People will no longer read newspapers and buy magazines, publishers will face bankruptcy, and bookstores will be left unattended... Paper media will gradually become epitaphs of the long history.

With the rapid rise of the Internet and the prevalence of various self-media, paper media seems to be unable to hide its decline. All kinds of bad words have already heard it, and paper media seems to be unable to turn things around.

The advent of the Internet era has brought about a revolutionary change in people's reading methods, and human beings have begun to enter the era of "fast click reading". It is precisely because of the characteristics of fast communication speed, wide audience and strong interaction that the Internet has become the "mainstream" media in the new era. The status of traditional paper media has been severely impacted.

In the Internet age, it is not scary for a person to have blind spots in knowledge. As long as he has mastered the method of finding knowledge, the Internet search engine is the magic weapon to overcome blind spots in knowledge. Enter keywords and the relevant information will be presented immediately.

The rapid development of the Internet caught the paper media, which used to be considered the only one who enjoyed the right to speak, and the American newspaper industry, which had ignored Google and other websites in the past, finally launched a counterattack against these websites in the face of a life-and-death crisis.

This newspaper conference is the pre-war unification meeting where the US newspaper industry sounded the horn of counterattack.

Although Andy has acquired many newspapers, and several newspapers have also shrunk in sales, and some newspapers are in losses, in Andy's view, the fittest survives, and those who change can survive, and those who remain unchanged can die. This is the cruel reality that print media cannot avoid and face at present and even in the future.

In Andy's view, print media will slowly squeeze the market and living space, but it is not that easy to die. Although the Internet, as the most democratic and free information publishing platform, has also a fatal flaw, that is, the truth and rumors coexist, and most information is one-sided and scattered, and therefore lacks authority.

Originally, Andy really didn't want to attend this conference, but two heavyweights called to invite them. In addition, when facing some shameless news integration websites, he, as the boss of many newspapers, was really disgusted, so he attended the conference in the form of video conferences. You must know that although the information carrying capacity of each page on the Internet is limited, it can have unlimited links.

For a long time, Google and other websites have acted as real-time news introduction websites through news search links that list American newspaper websites and many newspapers, which induces netizens to browse, but are unwilling to share online advertising revenue with the cited news media, which has aroused the anger of all newspapers. At this point, Andy is determined to stand on the side of the newspaper alliance. After all, this has also touched his cheese.

"Everyone, we can no longer sit idly and watch those websites take away our work results with legal fallacies. Their thief behavior makes us very angry and cannot bear it anymore!"

At the beginning of the meeting, Associated Press Chairman Singleton took the lead in firing, and his words were so sharp that he had endured it for more than a day or two. "In order to prevent infringement, our Associated Press will announce that it will take legal action against those websites that misappropriate news reports. At the same time, I propose that, for the content of online news reports, we all over the US newspapers will work together to develop a "copyright management and tracking system" and launch a new "search page" to lead users to find "the latest and most authoritative real-time news sources."

As soon as Singleton's proposal was released, Xunsu received a positive response from all the editors of the newspapers present. Andy saw that the editors or heads of several newspapers under his Los Angeles Times, Newsweek, Miami Herald, and New York Observer raised his hands to agree, and couldn't help but chuckled.

It seems that at today's conference, traditional media people can really achieve the greatest unity, discuss a counterattack plan, and take coordinated actions.

Andy naturally would not stop it. This is a real great thing for his newspapers. Even if the Internet company targeted by traditional media is targeted by the joint efforts of traditional media, Google is the first target. Even if Andy is a shareholder of Google, he is just a shareholder and has not joined the board of directors. Google has already touched all the cheese of traditional media, and it deserves it.

"Google has always taken other people's copyrighted content for itself. Here, I hope you all will unite and use our respective media communication channels to fight back."

As soon as Murdoch, the media giant, spoke, immediately calmed the venue, which was originally discussed. Everyone turned their eyes on his face, wanting to hear what he said.

"Should we allow theft of our copyrighted content? The answer should be that no. Some websites are at best parasites, or tech roundworms in the online large intestine. News Corp plans to file a lawsuit against infringing websites such as Google."

As soon as Murdoch finished speaking, it immediately aroused the resonance and discussion among the people present. Rob, editor-in-chief of the Wall Street Journal, raised the volume and said loudly: "There is no doubt that Google is the biggest online parasite. Readers are used to most of the content on the Internet that should be free, and I think this perception is wrong. However, news aggregation sites such as Google use this misunderstanding to make profits. These sites hardly realize that the content that brings them profits is created by us, the traditional media."

For a moment, the entire venue became chaotic, and the editors and heads of newspapers began to criticize and accuse those news aggregation websites led by Google. It was really exciting.

"Mr. Smith, what do you think about this?" Associated Press Chairman Singleton asked with a smile at Andy in the video window.

"Yes, Andy, what do you think about this?" As the scene calmed down, everyone's eyes focused on Andy's young and a little too handsome face in the video connection. Although he was a little unfavorable to Andy in business, Murdoch, who was amazed at Andy's achievements in his heart, turned to Andy and asked.

Andy had been prepared for Singleton and Murdoch's inquiry. After all, his current identity and status meant that he could not be low-key. It was really not allowed to be strong. Wherever he went, it would become the center of attention. The name of the richest man in the world is really intimidating.

"With the emergence and growth of the Internet, debates about the future destiny of newspapers have never stopped. The arguments about "worrying" such as "newspaper winter theory" and "newspaper extinction theory" are endless. However, I still acquired many newspapers because, in my opinion, the emergence of a new communication tool will not lead to the death of the old communication tool, but will trigger it to assume new communication functions.

I firmly believe that content is king. In terms of professionalism and authority, the Internet cannot replace newspapers!

Mr. Murdoch's anger is understandable. Like the music industry, I believe that my colleagues here have seen new distribution channels change the way newspapers' business profits. However, some websites do not produce their own news content, but have attracted many readers by successfully organizing content and adsing them.

The wealth of those websites is based on searching the content we make, and these contents have become the driving force for the most profitable search ads on those websites.

This is what we cannot forgive and we cannot accept, and it is definitely not as some people think that our traditional media is the enemy of the Internet."

"Yes, Mr. Smith is right..."

"That's it!"

“That’s great, that’s what we want to say…”

"We must not let them steal our things and make a profit..."

Andy's words resonated with everyone in the audience. After all, they are all elites in the traditional media industry, and they are very clear about the opportunities and challenges facing traditional media in the future development. If all the people present were fools, they would not sit here.

"Our anger is not declaring war on the Internet and Internet innovation. It comes from websites that steal the fruits of our labor and become their means of profit. We want them to understand one thing, that is, if we want to make money with our things, we need to give us our share!"

"Yes, they must pay for our newspaper assets!" Murdoch was the first to agree, and others also agreed. To put it bluntly, everyone present knew that traditional media could not stop the impact of the Internet, but the impact was the impact, and it was theirs. Litigation was not the purpose. Forced websites led by Google to sit at the negotiation table and take out real money was the ultimate goal.
Chapter completed!