“Return, transform, innovate, Starbucks’ journey of change.”

"Starbucks ushered in Andy Smith's era."

“You are not only enjoying coffee, but also wireless internet!”

"This is where the dream begins, everything comes from a cup of coffee." …

The headlines of various media websites on the entire Internet were flooded with Andy Smith's personal job entertainment, reports of brewing coffee and various on-site photos, as well as interviews and reports of on-site customers.

Those customers who bought the coffee brewed by Andy and chatted with Andy were crazy about InS showing off their photos with Andy, and praised Andy in various ways.

There are countless praises such as approachable, humorous, charming and temperament, sunny and smiling, and so on.

The initiator of the wireless network coverage Starbucks store, named Angel, was surrounded by reporters and paparazzi as I imagined.

"He's so cool, he's really good. I never thought he would be so approachable. You know, he's Andy Smith, a super rich man with a net worth of tens of billions. Oh my God, I'm still dreaming now. He actually accepted my advice and made the decision to allow free wireless network to cover all stores in the department..."

In the presidential suite of Four Seasons Hotel, Andy stood in front of the floor-to-ceiling window, listening to the report on the phone, and looked back at the news reports that were playing on the TV, and couldn't help but smiled slightly with satisfaction.

Looking out the window, looking into the distance, you can see the most beautiful and distinctive buildings in downtown Seattle. Under the deep blue sky, the bright sunshine penetrates the clouds and shines on your body with a warm light.

"Boss, the people from the Los Angeles Times are here."

Andy turned around and smiled and looked at Martin and said, "Let them come in."

When he was struck while the iron was hot, he naturally only took advantage of his family when facing interview requests from many media. Moreover, Starbucks is his asset now. In order to suppress Starbucks' stock price, he had to fill in the pit he dug by himself. He had to go into battle and help Starbucks clean the floor!

"Good afternoon, boss, I'm Lauren Hilgers..."

"Haha, good afternoon, Lauren, please sit down." Andy smiled and shook hands with the ace reporter under his side. Even the assistant reporter next to him did not ignore it, but still smiled and shook the other person with a gentle smile.

Andy and Lauren sat on a pair of sofas by the floor-to-ceiling window. After a brief chat, the interview officially began after the female butler in the presidential suite brought in the coffee.

When interviewing his big boss, even Lauren Hilgers, who is known for his sharp questions, would not ask tricky questions to embarrass his boss. First, he congratulated his boss on joining Starbucks. The first question was about the focus of the big boss's first store in the morning.

"Haha, I didn't expect the response to this big one. After the online and TV reports came out, Starbucks' stock price rebounded immediately. This was also an unexpected surprise."

Andy smiled happily at Lauren Hilgers. It was naturally impossible to say that he appeared in Starbucks No. 1 store. For marketing, gimmicks, and to be honest, he has seen the influence of various online marketing in his previous life, he is also a marketing idea king.

In the future, those big names will put aside their airs, take the people-friendly route, and make down-to-earth personality designs, and those are nothing more than a marketing method.

In this era of entertainment until death, if you want to gain both fame and fortune, in addition to your appearance and ability, at some times, it is the general trend to take off your airs, get along with the general public, and show strong affinity.

Arrogance can both become a driving force and a stumbling block. Thinking of being superior to others, arrogance and arrogance are undoubtedly digging one's own grave. …

"As for Starbucks' next stage of growth, it is mainly to implement reforms, and to achieve it through multiple brands and channels, extending the Starbucks experience from the third living space to every part of consumer life..."

Andy smiled calmly on his face, and his hands crossed his fingers in front of him, talking freely.

"…Indeed, Schultz was unwilling to sell Frappuccinos at first. Because Schultz thought that this kind of cold, caffeine-free, fancy-looking heavy-nai oil drink was not in line with his understanding of coffee. However, I like Frappuccinos very much and I feel that they taste great."

Andy said with a smile, but he knew that Frappuccino would occupy almost half of Starbucks' sales in the future. Even if Schultz didn't like it, he could not ban this best-selling beverage based on the other party's preferences.

"Everyone knows that Schultz is a super coffee lover. He likes double-concentrated Macchiato coffee to show that this person has the requirements for the taste and quality of the coffee, and he is extremely sensitive to the smell in the store.

To be honest, I don’t like the smell of burning nai cheese during processing that floods the coffee aroma in the store, but we can’t remove the hot sandwiches from breakfast. We can only redesign a new process to improve our sandwiches so that the coffee aroma can be refilled in Starbucks’ store.”

"... Cooperation with the press is very important for Starbucks. In the future, Starbucks will successively establish partnerships in newspapers and magazines such as the Los Angeles Times and News Weekly, providing customers with increasingly rich choices of paper publications."

You know, Andy has long been fond of this fat piece. Since many customers like to read newspapers to relieve boredom while waiting for coffee or enjoying breakfast alone, the cooperation method of selling newspapers in the store has brought a larger user base and a lot of benefits to both parties.

As for Starbucks' former partner newspaper, The New York Times, Andy can only say sorry to them. This is also the mutual help and complementary industries he has been pursuing, thus forming an internal industrial circulation system in a sense.

You should know that the self-consumption system of the cluster is not something that can be broken by various rumors and rumors from the outside world, thus making its industrial cluster a multi-interest community, firmly locked and even solidified the consumer group, forming an indestructible bondage.

"Before I joined Starbucks, the market's evaluation of Starbucks was "commercialization of experience". However, in my opinion, it is through continuous replication and expansion that Starbucks is gradually losing the quality and coffee experience it had been a few years ago.

What's worse is that Starbucks is also facing the cold winter of the overall financial environment in the United States and the crisis of its own stock price plummeting.

At this point, Schultz and I have a high opinion of each other, so I am very supportive of Schultz's reform. Although this means that Starbucks will continue to close some stores and lay off employees, but, believe me, this is just a temporary pain. If you remove the false and retain the spirit, Starbucks will usher in rebirth.

Starbucks' transformation path will take a long time, although it is long, but our goals are clear and slow, but we will take every step..."

The next morning, Washington.

"Maybe, I should call Andy to talk..."

Sitting at the dining table and having breakfast, he frowned and looked at the President-elect O'Hainiu, who was reported by Andy Smith in the Los Angeles Times, in a helpless tone.

"About layoffs?" O'Hainiu's wife asked with concern.

"Well, according to the data I got, the number of jobs in the non-agricultural sector in the United States decreased by 533,000 in November, setting the record for the largest monthly job reduction in 34 years.

Obviously, the job market collapsed. Companies are doing their best to deal with the economic crisis, using spending cuts such as layoffs to ensure they survive the recession.

The poor job market is almost indescribable. The United States has lost nearly two million jobs in the past six months, almost equivalent to the annual job reduction in the 2001 recession.

The service industry provides about 80% of the jobs in the United States, and the service industry suffers, and the US economy suffers.

Every time a job is reduced, it means a personal crisis has occurred in a family in the United States.

Starbucks is going to close another 300 stores and cut off thousands of employees. Oh my God, I have to talk to him!”

Reports about Starbucks continuing to close its stores and layoffs are not the only ones who are elected President-elect O'Hainiu.

The North American job market is bleak. Faced with the layoffs, the United States stepped down, and the incumbent and presidential election are all in vain.
Chapter completed!