The US newspaper industry is in turmoil. Many American industry insiders believe that the Boston Globe may close the incident to issue a warning to the US newspaper industry, which is in a turmoil during the financial crisis. Under the current economic situation, no newspaper is in a safe situation.

The sword of Damocles hung on all newspapers. If the newspaper industry still wants to survive, everyone has to put some blood on it. The advertising revenue of the US newspaper industry continues to decline, and advertisers are more willing to enter the cheap online media. The economic recession since last year has made newspaper advertising marketing difficult.

The Rocky Mountain News, which has been discontinued, the Philadelphia Inquirer, the Minneapolis Star, and the Chicago Tribune.

The "print media" newspaper closed the Seattle Post and the Christian Science Monitor, which were completely converted into online versions.

The current fact is that the traditional media industry has entered a general embarrassment. Although media people gradually reach a consensus that content is still the core productivity, the sadness is that it is difficult to prove itself. It is either sold, forced to stop publication, or switch to mobile terminals. The spotlight is habitually focused on "hardships" and "transformation", but few people pay attention to it. Only when buying and selling can it become a transaction. In the bearish market, who is still buying?

Of course, in this not-so-optimistic industry, American, well, or global wealthy people have a special liking for these traditional media.

But what makes people laugh and cry is that on the other side of the billionaire waving a check and expressing his willingness to acquire the media is the bitterness, unwillingness and embarrassment of traditional paper media.

On one hand, there is a traditional media full of dust and arrogant, and on the other hand, there are super rich people who are full of money and seek style.

For these super rich people with a net worth of over 10 billion US dollars, they are not acquiring traditional media for money, but rather a kind of emotional investment. Of course, this reason is said by everyone anyway. Believe it or not. However, the rich are not fools. They value the role of their public opinion tools more, so they will not pay too much attention to the media's revenue losses. They are still willing to continue to invest and expand the scale and influence of the media.

However, the old American media are not able to buy it with money.

Although these traditional media are not as proud as before, they still remain proud. If a super rich man wants to buy a time-honored media, he must at least be recognized and accepted by mainstream American society and respect the value of traditional media. It sounds a bit ridiculous, and he is so poor that he can't expose the blame and is picky, but that's the truth.

As we all know, in order to acquire American media assets, Australian media tycoon Murdoch became a US citizen and better integrated into mainstream American society. This was why he successively acquired important assets such as 20th Century Fox and the Wall Street Journal, creating News Corp's media empire in the United States.

Maybe some people said that the money was not enough. Wow, it’s not that the rich man of the Celestial Empire had ever had the idea of ​​the New York Times, but it was exchanged for a sentence of ‘ridiculous’.

After Arthur Suzberg, chairman of the New York Times, proposed the name of Andy Smith, the potential buyer, why did the participants present lit up their eyes and were shocked?

The key is that Andy, the new richest man in the world, has a reputation and is absolutely well-known. The mainstream American society highly recognizes it and is extremely easy to accept it.

You should know that after the Times Group spent a sky-high price of US$1.1 billion to acquire the Boston Globe. For a long time, Boston citizens have been resentful of the acquisition of the Boston Globe by a New York company. The reason is very simple. New York and Boston are competitors in sports, banking and culture.

As for why Andy Smith is willing to acquire newspapers that are already in decline, the whole United States knows that the young richest man in the world is integrating and building his own media kingdom.

Of course, some people think that sky-high price luxury houses, winery islands, luxury yachts, private jets, buying teams, etc. For Andy Smith, these regular xing consumptions are no longer innovative, and a more tasteful way is to buy a media full of oldmoney atmosphere.

For Andy, he naturally doesn't look down on the blog media that blooms everywhere. He favors traditional paper media with a long history, huge influence, and serious old-fashioned ones.

As for the reasons, these were said a long time ago, but the result did not disappoint him. The power of the news organization in his hands did achieve many of his goals, although in addition to the government's responsibility, these goals also include suppressing negative reports on himself and his own business, and cracking down on opponents.

It is worth mentioning that the reason why the Boston Globe Press Group agreed to the proposal of Times Chairman Arthur Suzberg to actively seek to sell it to Andy Smith. The executives of the Globe hope to hand over the media to wealthy investors who are more powerful and understand the value of content, and Andy Smith, who has become the new newspaper tycoon in the United States, naturally became the first choice. The key is that Andy Smith has a reputation for knowing how to let go and will not get involved in the daily operations and editorial team of old newspapers.

"Haha, it seems that a good reputation really has unexpected gains."

Hearing Alvetre's report, Andy couldn't help but smile happily, and the subordinates in the video conference were used to their shamelessness, so they blinked a few times and accompanied the boss with a smile. As for the complaints in their hearts, only individuals knew.

Good reputation? Well, my boss has some good reputation, but he also has many bad reputations!

"What price did they offer?" Andy was happy, and naturally cared about the price more. He was not a nouveau riche with a lot of money. He knew better than anyone else about the difficulties faced by traditional paper media. In addition to the need to integrate and build a media empire, the most important thing is that it is cheap, which is really cheap.

Behind his series of acquisitions, there is a big rule that even if the industry is in a general decline, top brands are still sought after. In contrast, ordinary print media in poor situations are sold at low prices. The Boston Globe and New England media assets undoubtedly fall within the latter's general category.

Don’t tell him about his past history now, and don’t talk about his past glory. Before he belongs to him, it is all useless nonsense. Only price is what Andy cares about. Of course, although traditional media has lost some of their positions, they still hold the high ground for their voice.

“$200 million, the entire New England Media Group packaged.”

"Haha" When Andy heard this price, he couldn't help but shake his head and laugh, "It looks beautiful."

"I have told the other party that their price is too high. The other party's offer this time is just a test to see if you have any intention of acquisition by your boss. The acquisition price can be negotiated.

According to our survey, the Boston Globe's circulation has shrunk by 14% in three months. According to the report, the Ston Globe is expected to lose $85 million this year. It lost $50 million last year. This time they are preparing to reduce $20 million in operating expenses, but they are rejected by the union. There are rumors that the newspaper will be closed. Once the Boston Globe closes, there will be only one daily newspaper in Boston, and the Boston Herald, a tabloid with only 10 full-time journalists, is currently fighting the financial crisis."

Hearing these information, Andy nodded, pondered for a while, and finally decided: "I want 50 million US dollars, I want it. I can promise not to lay off employees, not to interfere in the daily operations of newspapers, and to maintain the establishment of the newspaper editorial.

"Ahem"

In the video conference window, I don’t know who coughed twice with some discomfort and immediately replied to An Jing. The others were also a little speechless by the boss’s price kill, but no one would show it.

"This price is a bit difficult, and they probably can't accept it."

"If you can't accept it, just pack it up for 50 million. After all, their debts and losses are there. I can't have been in the dilemma of turning a profit in order to enjoy the short-term excitement of the acquisition. 50 million is already a lot. I only spent a dollar on Newsweek, just tell them the original words. The cost of closing the door is higher. The New York Times, which is stretched, may be even more unacceptable. As for other buyers, haha, at this time, who would buy a huge pit and go home? I'm afraid there is no one except me!"

Andy smiled indifferently and said, this is a good time to buy at the bottom. If you don’t take advantage of the situation, how can you be worthy of yourself? Although he has a lot of money, he can’t be cheaper for outsiders. It doesn’t matter whether it’s money or not. The key is that this sense of accomplishment of bullying people is fascinating!
Chapter completed!