As it was almost afternoon when the get off work was off, Alvetre brought his assistant to Andy's office.

Andy closed the album in his hand and said with a smile: "Is there any result?"

"Well, although I can't know too much information from Marvel, the collected information has been very perfect. We skipped Marvel's history directly. What really made Marvel go from peak to shatter was in the 1980s and 1990s. Jim, come report to the boss." Al sat in the seat opposite Andy's desk and turned around to the assistant behind him.

"In 1986, Marvel was in a financial crisis and was acquired by New World Film Company controlled by billionaire Ron Pereman, and later resold it to himself in 1989 due to debt problems.

Under his operation, Marvel went public in 1991. In the same year, a group of celebrity painters such as Jim Lee and McFarlan left Marvel to establish their own business and established the third largest comic company in the industry.

But Marvel did not realize its major losses. Instead, after its listing, it began to expand its confidence and borrowed heavily. In addition to desperately launching more weird Marvel Universe comics, it also crazily acquired other companies, including toy companies, card companies, comic distribution companies, etc., and Marvel was burdened with huge debts.

During this decade, Marvel boss Perelman only wanted to make money. It was the easiest to sell adaptation rights, and he did not want to build an empire. From the 1980s to the 1990s, Marvel successively sold adaptation rights including Fantastic Four, X-Men, Daredevil, Hulk and other classic characters. For example, the adaptation rights of X-Men were sold to 20th Century Fox, and Spider-Man was finally sold to Sony after a lawsuit.

The bubble in the American comics industry burst, a large number of comic shops went bankrupt, Marvel's sales channels were damaged, and its stock price fell all the way. In 1996, various plans finally tried and failed, and Marvel had to file for bankruptcy and reorganization.

In 1996, Marvel, which filed for bankruptcy, was scrambled by two billion-dollar financial tycoons on Wall Street. Ron Pereman and the acquisition master Carl Yikane confronted each other. The result was a "crown and clam fight against each other." Aviarard and Eke Piermouth, two shareholders of a toy company that cooperated with Marvel, led the bank to acquire MBO, and then went through a merger, bankruptcy, and reselling, and reborn as the current Marvel Entertainment Group."

After Alvetlei waved his hand to leave after his assistant explained, and Andy picked up the coffee and sipped it, frowned slightly. Well, his little assistant has already gone home on holiday.

"In 2005, Eke Piermud became Marvel Entertainment's EO, and began to regain Iron Man's IP rights. The core members of the Avengers, such as Hulk, Thor, Black Widow, etc., have returned to Marvel's family one after another. In order to compromise, Marvel reached an agreement with Paramount in 2005, which will release 10 Marvel's films in the next 8 years."

When Andy heard this, he frowned. Damn, it turns out that Marvel people are all a group of cheating goods, filling in a pit, turning around and digging a deep pit to bury himself.

When Al saw the boss's depressed expression, he couldn't help but feel sympathy in his heart. The company the boss liked was completely full of the genes of being promiscuous.

"However, the real situation I asked for inquiries is another version. The one who really asked to take back the copyright of this group of superheroes is Kevin Page, a new eo of Marvel Entertainment subsidiary Marvel Studios. He wants to buy back the Marvel characters and make them into movies, and let various characters have intersections in the movie like comics."

Andy narrowed his eyes slightly. It seemed that Kevin Page was the real talent, and he should be his well-structured Marvel Cinematic Universe.

"Although Marvel tried hard to negotiate, it did not buy back all copyrights. The copyrights of "X-Men" and "Spider-Man" still belong to 20th Century Fox Films and Sony Pictures."

Andy rolled his eyes directly. He knew how shameless Fox and Sony were. These two series almost made them dry, especially Sony's little spider, who were unable to complain.

"Is there any good news I need..." Andy really made Marvel Entertainment's experience of committing suicide disgusting. Apart from crazy sales, it is also a high-priced recycling. It's strange that it doesn't go bankrupt.

"Haha, there is really one, maybe you will like it. There are huge contradictions within Marvel and it is difficult to reconcile. Some shareholders have great resentment towards the management for Marvel's increasing debt and low profit returns, especially Marvel Studios' new eO Kevin Page, which is not right from the parent company's eO Ike."

Andy's eyes lit up and a smile appeared on the corner of his mouth. His favorite thing is this kind of dirty company. Only when internal failure can he take advantage of the situation, and being a single piece is the most troublesome. If that happens, I don't know how much it will cost to get this IP warehouse into my hands.

"Can Kevin Page actually have conflicts with the parent company's eO, and can he firmly sit in the eO of Marvel Studios?" Andy asked curiously.

"Haha, Eke Piermuth not only holds 37% of the shares of Marvel Entertainment Group, and the stakeholders representing are naturally shareholders. Behind Kevin Page is Marvel's soul character Stan Lee, Marvel Comics editor-in-chief Axel Alonso."

When Alvetre saw the smile on his boss's face, he knew that his boss would definitely like the news. However, thinking of the troubles and filth in the company that the boss liked, he couldn't help but reminded: "Boss, although we can use conflicts to complete the acquisition, it does not mean that the conflicts will disappear after the acquisition, especially Stan Lee, as the soul of Marvel, his influence in the company cannot be ignored, and it may even influence the acquisition negotiations."

Of course Andy knew how difficult it was for this old man who liked to play supporting roles in Marvel movies. Not to mention him, even when Disney acquired Marvel at a high price that affected its own company's stock price in his previous life, he was almost ruined by this old man. If Disney had not made a compromise and retained the integrity of Marvel Entertainment, and the stock price that all shareholders could not refuse, it would have been possible to complete the acquisition.

However, when I was thinking about Marvel, I thought of a way to deal with this old man. This old man really regarded Marvel as his child. He kept making trouble like this, but he just wanted to see Marvel become a great company in his lifetime.

After a few changes of hands and repeated trouble, he almost lost all his family's fortunes. He did not meet a sensible person and did not understand IP cross-media operations at all. Film and television adaptations were basically failed. In 1981, Old Man Stan and Li went to Hollywood to adapt Marvel works to adapt TV series and movies, but he did nothing...

It was not until 1998 that "Blade Warrior" gained a good reputation; in 2000, Fox Fox's "X-Men" movie was a great success; in 2001, it began to implement its own rating system; in 2002, after Sony's "Spider-Man" started the ice-breaking journey of comic adapted movies, it was developed by others and made a lot of money, and cross-media operations reborn Marvel and began to understand the value of IP.

It was only after 30 years of detour that I figured out what IP is and how it works. I have to say that Marvel was really dumped by DC for several streets. Before Iron Man was sold, it was not unfair to see them in front of Hollywood.

Based on the movies operated by Marvel Studios, a total of 13 movies were filmed by 2016. Andy naturally had never watched "Captain America 3", but the box office can be imagined.

The total box office of these 13 movies reached 10.2 billion, with an average box office of US$700 million per movie. This does not include the box office of the X-Men and Spider-Little.

This is not a comic company, it is a warehouse full of gold!

Andy would never let such a company that can make money by lying down and slip away from him. Disney, which acquired Marvel in his previous life, looks like a Hollywood boss. Well, it's actually the boss. That's really what makes money and make people jealous.

For many years, Hollywood has always been the top six, and the top seven are almost legendary. It seems that it is time to change the status quo. DreamWorks, which is most likely to become the seventh largest, has also become history. In addition to the reason for being run, there is also too few resources in hand. It is useless to rely on the great director Spielberg!
Chapter completed!