you think you can give more!"
Andy couldn't help but smile bitterly with the microphone. He knew that Bud had been staring at the Apple stock he was holding for a long time, so he asked helplessly, "How is Apple stock now?"
Chapter completed!