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Chapter 1578 Super profitable bowl

Living in Tampa, you have to endure the heat for most of the year, with sunshine almost every day, and the seasons here basically alternate between dryness and hot flashes. Andy boarded the helicopter sent to pick him up by the bodyguard. When the plane took off, he looked down at the ground through the window.

In addition to the blocked captain of the team, there are many fans walking slowly towards the city. They paint their whole body in the colors they support the team with their shirtlessness. They think they are both "cool inside" and "cool outside", see the short skirts, groups of bikini, and beauties chattering and laughing happily, and fans based on family...

Although it has caused many inconveniences to Tampa, the Super Bowl also brings huge economic benefits to the host city.

A large number of fans and sports people flocked to the city, driving local hotels, entertainment, catering and other industries, and are expected to bring at least $350 million in revenue to Tampa. The media expects a total of 140,000 people to travel south to Tampa.

It sounds like there is no loss, and the city is hosting a mixed bag of joy and sorrow, but in fact, the city you are located in is not as profitable as the outside world imagines.

Many people do not occupy space. The tax on Super Bowl ticket revenue exceeds 4 million US dollars is returned to NBC. In addition, many of the city's income is offset by other expenses due to tourism, accommodation, consumption, etc., such as additional investment in public order and security.

However, no matter what, even if you lose money, from the long run of economic development, Tampa will still make money. After all, the city is at the world level.

The opportunity to increase exposure is hard to buy.

The Tampa Marriott Hotel, a long time ago, the hotel was booked by Andy three days before and after the Super Bowl.

After all, it takes enough room to dispatch the most complete and powerful live broadcast team of the TV station and invite many celebrity performers. You must know that Super Bowl Day is definitely a room.

Especially many people still have family members, such as Andy Smith, the big boss, who is a big family, Ivana, and Andy and the women who also come to watch the game on site.

The cost of booking the entire hotel is nothing to Andy. The key is convenience, comfort and safety.

Now, in addition to NBC employees, Andy's relatives and friends, the entire hotel is the stars who want to perform before the Super Bowl. The staff is so simple, and the hotel is easier to manage and provide services.

Andy has never dared to take it lightly in terms of security. After all, this is in the United States. He has taken on protecting the earth as his responsibility, taking on global anti-terrorism missions and going through fire and water. He is in the United States, which is unavoidable! But he cannot stop the terrorist attacks on the United States...

You should know that black explosives can be bought in many supermarkets and discount stores in the United States. Black explosives or smokeless explosives can be purchased everywhere online, and instructions are also provided, and a learning manual for teaching step by step how to detonate...

I have to say that the United States is really a free country!

To be honest, it’s not that Andy is timid. He really feels that the United States should learn from a certain country about hosting major sports events. For example, to ensure the safety of the event, the kitchen knife in the city will be removed from the shelves, such as purchasing kitchen knifes to implement a real-name system, etc., how safe it is!

Andy walked off the helicopter and nodded with a group of executives from NBC TV who had been waiting near the apron for a long time. Then he was surrounded by people and walked into the hotel and headed straight to the conference room of the Marriott Hotel.

The conference room was decorated with tables and chairs in U shape, and there was an oversized projection screen on the rostrum. Andy walked directly to the middle position and sat down. He reached out to his subordinates who quickly found their respective positions and pressed down and said, "Everyone can sit."

After everyone sat down, Andy looked at Jeff, the president of NBC, and asked: "Let me introduce the situation."

"Okay, boss." Jeff said after smiling and said, "The advertising space has been sold out, including all the Super Bowl preheating shows and the main competition. It has achieved great success in advertising profits, with a total revenue of $261 million."

As soon as he finished speaking, Andy smiled with satisfaction and saw that after hearing this year's advertising revenue figures, the executives present were very excited. To be honest, for any American TV station, broadcasting the Super Bowl is a business that is stable and profitable. In fact, this year's NBC Sports Channel has invested a lot of money for this sports event.

You should know that under the slump of the economic crisis, tickets to the Super Bowl this year are 20% cheaper than before.

However, the Super Bowl is the Super Bowl after all, which is the most special sports game for the Americans every year. After waiting for a whole season, the fans were looking forward to this peak battle, and they were jealous of waiting.

"Under the current economic background, this is an extraordinary achievement for NBC." Andy looked around with satisfaction and did not hesitate to affirm the work of everyone present during this period, and continued: "This milestone advertising revenue also shows the status and unique charm of the NFL brand in the hearts of the American people. As a TV asset, the Super Bowl has shown great power in today's economic environment. It has become the largest festival in our country, with typical American characteristics, and advertisers have a full understanding of the huge value of this day.

So, I decided that NBC should do its best to win all the rights to broadcast the Super Bowls in the future as much as possible!”

"Yes, boss." NBC Sports and Olympics Chairman Dick Ebesol replied without hesitation under the gaze of Andy and everyone around him. The milestone success of this year's Super Bowl is the most rewarding and happiest one.

Since NBC exclusively broadcast the Beijing Olympics in North America and achieved success, the economic crisis that began in the second half of last year has caused NBC's advertising revenue to be retiring. When he won the Super Bowl broadcasting rights, Andy had not yet taken over NBC Global. At that time, Dick had started to personally clamor to attract investment, but was afraid that the Super Bowl advertising space would not be sold.

Now, not only are the advertisements in the main competition sold, but also, in accordance with the requirements of the new boss, the Super Bowl broadcast time has been infinitely extended, requiring uninterrupted live broadcasts throughout the day, including pre- and post-match performances, which is simply to create a new record in the history of Super Bowl broadcasting.

This has created more advertising spaces, which has brought NBC's advertising revenue to 261 million yuan this time, which is much more than the 180 million yuan Fox broadcast in 2008.

Andy knew that the advertising spaces in the Super Bowl are just like the persistent pursuit of Spring Festival Gala advertisements by Chinese merchants. American merchants will become more and more fond of the Super Bowl. With the improvement of the economy, the competition for advertising spaces in the next few years will become more intense, and even rise to a subculture phenomenon. You should know that even this year, a tough character, Budweiser, has appeared, and spent $30 million to buy five advertisements.

"I want to make the Super Bowl a unique festival in the United States. When you negotiate with the Major League Soccer, you can tell them my idea. While we NBC bring benefits to them, we will also devote our efforts to make the Super Bowl a subculture. I believe that as long as they are not fools, they will choose to cooperate with us!"
Chapter completed!
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